Rascasse Audience Intelligence

Toaster Strudel Target Market in United States

A data profile of the people who buy, follow and care about Toaster Strudel in United States — modelled from more than twelve digital signal sources. Toaster Strudel has an estimated audience of 493,490 people in United States.

#3797among Brand in United States#1966in Food & Beverages

The average Toaster Strudel fan in United States is 37.0 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Wii Fit Plus, Cap'n Crunch, Maltesers, with strongest over-indexing on Wii Fit Plus (1105.26× the country average).

Demographically, the Toaster Strudel audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Pet Ownership, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Toaster Strudel fan in United States is more female, around 37.0 years old, with strong Pet Ownership tendencies and a notable affinity for Wii Fit Plus.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Toaster Strudel profile in United States.

Audience size
493K
in United States
Gender
69.4%♀
30.6% male
Age
37.0
average years
Country rank
#36951
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Toaster Strudel

69.4% are female, 30.6% are male, average age 37.0.

Fig. 02

Gender split

69.4%
Female
30.6%
Male
Demographic split for Toaster Strudel audience in United States
MetricValue
Female69.4%
Male30.6%
Average age37.0
Estimated audience size493,490
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Toaster Strudel audience in United States
Age bracketShare%
16-1918%
20-2924%
30-3926%
40-4922%
50+9%
Fig. 04

Worldwide distribution

79.0%

of the worldwide Toaster Strudel audience comes from United States.

Worldwide audience distribution share by country for Toaster Strudel
CountryShare
United States79.0%
Australia2.8%
Germany1.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Toaster Strudel audience in United States is strongest.

Fig. 05

Top regions by affinity

Toaster Strudel customers by region in United States
#RegionReachAffinity×
01Mississippi~6K1.40×
02Louisiana~9K1.36×
03Georgia~20K1.31×
04Alabama~9K1.25×
05Texas~50K1.22×
06Tennessee~10K1.17×
07Oklahoma~6K1.16×
08Arkansas~5K1.16×
09North Carolina~20K1.15×
10South Carolina~9K1.14×
11Indiana~10K1.13×
12Maryland~9K1.10×
13Kentucky~7K1.10×
14Kansas~4K1.10×
15Ohio~20K1.07×
16Florida~40K1.06×
17Arizona~10K1.06×
18Missouri~8K1.06×
19Nebraska~3K1.06×
20Illinois~20K1.05×
21Nevada~5K1.05×
22Utah~5K1.03×
23West Virginia~2K1.03×
24Pennsylvania~20K1.01×
25Iowa~4K1.01×
26Michigan~10K1.00×
27Virginia~10K1.00×
28Delaware~1K1.00×
29North Dakota~1K0.98×
30Alaska~1K0.97×
31Connecticut~5K0.96×
32New Mexico~2K0.96×
33California~50K0.95×
34South Dakota~1K0.95×
35Minnesota~7K0.93×
36Idaho~2K0.91×
37Rhode Island~1K0.90×
38Colorado~7K0.89×
39Hawaii~2K0.89×
40New York~20K0.88×
41Wisconsin~7K0.88×
42Washington~9K0.85×
43Washington, District of Columbia~1K0.84×
44New Jersey~10K0.83×
45Massachusetts~8K0.83×
46Oregon~5K0.83×
47Maine~1K0.80×
48Montana~1K0.79×
49Vermont<1K0.78×
50New Hampshire~2K0.77×
Fig. 06

Affinity by region

Affinity by region — Toaster Strudel, United States
0.77×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Toaster Strudel audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Toaster Strudel audience
#·InterestCategoryAffinity×
01Wii Fit PlusGames1105.26×
02Government of FrancePolitics & Society223.55×
03MaltesersFood & Beverages206.63×
04Premium RushMovies & TV198.63×
05Sun DropFood & Beverages132.54×
06Cap'n CrunchFood & Beverages111.36×
07Le Mans (film)Movies & TV106.02×
08Spaghetti WarehouseFood & Beverages98.84×
09Fruit by the FootFood & Beverages92.70×
10TwinkieFood & Beverages89.07×
11Lee IacoccaCars & Mobility85.02×
12Chef BoyardeeFood & Beverages68.21×
13ButterfingerFood & Beverages59.13×
14Pop-TartsFood & Beverages39.99×
15Peter Piper PizzaFood & Beverages26.09×
16McAlister's DeliFood & Beverages20.00×
17Gordon RamseyFood & Beverages20.00×
18Porto's BakeryFood & Beverages19.78×
19New York LotteryGames16.25×
20Panda ExpressFood & Beverages7.40×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Toaster Strudel audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Toaster Strudel audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY4.73×
Urban LifestyleOPEN1.42×
ExtroversionTHRILL1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Toaster Strudel audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.78×
Sports ActivityPOWER0.79×
PatriotismCONSERVATISM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Toaster Strudel's target market in United States?

Toaster Strudel's target market in United States covers an estimated 493,490 people, concentrated in Texas and California.

02

What is the gender split and age of Toaster Strudel customers?

69.4% of the Toaster Strudel audience are female, 30.6% are male, with an average age of 37.0 years.

03

Which brands do Toaster Strudel fans like most?

Toaster Strudel fans show strongest brand affinity for Wii Fit Plus (1105.26×), Cap'n Crunch (111.36×), and Maltesers (206.63×) over the country average.

04

Where do Toaster Strudel fans live in United States?

Toaster Strudel fans in United States are most concentrated in Texas (reach ~50K), California (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Toaster Strudel fans also like?

Beyond Toaster Strudel itself, the audience over-indexes on Cap'n Crunch (111.36×), Maltesers (206.63×), Premium Rush (198.63×), and Government of France (223.55×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Toaster Strudel audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Toaster Strudel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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