Red envelope Audience in United States

Red envelope logo

Red envelope has an estimated audience of 516,112 people in United States. 62.7% are female, 37.3% are male, average age 35.6. Top regions: California, Texas, New York. Top brand affinities: Frida Kahlo, Friedrich Nietzsche, Group buying, General Mills, Renaissance Hotels.

The average Red envelope fan in United States is 35.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Frida Kahlo, Friedrich Nietzsche, Group buying, with strongest over-indexing on Frida Kahlo (40.52× the country average). Demographically, the Red envelope audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Quality Awareness, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Red envelope fans

Demographic split for Red envelope audience in United States
MetricValue
Female62.7%
Male37.3%
Average age35.6
Estimated audience size516,112

Audience persona

The typical Red envelope fan in United States is more female, around 35.6 years old, with strong Quality Awareness tendencies and a notable affinity for Frida Kahlo.

Top regions in United States

Top regions ranked by reach for Red envelope in United States
RegionReachAffinity
California120,1202.12×
Texas41,1660.93×
New York40,6751.41×
Florida23,2360.66×
Maine22,23412.03×
Illinois16,3360.95×
Washington15,9191.54×
Massachusetts14,2311.4×
Pennsylvania13,7410.79×
Georgia12,8520.81×
New Jersey12,2450.93×
Virginia10,9690.87×
North Carolina10,8910.7×
Ohio9,5560.6×
Arizona8,4140.8×
Maryland8,3830.94×
Michigan7,9160.59×
Colorado6,4510.79×
Indiana6,2520.66×
Oregon6,2461.06×
Minnesota5,5230.75×
Missouri5,4710.66×
Tennessee5,4110.52×
Nevada5,1521.03×
Wisconsin5,0760.65×
Connecticut5,0240.97×
Louisiana4,3020.65×
South Carolina4,0970.53×
Alabama3,7190.52×
Oklahoma3,3460.58×
Hawaii3,3441.51×
Utah3,3280.72×
Kentucky3,1240.48×
Kansas2,8240.69×
Iowa2,2520.53×
Arkansas2,1930.52×
Mississippi1,9260.45×
New Hampshire1,6460.81×
Idaho1,6190.63×
Washington, District of Columbia1,6151.04×
Nebraska1,5130.58×
New Mexico1,3410.52×
Rhode Island1,1680.71×
West Virginia1,1010.46×
Delaware7840.55×
Alaska7320.66×
Montana7090.5×
Vermont5740.63×
South Dakota5250.44×
North Dakota5110.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Red envelope audience
BrandAffinityCategory
Frida Kahlo40.52×Arts & Culture
Friedrich Nietzsche77.5×Literature
Group buying20×Shopping
General Mills23.29×Food & Beverages
Renaissance Hotels54.11×Travel & Leisure
Pop-Tarts34.75×Food & Beverages
Seasons 5218.2×Food & Beverages
Haruki Murakami52.65×Literature
Myanmar42.76×Travel & Leisure
Avan Jogia20×Movies & TV
Enterprise Rent-A-Car6.03×Cars & Mobility
Astro (Malaysian satellite television)20×Movies & TV
Coin Master14.58×Games
Juicy Couture17.42×Fashion & Accessoires
International education14.56×Business & Career
Havaianas24.04×Fashion & Accessoires
Good Will Hunting10.94×Movies & TV
Voltaire20×Literature
Lumber Liquidators16.62×Shopping
The UPS Store3.04×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Red envelope audience
TraitClusterScore
Quality AwarenessPREMIUM1.83
ExtroversionTHRILL0.99
Pet OwnershipJOY0.98
Urban LifestyleOPEN0.94
Social Media UsageJOY0.9
Need for SecurityCONSERVATISM0.9

Worldwide distribution

Worldwide audience distribution share by country for Red envelope
CountryShare
Taiwan48.4%
Malaysia10.7%
United States9.6%

See Red envelope audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Red envelope have in United States?

Red envelope has an estimated audience of 516,112 people in United States, concentrated in California and Texas.

What is the gender split and age of Red envelope fans?

62.7% of Red envelope fans are female, 37.3% are male, with an average age of 35.6 years.

Which brands do Red envelope fans like most?

Red envelope fans show strongest brand affinity for Frida Kahlo (40.52×), Friedrich Nietzsche (77.5×), and Group buying (20×) over the country average.

Where do Red envelope fans live in United States?

Red envelope fans in United States are most concentrated in California (reach 120,120), Texas (reach 41,166), and New York (reach 40,675). These three regions account for the largest share of the active audience.

What other brands do Red envelope fans also like?

Beyond Red envelope itself, the audience over-indexes on Friedrich Nietzsche (77.5×), Group buying (20×), General Mills (23.29×), and Renaissance Hotels (54.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Red envelope. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.