Rascasse Audience Intelligence

Omni Hotels & Resorts Target Market in United States

A data profile of the people who buy, follow and care about Omni Hotels & Resorts in United States — modelled from more than twelve digital signal sources. Omni Hotels & Resorts has an estimated audience of 993,066 people in United States.

#41among Hotel in United States#2430among Brand in United States#1775in Travel & Leisure

The average Omni Hotels & Resorts fan in United States is 46.0 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Eloqua, Red envelope, Seasons 52, with strongest over-indexing on Eloqua (281.5× the country average).

Demographically, the Omni Hotels & Resorts audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Quality Awareness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Omni Hotels & Resorts fan in United States is more female, around 46.0 years old, with strong Quality Awareness tendencies and a notable affinity for Eloqua.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Omni Hotels & Resorts profile in United States.

Audience size
993K
in United States
Gender
66.0%♀
34.0% male
Age
46.0
average years
Country rank
#23782
Brand in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Omni Hotels & Resorts

66.0% are female, 34.0% are male, average age 46.0.

Fig. 02

Gender split

66.0%
Female
34.0%
Male
Demographic split for Omni Hotels & Resorts audience in United States
MetricValue
Female66.0%
Male34.0%
Average age46.0
Estimated audience size993,066
Fig. 03

Age distribution

Ø 46.0
average years
Age distribution of the Omni Hotels & Resorts audience in United States
Age bracketShare%
16-196%
20-2912%
30-3922%
40-4928%
50+33%
Fig. 04

Worldwide distribution

72.2%

of the worldwide Omni Hotels & Resorts audience comes from United States.

Worldwide audience distribution share by country for Omni Hotels & Resorts
CountryShare
United States72.2%
Guatemala4.7%
China3.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Omni Hotels & Resorts audience in United States is strongest.

Fig. 05

Top regions by affinity

Omni Hotels & Resorts customers by region in United States
#RegionReachAffinity×
01Oklahoma~40K3.70×
02Rhode Island~10K3.59×
03Massachusetts~60K2.86×
04Texas~200K2.72×
05Kentucky~30K2.63×
06Washington, District of Columbia~6K2.14×
07New Hampshire~8K2.00×
08Georgia~50K1.77×
09Connecticut~20K1.71×
10Virginia~40K1.66×
11Tennessee~30K1.64×
12Arizona~30K1.40×
13Louisiana~20K1.28×
14North Carolina~40K1.21×
15Florida~80K1.17×
16Minnesota~20K1.05×
17California~100K1.00×
18South Carolina~10K0.97×
19Indiana~20K0.90×
20Colorado~10K0.84×
21Vermont~1K0.81×
22Maryland~10K0.80×
23Maine~3K0.80×
24Pennsylvania~30K0.79×
25New York~40K0.72×
26Illinois~20K0.71×
27West Virginia~3K0.68×
28Arkansas~5K0.63×
29Alaska~1K0.62×
30Nebraska~3K0.61×
31New Jersey~10K0.58×
32Alabama~8K0.58×
33North Dakota~1K0.58×
34Delaware~2K0.57×
35Kansas~4K0.56×
36South Dakota~1K0.56×
37Mississippi~4K0.54×
38Montana~1K0.53×
39New Mexico~3K0.50×
40Hawaii~2K0.49×
41Ohio~10K0.48×
42Nevada~5K0.48×
43Missouri~7K0.45×
44Iowa~4K0.45×
45Idaho~2K0.44×
46Wisconsin~6K0.41×
47Michigan~10K0.38×
48Washington~8K0.38×
49Utah~3K0.38×
50Oregon~4K0.37×
Fig. 06

Affinity by region

Affinity by region — Omni Hotels & Resorts, United States
0.37×1.00×3.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Omni Hotels & Resorts audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Omni Hotels & Resorts audience
#·InterestCategoryAffinity×
01EloquaBusiness & Career281.50×
02SieMaticHome & Garden76.49×
03John IrvingLiterature40.63×
04Red envelopePolitics & Society39.38×
05Seasons 52Food & Beverages9.37×
06Marriott Hotels & ResortsTravel & Leisure4.63×
07Duke Blue Devils men's basketballSports4.49×
08Law enforcementPolitics & Society3.90×
09Enterprise Rent-A-CarCars & Mobility3.12×
10Atlantic OceanTravel & Leisure2.29×
11American AirlinesTravel & Leisure2.11×
12DayBusiness & Career1.97×
13Mitch McConnellPolitics & Society1.95×
14AirbnbTravel & Leisure1.84×
15SpasBeauty & Wellness1.80×
16Macy'sShopping1.76×
17North AmericaTravel & Leisure1.74×
18Bank of AmericaBusiness & Career1.69×
19HolidayTravel & Leisure1.61×
20CultureLiterature1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Omni Hotels & Resorts audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Omni Hotels & Resorts audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM7.74×
Design AffinityPREMIUM1.96×
Career OrientationPOWER1.85×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Omni Hotels & Resorts audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL1.03×
Social Media UsageJOY1.04×
DIY MentalityTHRILL1.05×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Omni Hotels & Resorts's target market in United States?

Omni Hotels & Resorts's target market in United States covers an estimated 993,066 people, concentrated in Texas and California.

02

What is the gender split and age of Omni Hotels & Resorts customers?

66.0% of the Omni Hotels & Resorts audience are female, 34.0% are male, with an average age of 46.0 years.

03

Which brands do Omni Hotels & Resorts fans like most?

Omni Hotels & Resorts fans show strongest brand affinity for Eloqua (281.5×), Red envelope (39.38×), and Seasons 52 (9.37×) over the country average.

04

Where do Omni Hotels & Resorts fans live in United States?

Omni Hotels & Resorts fans in United States are most concentrated in Texas (reach ~200K), California (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Omni Hotels & Resorts fans also like?

Beyond Omni Hotels & Resorts itself, the audience over-indexes on Red envelope (39.38×), Seasons 52 (9.37×), John Irving (40.63×), and American Airlines (2.11×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Omni Hotels & Resorts audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Omni Hotels & Resorts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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