Rascasse Audience Intelligence

Georgia-Pacific Target Market in United States

A data profile of the people who buy, follow and care about Georgia-Pacific in United States — modelled from more than twelve digital signal sources. Georgia-Pacific has an estimated audience of 671,586 people in United States.

#3159among Brand in United States#1931in Business & Career

The average Georgia-Pacific fan in United States is 43.7 years old, more female, and lives primarily in Georgia.

The audience is concentrated in Georgia, Texas, Alabama.

Top brand affinities include Staples (Canada), Dollar General, Pizza Hut, with strongest over-indexing on Staples (Canada) (4.16× the country average).

Demographically, the Georgia-Pacific audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Career Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Georgia-Pacific fan in United States is more female, around 43.7 years old, with strong Career Orientation tendencies and a notable affinity for Staples (Canada).

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Georgia-Pacific profile in United States.

Audience size
672K
in United States
Gender
60.2%♀
39.8% male
Age
43.7
average years
Country rank
#30652
Brand in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Georgia-Pacific

60.2% are female, 39.8% are male, average age 43.7.

Fig. 02

Gender split

60.2%
Female
39.8%
Male
Demographic split for Georgia-Pacific audience in United States
MetricValue
Female60.2%
Male39.8%
Average age43.7
Estimated audience size671,586
Fig. 03

Age distribution

Ø 43.7
average years
Age distribution of the Georgia-Pacific audience in United States
Age bracketShare%
16-194%
20-2915%
30-3928%
40-4938%
50+15%
Fig. 04

Worldwide distribution

93.0%

of the worldwide Georgia-Pacific audience comes from United States.

Worldwide audience distribution share by country for Georgia-Pacific
CountryShare
United States93.0%
Canada2.2%
Mexico0.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Georgia-Pacific audience in United States is strongest.

Fig. 05

Top regions by affinity

Georgia-Pacific customers by region in United States
#RegionReachAffinity×
01Mississippi~30K5.30×
02Georgia~100K5.24×
03Alabama~40K4.29×
04Oklahoma~30K3.31×
05Arkansas~20K2.82×
06South Carolina~20K2.08×
07Wisconsin~20K2.05×
08Oregon~10K1.73×
09Kentucky~10K1.61×
10Louisiana~10K1.59×
11Tennessee~20K1.25×
12North Carolina~20K1.14×
13Texas~60K0.98×
14Alaska~1K0.88×
15Virginia~10K0.87×
16Ohio~20K0.85×
17Washington~10K0.82×
18Kansas~4K0.81×
19North Dakota~1K0.81×
20Vermont<1K0.81×
21New Hampshire~2K0.80×
22South Dakota~1K0.80×
23Pennsylvania~20K0.79×
24Montana~1K0.77×
25Hawaii~2K0.76×
26Rhode Island~2K0.75×
27Delaware~1K0.74×
28Iowa~4K0.71×
29Maine~2K0.71×
30West Virginia~2K0.70×
31Arizona~10K0.69×
32Idaho~2K0.67×
33Washington, District of Columbia~1K0.67×
34New Mexico~2K0.66×
35Nebraska~2K0.65×
36Missouri~7K0.64×
37Florida~30K0.62×
38Nevada~4K0.60×
39Indiana~7K0.57×
40Illinois~10K0.55×
41Utah~3K0.54×
42Connecticut~4K0.53×
43Michigan~9K0.51×
44Massachusetts~7K0.50×
45Minnesota~5K0.48×
46Colorado~5K0.46×
47New York~20K0.44×
48Maryland~5K0.44×
49New Jersey~7K0.43×
50California~30K0.42×
Fig. 06

Affinity by region

Affinity by region — Georgia-Pacific, United States
0.42×1.00×5.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Georgia-Pacific audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Georgia-Pacific audience
#·InterestCategoryAffinity×
01Cinnamon Toast CrunchFood & Beverages18.42×
02Fetty WapMusic & Radio7.33×
03Richard GereMovies & TV5.65×
04Toilet paperHome & Garden4.39×
05Staples (Canada)Business & Career4.16×
06Tim HortonSports3.85×
07Renewable energyBusiness & Career2.66×
08Hardware storeHome & Garden2.62×
09Pizza HutFood & Beverages2.34×
10KFCFood & Beverages2.29×
11Dollar GeneralShopping2.26×
12Domino's PizzaFood & Beverages2.19×
13United Parcel ServiceBusiness & Career2.07×
14Hobby LobbyHome & Garden1.92×
15KrogerFood & Beverages1.82×
16SubwayFood & Beverages1.79×
17Burger KingFood & Beverages1.73×
18McDonald'sFood & Beverages1.68×
19Chick-fil-AFood & Beverages1.55×
20MSNNews1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Georgia-Pacific audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Georgia-Pacific audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.83×
Convenience OrientationPREMIUM1.50×
Price SensitivityPREMIUM1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Georgia-Pacific audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.65×
Luxury OrientationPREMIUM0.77×
MindfulnessBALANCE0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Georgia-Pacific's target market in United States?

Georgia-Pacific's target market in United States covers an estimated 671,586 people, concentrated in Georgia and Texas.

02

What is the gender split and age of Georgia-Pacific customers?

60.2% of the Georgia-Pacific audience are female, 39.8% are male, with an average age of 43.7 years.

03

Which brands do Georgia-Pacific fans like most?

Georgia-Pacific fans show strongest brand affinity for Staples (Canada) (4.16×), Dollar General (2.26×), and Pizza Hut (2.34×) over the country average.

04

Where do Georgia-Pacific fans live in United States?

Georgia-Pacific fans in United States are most concentrated in Georgia (reach ~100K), Texas (reach ~60K), and Alabama (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Georgia-Pacific fans also like?

Beyond Georgia-Pacific itself, the audience over-indexes on Dollar General (2.26×), Pizza Hut (2.34×), Cinnamon Toast Crunch (18.42×), and Hobby Lobby (1.92×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Georgia-Pacific audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Georgia-Pacific. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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