Aunt Jemima Audience in United States

Aunt Jemima logo

Aunt Jemima has an estimated audience of 846,917 people in United States. 62.8% are female, 37.2% are male, average age 38.9. Top regions: California, Texas, Florida. Top brand affinities: Beetlejuice, Kilt, Hungry Jack's, Bob Evans, Bambi.

The average Aunt Jemima fan in United States is 38.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Beetlejuice, Kilt, Hungry Jack's, with strongest over-indexing on Beetlejuice (12.38× the country average). Demographically, the Aunt Jemima audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Price Sensitivity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Aunt Jemima fans

Demographic split for Aunt Jemima audience in United States
MetricValue
Female62.8%
Male37.2%
Average age38.9
Estimated audience size846,917

Audience persona

The typical Aunt Jemima fan in United States is more female, around 38.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Beetlejuice.

Top regions in United States

Top regions ranked by reach for Aunt Jemima in United States
RegionReachAffinity
California95,8631.03×
Texas90,2581.24×
Florida68,5351.2×
New York53,9141.14×
Pennsylvania33,4761.17×
Georgia31,7831.22×
Illinois30,7791.09×
North Carolina30,6461.2×
Ohio28,5651.09×
New Jersey27,2251.26×
Michigan24,3681.1×
Virginia21,1661.03×
Tennessee19,4131.14×
Massachusetts18,9971.14×
Indiana16,2911.05×
Arizona16,0450.93×
Maryland15,2621.05×
South Carolina14,9371.17×
Missouri14,3221.05×
Washington14,0850.83×
Louisiana13,1351.2×
Alabama12,1751.03×
Kentucky12,0521.14×
Wisconsin11,7100.92×
Colorado11,4880.86×
Connecticut10,6031.25×
Minnesota10,1550.84×
Oklahoma9,5721.02×
Nevada7,7650.95×
Arkansas7,4481.07×
Mississippi7,4231.06×
Oregon7,2240.74×
Iowa6,3900.92×
Kansas6,1960.93×
Utah5,8170.77×
West Virginia4,3351.1×
New Mexico3,8300.9×
Nebraska3,6980.87×
New Hampshire3,6681.1×
Idaho3,4490.81×
Maine3,2321.07×
Rhode Island3,0001.11×
Hawaii2,7480.75×
Delaware2,5631.1×
Washington, District of Columbia2,1700.85×
Montana1,7370.74×
Vermont1,3760.93×
South Dakota1,3700.7×
Alaska1,3540.75×
North Dakota1,3040.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Aunt Jemima audience
BrandAffinityCategory
Beetlejuice12.38×Movies & TV
Kilt73.56×Fashion & Accessoires
Hungry Jack's149.71×Food & Beverages
Bob Evans24.98×Food & Beverages
Bambi38.32×Movies & TV
Biscuitville38.84×Food & Beverages
Megamind15.61×Movies & TV
Caitriona Balfe20×Fashion & Accessoires
Scooby-Doo4.23×Movies & TV
Rugrats16.47×Movies & TV
Hobby Lobby2.59×Home & Garden
Jean Paul Gaultier11.55×Fashion & Accessoires
Chocolate cake6.48×Food & Beverages
White wine6.74×Food & Beverages
Save-A-Lot9.51×Food & Beverages
Zootopia7.47×Movies & TV
Red wine5.58×Food & Beverages
D&R12.13×Technology & Electronics
Baskin-Robbins5.49×Food & Beverages
Laffy Taffy31.79×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Aunt Jemima audience
TraitClusterScore
Price SensitivityPREMIUM1.22
PatriotismCONSERVATISM1.21
Convenience OrientationPREMIUM1.21
Social Media UsageJOY1.17
IndulgenceJOY1.15
Career OrientationPOWER1.13

Worldwide distribution

Worldwide audience distribution share by country for Aunt Jemima
CountryShare
United States75.8%
Canada6.9%
United Kingdom2.2%

See Aunt Jemima audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Aunt Jemima have in United States?

Aunt Jemima has an estimated audience of 846,917 people in United States, concentrated in California and Texas.

What is the gender split and age of Aunt Jemima fans?

62.8% of Aunt Jemima fans are female, 37.2% are male, with an average age of 38.9 years.

Which brands do Aunt Jemima fans like most?

Aunt Jemima fans show strongest brand affinity for Beetlejuice (12.38×), Kilt (73.56×), and Hungry Jack's (149.71×) over the country average.

Where do Aunt Jemima fans live in United States?

Aunt Jemima fans in United States are most concentrated in California (reach 95,863), Texas (reach 90,258), and Florida (reach 68,535). These three regions account for the largest share of the active audience.

What other brands do Aunt Jemima fans also like?

Beyond Aunt Jemima itself, the audience over-indexes on Kilt (73.56×), Hungry Jack's (149.71×), Bob Evans (24.98×), and Bambi (38.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Aunt Jemima. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.