Rascasse Audience Intelligence

Pop-Tarts Target Market in United States

A data profile of the people who buy, follow and care about Pop-Tarts in United States — modelled from more than twelve digital signal sources. Pop-Tarts has an estimated audience of 960,310 people in United States.

#12among Chocolate & cookies in United States#2496among Brand in United States#1358in Food & Beverages

The average Pop-Tarts fan in United States is 35.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Toaster Strudel, Foreign exchange company, Toaster pastry, with strongest over-indexing on Toaster Strudel (81.08× the country average).

Demographically, the Pop-Tarts audience skews balanced with an average age of 35.4, and over-indexes on personality traits such as Convenience Orientation, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pop-Tarts fan in United States is balanced, around 35.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Toaster Strudel.

Category: Food & Beverages · Type: Brand · Subtype: Chocolate & cookies

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pop-Tarts profile in United States.

Audience size
960K
in United States
Gender
49.9%♀
50.1% male
Age
35.4
average years
Country rank
#24337
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Pop-Tarts

49.9% are female, 50.1% are male, average age 35.4.

Fig. 02

Gender split

49.9%
Female
50.1%
Male
Demographic split for Pop-Tarts audience in United States
MetricValue
Female49.9%
Male50.1%
Average age35.4
Estimated audience size960,310
Fig. 03

Age distribution

Ø 35.4
average years
Age distribution of the Pop-Tarts audience in United States
Age bracketShare%
16-1932%
20-2917%
30-3918%
40-4921%
50+12%
Fig. 04

Worldwide distribution

36.0%

of the worldwide Pop-Tarts audience comes from United States.

Worldwide audience distribution share by country for Pop-Tarts
CountryShare
United States36.0%
United Kingdom4.3%
Germany3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pop-Tarts audience in United States is strongest.

Fig. 05

Top regions by affinity

Pop-Tarts customers by region in United States
#RegionReachAffinity×
01Georgia~40K1.31×
02Delaware~3K1.30×
03Indiana~20K1.25×
04Kentucky~10K1.24×
05South Carolina~20K1.23×
06Louisiana~10K1.20×
07Alabama~20K1.18×
08Ohio~30K1.17×
09Virginia~30K1.17×
10Texas~90K1.13×
11Pennsylvania~40K1.12×
12Illinois~40K1.12×
13North Carolina~30K1.12×
14Arkansas~9K1.12×
15Nebraska~5K1.12×
16Kansas~8K1.10×
17Missouri~20K1.09×
18Michigan~30K1.08×
19Mississippi~8K1.07×
20New York~60K1.05×
21New Jersey~30K1.05×
22Utah~9K1.05×
23Iowa~8K1.04×
24West Virginia~5K1.04×
25Maryland~20K1.03×
26Tennessee~20K1.02×
27Oklahoma~10K1.02×
28Florida~60K1.00×
29Massachusetts~20K0.98×
30South Dakota~2K0.97×
31North Dakota~2K0.97×
32California~100K0.95×
33Minnesota~10K0.93×
34Connecticut~9K0.92×
35Nevada~8K0.91×
36Alaska~2K0.90×
37Wisconsin~10K0.89×
38Rhode Island~3K0.89×
39Washington, District of Columbia~3K0.89×
40Washington~20K0.88×
41Arizona~20K0.87×
42New Mexico~4K0.87×
43Hawaii~3K0.86×
44Maine~3K0.86×
45Idaho~4K0.85×
46Vermont~1K0.82×
47New Hampshire~3K0.81×
48Oregon~9K0.80×
49Colorado~10K0.78×
50Montana~2K0.76×
Fig. 06

Affinity by region

Affinity by region — Pop-Tarts, United States
0.76×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pop-Tarts audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pop-Tarts audience
#·InterestCategoryAffinity×
01Foreign exchange companyNGO / Political Party462.21×
02Toaster StrudelFood & Beverages81.08×
03Toaster pastryFood & Beverages79.88×
04Fruit by the FootFood & Beverages39.39×
05Mr KiplingFood & Beverages33.70×
06Red envelopePolitics & Society31.11×
07Reese's Puffs CerealFood & Beverages30.92×
08Cap'n CrunchFood & Beverages22.11×
09TakisFood & Beverages17.97×
10Goldfish (snack)Brand15.34×
11Aunt JemimaFood & Beverages13.91×
12ToasterHome & Garden11.36×
13Porto's BakeryFood & Beverages11.28×
14Save-A-LotFood & Beverages6.52×
15Megan FoxMovies & TV4.75×
16Baskin-RobbinsFood & Beverages4.07×
17Papa John's PizzaFood & Beverages2.21×
18The UPS StoreShopping2.09×
19Wendy'sFood & Beverages1.77×
20ChristmasKids & Family1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pop-Tarts audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pop-Tarts audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.58×
TraditionCONSERVATISM1.32×
ExtroversionTHRILL1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pop-Tarts audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.91×
Design AffinityPREMIUM0.92×
TravellingTHRILL0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Pop-Tarts's target market in United States?

Pop-Tarts's target market in United States covers an estimated 960,310 people, concentrated in California and Texas.

02

What is the gender split and age of Pop-Tarts customers?

49.9% of the Pop-Tarts audience are female, 50.1% are male, with an average age of 35.4 years.

03

Which brands do Pop-Tarts fans like most?

Pop-Tarts fans show strongest brand affinity for Toaster Strudel (81.08×), Foreign exchange company (462.21×), and Toaster pastry (79.88×) over the country average.

04

Where do Pop-Tarts fans live in United States?

Pop-Tarts fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Pop-Tarts fans also like?

Beyond Pop-Tarts itself, the audience over-indexes on Foreign exchange company (462.21×), Toaster pastry (79.88×), Takis (17.97×), and Red envelope (31.11×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Chocolate & cookies audiences in United States

See Pop-Tarts audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pop-Tarts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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