A data profile of the people who buy, follow and care about Law enforcement in United States — modelled from more than twelve digital signal sources. Law enforcement has an estimated audience of 15,630,744 people in United States.
The average Law enforcement fan in United States is 39.9 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Public security, Exxon, Drudge Report, with strongest over-indexing on Public security (7.59× the country average).
Demographically, the Law enforcement audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Law enforcement fan in United States is balanced, around 39.9 years old, with strong Patriotism tendencies and a notable affinity for Public security.
The key figures that characterise the Law enforcement profile in United States.
45.6% are female, 54.4% are male, average age 39.9.
| Metric | Value |
|---|---|
| Female | 45.6% |
| Male | 54.4% |
| Average age | 39.9 |
| Estimated audience size | 15,630,744 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 22% |
Where the Law enforcement audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Mississippi | ~200K | 1.37× | |
| 02 | New Mexico | ~100K | 1.34× | |
| 03 | Florida | ~1.5M | 1.22× | |
| 04 | South Dakota | ~40K | 1.21× | |
| 05 | Idaho | ~90K | 1.20× | |
| 06 | Texas | ~1.5M | 1.19× | |
| 07 | South Carolina | ~300K | 1.19× | |
| 08 | Wyoming | ~30K | 1.19× | |
| 09 | Minnesota | ~300K | 1.18× | |
| 10 | Arkansas | ~200K | 1.18× | |
| 11 | Montana | ~50K | 1.17× | |
| 12 | California | ~2M | 1.14× | |
| 13 | Alabama | ~200K | 1.12× | |
| 14 | Kansas | ~100K | 1.12× | |
| 15 | Colorado | ~300K | 1.11× | |
| 16 | Louisiana | ~200K | 1.09× | |
| 17 | North Dakota | ~30K | 1.09× | |
| 18 | Arizona | ~300K | 1.08× | |
| 19 | Tennessee | ~300K | 1.08× | |
| 20 | Nevada | ~200K | 1.08× | |
| 21 | Georgia | ~500K | 1.07× | |
| 22 | North Carolina | ~500K | 1.07× | |
| 23 | Oklahoma | ~200K | 1.07× | |
| 24 | Washington, District of Columbia | ~50K | 1.07× | |
| 25 | West Virginia | ~80K | 1.05× | |
| 26 | Iowa | ~100K | 1.03× | |
| 27 | Nebraska | ~80K | 1.03× | |
| 28 | Missouri | ~300K | 1.02× | |
| 29 | Kentucky | ~200K | 1.01× | |
| 30 | Utah | ~100K | 0.96× | |
| 31 | Virginia | ~400K | 0.94× | |
| 32 | Oregon | ~200K | 0.94× | |
| 33 | Wisconsin | ~200K | 0.91× | |
| 34 | Maine | ~50K | 0.91× | |
| 35 | Alaska | ~30K | 0.91× | |
| 36 | Maryland | ~200K | 0.90× | |
| 37 | Delaware | ~40K | 0.90× | |
| 38 | Indiana | ~300K | 0.89× | |
| 39 | Washington | ~300K | 0.87× | |
| 40 | Michigan | ~300K | 0.83× | |
| 41 | New York | ~700K | 0.82× | |
| 42 | Hawaii | ~50K | 0.81× | |
| 43 | Ohio | ~400K | 0.79× | |
| 44 | Illinois | ~400K | 0.78× | |
| 45 | New Jersey | ~300K | 0.77× | |
| 46 | New Hampshire | ~50K | 0.77× | |
| 47 | Rhode Island | ~40K | 0.77× | |
| 48 | Pennsylvania | ~400K | 0.76× | |
| 49 | Connecticut | ~100K | 0.73× | |
| 50 | Massachusetts | ~200K | 0.67× |
The strongest cross-interests of the Law enforcement audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ian McShane | Movies & TV | 9.96× | ||
| 02 | Waterworld | Movies & TV | 7.95× | ||
| 03 | Public security | Politics & Society | 7.59× | ||
| 04 | Exxon | Cars & Mobility | 4.65× | ||
| 05 | Phillips 66 | Business & Career | 4.58× | ||
| 06 | Duke Energy | Home & Garden | 3.95× | ||
| 07 | Public administration | Business & Career | 3.76× | ||
| 08 | Drudge Report | Sports | 3.52× | ||
| 09 | Self-defense | Sports | 3.03× | ||
| 10 | Speedway LLC | Food & Beverages | 2.85× | ||
| 11 | Chuck Norris | Movies & TV | 2.66× | ||
| 12 | New York Post | News | 2.50× | ||
| 13 | Real property | Home & Garden | 2.41× | ||
| 14 | Fox News Channel | Movies & TV | 2.11× | ||
| 15 | Ace Hardware | Home & Garden | 1.81× | ||
| 16 | High school | Business & Career | 1.76× | ||
| 17 | Used car | Cars & Mobility | 1.61× | ||
| 18 | Menards | Home & Garden | 1.57× | ||
| 19 | Subway | Food & Beverages | 1.55× | ||
| 20 | The UPS Store | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 7.46× | |
| Need for Security | CONSERVATISM | 2.14× | |
| Individualism | JOY | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.71× | |
| Pet Ownership | JOY | 0.79× | |
| Creativity | OPEN | 0.80× |
Law enforcement has an estimated audience of 15,630,744 people in United States, concentrated in California and Texas.
45.6% of Law enforcement fans are female, 54.4% are male, with an average age of 39.9 years.
Law enforcement fans show strongest brand affinity for Public security (7.59×), Exxon (4.65×), and Drudge Report (3.52×) over the country average.
Law enforcement fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Law enforcement itself, the audience over-indexes on Exxon (4.65×), Drudge Report (3.52×), Real property (2.41×), and Fox News Channel (2.11×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Law enforcement. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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