Toaster Strudel Audience in United States

Toaster Strudel logo

Toaster Strudel has an estimated audience of 498,248 people in United States. 69.4% are female, 30.6% are male, average age 37.0. Top regions: California, Texas, Florida. Top brand affinities: Wii Fit Plus, Cap'n Crunch, Maltesers, Government of France, Premium Rush.

The average Toaster Strudel fan in United States is 37.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Wii Fit Plus, Cap'n Crunch, Maltesers, with strongest over-indexing on Wii Fit Plus (1105.26× the country average). Demographically, the Toaster Strudel audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Convenience Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Toaster Strudel fans

Demographic split for Toaster Strudel audience in United States
MetricValue
Female69.4%
Male30.6%
Average age37.0
Estimated audience size498,248

Audience persona

The typical Toaster Strudel fan in United States is more female, around 37.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Wii Fit Plus.

Top regions in United States

Top regions ranked by reach for Toaster Strudel in United States
RegionReachAffinity
California57,0961.04×
Texas54,8811.28×
Florida38,1161.13×
New York26,4120.95×
Georgia21,1991.38×
Illinois18,0051.08×
North Carolina17,4451.16×
Pennsylvania17,2191.03×
Ohio16,5111.08×
Michigan13,5541.04×
Virginia12,4121.02×
Tennessee11,9091.19×
Arizona11,4811.13×
New Jersey10,9870.87×
Indiana10,5331.16×
Maryland9,4931.11×
Washington8,9450.89×
Massachusetts8,7630.89×
South Carolina8,6141.15×
Missouri8,4471.05×
Alabama8,3931.21×
Louisiana8,3641.3×
Colorado7,4050.94×
Kentucky6,7891.09×
Minnesota6,6070.93×
Wisconsin6,4590.86×
Oklahoma6,3491.15×
Mississippi5,4011.32×
Nevada5,1681.07×
Oregon4,8110.84×
Arkansas4,7151.15×
Connecticut4,6490.93×
Utah4,5871.03×
Kansas4,1681.06×
Iowa4,0921×
Nebraska2,5531.02×
New Mexico2,3780.95×
West Virginia2,2980.99×
Idaho2,2320.89×
Hawaii1,8440.86×
New Hampshire1,4090.72×
Rhode Island1,3610.86×
Maine1,3460.75×
Delaware1,2690.92×
Washington, District of Columbia1,2370.83×
Alaska9840.92×
South Dakota9740.85×
Montana9660.7×
North Dakota9080.89×
Vermont5950.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Toaster Strudel audience
BrandAffinityCategory
Wii Fit Plus1105.26×Games
Cap'n Crunch111.36×Food & Beverages
Maltesers206.63×Food & Beverages
Government of France223.55×Politics & Society
Premium Rush198.63×Movies & TV
Twinkie89.07×Food & Beverages
Le Mans (film)106.02×Movies & TV
Lee Iacocca85.02×Cars & Mobility
Chef Boyardee68.21×Food & Beverages
Spaghetti Warehouse98.84×Food & Beverages
Panda Express7.4×Food & Beverages
McAlister's Deli20×Food & Beverages
Gordon Ramsey20×Food & Beverages
New York Lottery16.25×Games
Pop-Tarts39.99×Food & Beverages
Sun Drop132.54×Food & Beverages
Fruit by the Foot92.7×Food & Beverages
Butterfinger59.13×Food & Beverages
Peter Piper Pizza26.09×Food & Beverages
Autocar49.45×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Toaster Strudel audience
TraitClusterScore
Convenience OrientationPREMIUM2.2
ExtroversionTHRILL1.93
Price SensitivityPREMIUM1.62
Family OrientationCONSERVATISM1.52
IndulgenceJOY1.49
Urban LifestyleOPEN1.28

Worldwide distribution

Worldwide audience distribution share by country for Toaster Strudel
CountryShare
United States79.4%
Australia2.7%
Germany1.9%

See Toaster Strudel audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Toaster Strudel have in United States?

Toaster Strudel has an estimated audience of 498,248 people in United States, concentrated in California and Texas.

What is the gender split and age of Toaster Strudel fans?

69.4% of Toaster Strudel fans are female, 30.6% are male, with an average age of 37.0 years.

Which brands do Toaster Strudel fans like most?

Toaster Strudel fans show strongest brand affinity for Wii Fit Plus (1105.26×), Cap'n Crunch (111.36×), and Maltesers (206.63×) over the country average.

Where do Toaster Strudel fans live in United States?

Toaster Strudel fans in United States are most concentrated in California (reach 57,096), Texas (reach 54,881), and Florida (reach 38,116). These three regions account for the largest share of the active audience.

What other brands do Toaster Strudel fans also like?

Beyond Toaster Strudel itself, the audience over-indexes on Cap'n Crunch (111.36×), Maltesers (206.63×), Government of France (223.55×), and Premium Rush (198.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Toaster Strudel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.