Omni Hotels & Resorts Audience in United States

Omni Hotels & Resorts logo

Omni Hotels & Resorts has an estimated audience of 999,634 people in United States. 66.0% are female, 34.0% are male, average age 46.0. Top regions: Texas, California, Florida. Top brand affinities: Eloqua, Red envelope, Seasons 52, John Irving, American Airlines.

The average Omni Hotels & Resorts fan in United States is 46.0 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Eloqua, Red envelope, Seasons 52, with strongest over-indexing on Eloqua (281.5× the country average). Demographically, the Omni Hotels & Resorts audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Quality Awareness, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

Demographics of Omni Hotels & Resorts fans

Demographic split for Omni Hotels & Resorts audience in United States
MetricValue
Female66.0%
Male34.0%
Average age46.0
Estimated audience size999,634

Audience persona

The typical Omni Hotels & Resorts fan in United States is more female, around 46.0 years old, with strong Quality Awareness tendencies and a notable affinity for Eloqua.

Top regions in United States

Top regions ranked by reach for Omni Hotels & Resorts in United States
RegionReachAffinity
Texas242,8132.83×
California109,0240.99×
Florida69,3601.02×
Massachusetts63,3683.22×
Georgia59,7321.94×
Oklahoma42,1033.79×
Virginia41,0251.68×
New York40,9460.73×
North Carolina37,0361.23×
Kentucky32,9522.63×
Arizona30,0381.47×
Tennessee28,6571.43×
Pennsylvania27,8050.83×
Illinois21,4810.65×
Louisiana17,5511.36×
Connecticut15,9761.59×
Indiana15,9320.87×
Ohio15,3440.5×
New Jersey15,1530.6×
South Carolina15,1251.01×
Minnesota14,3581×
Maryland13,7850.8×
Colorado12,4500.79×
Rhode Island9,8783.1×
Michigan9,5760.37×
New Hampshire8,6252.19×
Alabama8,1430.58×
Washington7,0500.35×
Missouri6,9670.43×
Washington, District of Columbia6,1572.05×
Wisconsin5,5150.37×
Arkansas5,1220.62×
Nevada4,4700.46×
Kansas4,2930.54×
Mississippi3,9170.48×
Oregon3,4530.3×
Nebraska3,0470.61×
Iowa2,9710.36×
Maine2,9270.82×
West Virginia2,7160.58×
Utah2,7080.3×
New Mexico2,0140.4×
Hawaii1,4220.33×
Vermont1,2750.73×
Delaware1,2470.45×
Idaho1,2180.24×
Montana7950.29×
South Dakota5850.25×
North Dakota5770.28×
Wyoming4880.33×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Omni Hotels & Resorts audience
BrandAffinityCategory
Eloqua281.5×Business & Career
Red envelope39.38×Politics & Society
Seasons 529.37×Food & Beverages
John Irving40.63×Literature
American Airlines2.11×Travel & Leisure
Culture1.54×Literature
Marriott Hotels & Resorts4.63×Travel & Leisure
Enterprise Rent-A-Car3.12×Cars & Mobility
North America1.74×Travel & Leisure
Law enforcement3.9×Politics & Society
SieMatic76.49×Home & Garden
Airbnb1.84×Travel & Leisure
Duke Blue Devils men's basketball4.49×Sports
Spas1.8×Beauty & Wellness
Atlantic Ocean2.29×Travel & Leisure
Macy's1.76×Shopping
Holiday1.61×Travel & Leisure
Day1.97×Business & Career
Bank of America1.69×Business & Career
Beaches1.68×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Omni Hotels & Resorts audience
TraitClusterScore
Quality AwarenessPREMIUM2.66
TravellingTHRILL1.85
Design AffinityPREMIUM1.8
Luxury OrientationPREMIUM1.76
IndulgenceJOY1.63
PatriotismCONSERVATISM1.54

Worldwide distribution

Worldwide audience distribution share by country for Omni Hotels & Resorts
CountryShare
United States72.5%
Guatemala4.7%
China3.3%

See Omni Hotels & Resorts audiences in other countries

More Hotel audiences in United States

Frequently asked questions

How many fans does Omni Hotels & Resorts have in United States?

Omni Hotels & Resorts has an estimated audience of 999,634 people in United States, concentrated in Texas and California.

What is the gender split and age of Omni Hotels & Resorts fans?

66.0% of Omni Hotels & Resorts fans are female, 34.0% are male, with an average age of 46.0 years.

Which brands do Omni Hotels & Resorts fans like most?

Omni Hotels & Resorts fans show strongest brand affinity for Eloqua (281.5×), Red envelope (39.38×), and Seasons 52 (9.37×) over the country average.

Where do Omni Hotels & Resorts fans live in United States?

Omni Hotels & Resorts fans in United States are most concentrated in Texas (reach 242,813), California (reach 109,024), and Florida (reach 69,360). These three regions account for the largest share of the active audience.

What other brands do Omni Hotels & Resorts fans also like?

Beyond Omni Hotels & Resorts itself, the audience over-indexes on Red envelope (39.38×), Seasons 52 (9.37×), John Irving (40.63×), and American Airlines (2.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Omni Hotels & Resorts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.