Rascasse Audience Intelligence

Red envelope Audience in United States

A data profile of the people who buy, follow and care about Red envelope in United States — modelled from more than twelve digital signal sources. Red envelope has an estimated audience of 516,112 people in United States.

#11261among Topic in United States#2030in Politics & Society

The average Red envelope fan in United States is 35.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Frida Kahlo, Enterprise Rent-A-Car, Seasons 52, with strongest over-indexing on Frida Kahlo (33.67× the country average).

Demographically, the Red envelope audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Red envelope fan in United States is more female, around 35.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Frida Kahlo.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Red envelope profile in United States.

Audience size
516K
in United States
Gender
62.7%♀
37.3% male
Age
35.6
average years
Country rank
#35967
Topic in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Red envelope fans

62.7% are female, 37.3% are male, average age 35.6.

Fig. 02

Gender split

62.7%
Female
37.3%
Male
Demographic split for Red envelope audience in United States
MetricValue
Female62.7%
Male37.3%
Average age35.6
Estimated audience size516,112
Fig. 03

Age distribution

Ø 35.6
average years
Age distribution of the Red envelope audience in United States
Age bracketShare%
16-1925%
20-2923%
30-3922%
40-4919%
50+10%
Fig. 04

Worldwide distribution

9.6%

of the worldwide Red envelope audience comes from United States.

Worldwide audience distribution share by country for Red envelope
CountryShare
Taiwan48.4%
Malaysia10.7%
United States9.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Red envelope audience in United States is strongest.

Fig. 05

Top regions by affinity

Red envelope fans by region: top regions in United States
#RegionReachAffinity×
01Maine~30K17.01×
02California~100K1.81×
03Hawaii~3K1.28×
04Washington~10K1.25×
05New York~30K1.21×
06Massachusetts~10K1.19×
07Oregon~6K0.94×
08Washington, District of Columbia~1K0.94×
09Nevada~5K0.93×
10Alaska~1K0.91×
11Connecticut~5K0.89×
12Vermont<1K0.89×
13North Dakota<1K0.87×
14New Hampshire~2K0.86×
15South Dakota~1K0.86×
16New Jersey~10K0.85×
17Rhode Island~1K0.85×
18Maryland~7K0.84×
19Montana~1K0.84×
20Illinois~10K0.83×
21Texas~40K0.82×
22Virginia~10K0.82×
23Delaware~1K0.82×
24Idaho~2K0.79×
25West Virginia~2K0.79×
26Kansas~3K0.77×
27Nebraska~2K0.77×
28New Mexico~2K0.76×
29Pennsylvania~10K0.75×
30Colorado~6K0.75×
31Utah~3K0.75×
32Arizona~8K0.74×
33Mississippi~3K0.74×
34Georgia~10K0.73×
35Arkansas~3K0.73×
36Minnesota~5K0.72×
37Louisiana~5K0.71×
38Oklahoma~4K0.70×
39Iowa~3K0.70×
40Wisconsin~5K0.68×
41Indiana~6K0.67×
42Missouri~6K0.67×
43Kentucky~4K0.67×
44North Carolina~10K0.66×
45South Carolina~5K0.64×
46Alabama~5K0.64×
47Michigan~8K0.60×
48Tennessee~6K0.60×
49Florida~20K0.59×
50Ohio~9K0.59×
Fig. 06

Affinity by region

Affinity by region — Red envelope, United States
0.59×1.00×17.01×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Red envelope audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Red envelope audience
#·InterestCategoryAffinity×
01Renaissance HotelsTravel & Leisure70.93×
02Haruki MurakamiLiterature52.47×
03Friedrich NietzscheLiterature50.49×
04Omni Hotels & ResortsTravel & Leisure39.38×
05MyanmarTravel & Leisure37.15×
06Frida KahloArts & Culture33.67×
07Pop-TartsFood & Beverages31.11×
08Seasons 52Food & Beverages29.52×
09General MillsFood & Beverages23.84×
10International educationBusiness & Career20.00×
11Avan JogiaMovies & TV20.00×
12Astro (Malaysian satellite television)Movies & TV20.00×
13Group buyingShopping18.19×
14Enterprise Rent-A-CarCars & Mobility11.22×
15LotteryGames8.65×
16Online bankingBusiness & Career7.99×
17Vehicle insuranceCars & Mobility5.38×
18The UPS StoreShopping5.18×
19Pizza HutFood & Beverages3.63×
20McDonald'sFood & Beverages3.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Red envelope audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Red envelope audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.18×
Quality AwarenessPREMIUM2.10×
Price SensitivityPREMIUM1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Red envelope audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.65×
DIY MentalityTHRILL0.67×
Early Adopter MentalityPOWER0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Red envelope have in United States?

Red envelope has an estimated audience of 516,112 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Red envelope fans?

62.7% of Red envelope fans are female, 37.3% are male, with an average age of 35.6 years.

03

Which brands do Red envelope fans like most?

Red envelope fans show strongest brand affinity for Frida Kahlo (33.67×), Enterprise Rent-A-Car (11.22×), and Seasons 52 (29.52×) over the country average.

04

Where do Red envelope fans live in United States?

Red envelope fans in United States are most concentrated in California (reach ~100K), Texas (reach ~40K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Red envelope fans also like?

Beyond Red envelope itself, the audience over-indexes on Enterprise Rent-A-Car (11.22×), Seasons 52 (29.52×), Renaissance Hotels (70.93×), and Friedrich Nietzsche (50.49×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Red envelope audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Red envelope. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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