Pop-Tarts Audience in United States

Pop-Tarts logo

Pop-Tarts has an estimated audience of 946,180 people in United States. 49.9% are female, 50.1% are male, average age 35.4. Top regions: California, Texas, Florida. Top brand affinities: Toaster Strudel, Foreign exchange company, Toaster pastry, Takis, Red envelope.

The average Pop-Tarts fan in United States is 35.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Toaster Strudel, Foreign exchange company, Toaster pastry, with strongest over-indexing on Toaster Strudel (81.08× the country average). Demographically, the Pop-Tarts audience skews balanced with an average age of 35.4, and over-indexes on personality traits such as Extroversion, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Chocolate & cookies

Demographics of Pop-Tarts fans

Demographic split for Pop-Tarts audience in United States
MetricValue
Female49.9%
Male50.1%
Average age35.4
Estimated audience size946,180

Audience persona

The typical Pop-Tarts fan in United States is balanced, around 35.4 years old, with strong Extroversion tendencies and a notable affinity for Toaster Strudel.

Top regions in United States

Top regions ranked by reach for Pop-Tarts in United States
RegionReachAffinity
California102,9410.99×
Texas96,4721.19×
Florida67,7231.06×
New York60,2301.14×
Georgia38,4451.32×
Illinois37,0511.18×
Pennsylvania36,1981.14×
Ohio34,9631.2×
North Carolina33,3581.17×
Michigan28,2701.14×
Virginia26,3941.15×
New Jersey26,1981.09×
Indiana21,9521.27×
Tennessee19,7791.04×
Massachusetts18,9091.01×
South Carolina18,4101.29×
Washington17,7820.94×
Maryland17,4361.07×
Arizona17,2740.89×
Missouri16,8761.11×
Alabama15,2931.16×
Louisiana14,9361.22×
Kentucky14,3631.21×
Minnesota13,0170.96×
Wisconsin12,6890.89×
Colorado11,9340.8×
Oklahoma10,9361.04×
Connecticut8,9820.95×
Oregon8,9380.82×
Utah8,8991.05×
Arkansas8,6851.11×
Nevada8,3140.91×
Iowa8,2371.06×
Kansas8,1891.1×
Mississippi8,1191.04×
Nebraska5,1841.09×
West Virginia4,4381.01×
Idaho3,6280.76×
New Mexico3,5170.74×
Hawaii3,2700.8×
Delaware3,1361.2×
Maine2,8890.85×
New Hampshire2,7120.73×
Rhode Island2,7000.9×
Washington, District of Columbia2,5260.89×
South Dakota1,8180.83×
North Dakota1,6930.87×
Montana1,6810.64×
Alaska1,4300.71×
Vermont1,1580.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pop-Tarts audience
BrandAffinityCategory
Toaster Strudel81.08×Food & Beverages
Foreign exchange company462.21×
Toaster pastry79.88×Food & Beverages
Takis17.97×Food & Beverages
Red envelope31.11×Politics & Society
Goldfish (snack)15.34×
Toaster11.36×Home & Garden
Megan Fox4.75×Movies & TV
Cap'n Crunch22.11×Food & Beverages
Fruit by the Foot39.39×Food & Beverages
The UPS Store2.09×Shopping
Save-A-Lot6.52×Food & Beverages
Mr Kipling33.7×Food & Beverages
Baskin-Robbins4.07×Food & Beverages
Aunt Jemima13.91×Food & Beverages
Christmas1.6×Kids & Family
Burger King1.7×Food & Beverages
Sour Patch Kids9.8×Food & Beverages
Starbucks1.52×Food & Beverages
Pizza Hut1.6×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pop-Tarts audience
TraitClusterScore
ExtroversionTHRILL1.65
SustainabilityBALANCE1.39
LGBTQ+ IdentityOPEN1.38
Urban LifestyleOPEN1.29
Convenience OrientationPREMIUM1.29
Early Adopter MentalityPOWER1.28

Worldwide distribution

Worldwide audience distribution share by country for Pop-Tarts
CountryShare
United States36.0%
United Kingdom4.4%
Germany3.2%

See Pop-Tarts audiences in other countries

More Chocolate & cookies audiences in United States

Frequently asked questions

How many fans does Pop-Tarts have in United States?

Pop-Tarts has an estimated audience of 946,180 people in United States, concentrated in California and Texas.

What is the gender split and age of Pop-Tarts fans?

49.9% of Pop-Tarts fans are female, 50.1% are male, with an average age of 35.4 years.

Which brands do Pop-Tarts fans like most?

Pop-Tarts fans show strongest brand affinity for Toaster Strudel (81.08×), Foreign exchange company (462.21×), and Toaster pastry (79.88×) over the country average.

Where do Pop-Tarts fans live in United States?

Pop-Tarts fans in United States are most concentrated in California (reach 102,941), Texas (reach 96,472), and Florida (reach 67,723). These three regions account for the largest share of the active audience.

What other brands do Pop-Tarts fans also like?

Beyond Pop-Tarts itself, the audience over-indexes on Foreign exchange company (462.21×), Toaster pastry (79.88×), Takis (17.97×), and Red envelope (31.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pop-Tarts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.