Rascasse Audience Intelligence

Lee Iacocca Audience in United States

A data profile of the people who buy, follow and care about Lee Iacocca in United States — modelled from more than twelve digital signal sources. Lee Iacocca has an estimated audience of 350,013 people in United States.

#95among Entrepreneur in United States#11101among Person in United States#1212in Cars & Mobility

The average Lee Iacocca fan in United States is 36.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Honda Pilot, Honda Ridgeline, Richard Hammond, with strongest over-indexing on Honda Pilot (90.57× the country average).

Demographically, the Lee Iacocca audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Indulgence, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lee Iacocca fan in United States is more male, around 36.8 years old, with strong Indulgence tendencies and a notable affinity for Honda Pilot.

Category: Cars & Mobility · Type: Person · Subtype: Entrepreneur

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lee Iacocca profile in United States.

Audience size
350K
in United States
Gender
33.1%♀
66.9% male
Age
36.8
average years
Country rank
#44618
Person in United States
Fig. 01

Search interest · 12-month trend

-55%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lee Iacocca fans

33.1% are female, 66.9% are male, average age 36.8.

Fig. 02

Gender split

33.1%
Female
66.9%
Male
Demographic split for Lee Iacocca audience in United States
MetricValue
Female33.1%
Male66.9%
Average age36.8
Estimated audience size350,013
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Lee Iacocca audience in United States
Age bracketShare%
16-1926%
20-2920%
30-3920%
40-4917%
50+17%
Fig. 04

Worldwide distribution

67.5%

of the worldwide Lee Iacocca audience comes from United States.

Worldwide audience distribution share by country for Lee Iacocca
CountryShare
United States67.5%
Canada6.2%
India4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lee Iacocca audience in United States is strongest.

Fig. 05

Top regions by affinity

Lee Iacocca fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~20K1.59×
02Pennsylvania~20K1.26×
03New Hampshire~2K1.17×
04Idaho~3K1.16×
05Colorado~8K1.15×
06Utah~5K1.15×
07Missouri~8K1.11×
08Wisconsin~7K1.11×
09Indiana~9K1.10×
10Connecticut~5K1.09×
11Maine~2K1.09×
12Massachusetts~9K1.07×
13Iowa~4K1.07×
14Ohio~10K1.06×
15Minnesota~7K1.06×
16Kansas~4K1.06×
17Nebraska~2K1.06×
18Montana~1K1.06×
19Tennessee~9K1.04×
20Vermont<1K1.04×
21Washington~9K1.03×
22Washington, District of Columbia~1K1.03×
23Oregon~5K1.02×
24Arizona~9K1.01×
25Illinois~10K1.00×
26South Dakota~1K1.00×
27Oklahoma~5K0.99×
28New Jersey~10K0.98×
29Rhode Island~1K0.98×
30Alaska<1K0.97×
31North Dakota<1K0.97×
32Kentucky~5K0.96×
33South Carolina~6K0.95×
34West Virginia~2K0.94×
35Alabama~6K0.93×
36Virginia~10K0.92×
37Delaware~1K0.92×
38Arkansas~3K0.91×
39New York~20K0.90×
40North Carolina~10K0.88×
41New Mexico~2K0.88×
42Maryland~6K0.86×
43California~40K0.85×
44Florida~20K0.84×
45Texas~30K0.83×
46Georgia~10K0.83×
47Hawaii~2K0.83×
48Nevada~3K0.82×
49Louisiana~4K0.79×
50Mississippi~3K0.77×
Fig. 06

Affinity by region

Affinity by region — Lee Iacocca, United States
0.77×1.00×1.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lee Iacocca audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lee Iacocca audience
#·InterestCategoryAffinity×
01Richard HammondCars & Mobility225.97×
02Sun DropFood & Beverages162.81×
03Honda RidgelineCars & Mobility126.60×
04Chef BoyardeeFood & Beverages120.08×
05Honda PilotCars & Mobility90.57×
06Toaster StrudelFood & Beverages85.02×
07Cool WhipFood & Beverages44.82×
08Antique carCars & Mobility34.25×
09Auto showCars & Mobility30.65×
10LendingTreeBusiness & Career26.94×
11Mariano'sFood & Beverages25.54×
12KoenigseggCars & Mobility24.16×
13CiCi's PizzaFood & Beverages21.23×
14Jewel-OscoShopping20.00×
15WEBstaurantStoreBusiness & Career20.00×
16Victoria JusticeMovies & TV20.00×
17Golden CorralFood & Beverages19.22×
18CoupéCars & Mobility13.72×
19MonstersMovies & TV10.74×
20Panda ExpressFood & Beverages9.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lee Iacocca audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lee Iacocca audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.08×
Pet OwnershipJOY1.91×
PatriotismCONSERVATISM1.87×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lee Iacocca audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.69×
CreativityOPEN0.70×
MindfulnessBALANCE0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lee Iacocca have in United States?

Lee Iacocca has an estimated audience of 350,013 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Lee Iacocca fans?

33.1% of Lee Iacocca fans are female, 66.9% are male, with an average age of 36.8 years.

03

Which brands do Lee Iacocca fans like most?

Lee Iacocca fans show strongest brand affinity for Honda Pilot (90.57×), Honda Ridgeline (126.6×), and Richard Hammond (225.97×) over the country average.

04

Where do Lee Iacocca fans live in United States?

Lee Iacocca fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Lee Iacocca fans also like?

Beyond Lee Iacocca itself, the audience over-indexes on Honda Ridgeline (126.6×), Richard Hammond (225.97×), Antique car (34.25×), and Auto show (30.65×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Lee Iacocca. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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