Haruki Murakami Audience in United States

Haruki Murakami logo

Haruki Murakami has an estimated audience of 397,679 people in United States. 59.3% are female, 40.7% are male, average age 36.1. Top regions: California, New York, Texas. Top brand affinities: Gurren Lagann, Anton Chekhov, 13 Assassins, Rashomon, Ninjutsu.

The average Haruki Murakami fan in United States is 36.1 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Gurren Lagann, Anton Chekhov, 13 Assassins, with strongest over-indexing on Gurren Lagann (612.46× the country average). Demographically, the Haruki Murakami audience skews more female with an average age of 36.1, and over-indexes on personality traits such as LGBTQ+ Identity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Person

Demographics of Haruki Murakami fans

Demographic split for Haruki Murakami audience in United States
MetricValue
Female59.3%
Male40.7%
Average age36.1
Estimated audience size397,679

Audience persona

The typical Haruki Murakami fan in United States is more female, around 36.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Gurren Lagann.

Top regions in United States

Top regions ranked by reach for Haruki Murakami in United States
RegionReachAffinity
California72,4991.66×
New York40,4601.82×
Texas29,3890.86×
Florida20,2350.75×
Illinois15,5761.18×
Massachusetts14,5631.86×
Washington12,7451.6×
Pennsylvania12,5230.94×
New Jersey11,1061.1×
Virginia10,7701.11×
Georgia10,0910.82×
North Carolina9,7120.81×
Ohio9,1380.75×
Michigan8,8210.85×
Colorado8,3751.34×
Oregon8,0381.76×
Arizona7,4280.91×
Maryland7,3181.07×
Minnesota6,2241.09×
Tennessee5,8040.73×
Indiana5,3880.74×
Wisconsin5,0820.85×
Connecticut4,8961.23×
Missouri4,7580.74×
South Carolina3,7180.62×
Utah3,6221.02×
Nevada3,4590.9×
Kentucky3,3440.67×
Louisiana3,3090.65×
Hawaii3,2821.92×
Alabama2,9010.52×
Washington, District of Columbia2,8512.38×
Oklahoma2,7860.63×
Arkansas2,3080.7×
Kansas2,2390.71×
Iowa2,1350.65×
New Mexico2,0441.03×
Maine2,0161.42×
New Hampshire1,6021.02×
Rhode Island1,6001.26×
Idaho1,4650.73×
Mississippi1,4610.45×
Nebraska1,3790.69×
Vermont1,2151.74×
West Virginia1,0280.55×
Montana9910.9×
Alaska8701.02×
Delaware6920.63×
South Dakota4510.49×
Wyoming3980.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Haruki Murakami audience
BrandAffinityCategory
Gurren Lagann612.46×Movies & TV
Anton Chekhov284.42×Literature
13 Assassins343.34×Movies & TV
Rashomon231.36×Movies & TV
Ninjutsu100.76×Sports
Seven Samurai137.06×Movies & TV
Salman Rushdie101.86×Literature
Samurai Shodown (series)206.14×Games
Osamu Dazai144.7×Literature
As Good as It Gets75.53×Movies & TV
Antoine Griezmann92.35×Sports
Joyce Carol Oates108.44×Literature
Jidaigeki286.56×Movies & TV
Natsume Sōseki314.9×Literature
Samurai Warriors 4241.92×Games
Sengoku Basara: Samurai Kings318.19×Movies & TV
Samurai Deeper Kyo331.91×Movies & TV
Japanese literature48.91×Literature
Toni Morrison47.12×Literature
Ian McEwan117.17×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Haruki Murakami audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.32
Design AffinityPREMIUM2.54
PatriotismCONSERVATISM1.85
TravellingTHRILL1.66
Early Adopter MentalityPOWER1.61
SustainabilityBALANCE1.5

Worldwide distribution

Worldwide audience distribution share by country for Haruki Murakami
CountryShare
United States16.3%
Japan7.0%
Brazil5.9%

See Haruki Murakami audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does Haruki Murakami have in United States?

Haruki Murakami has an estimated audience of 397,679 people in United States, concentrated in California and New York.

What is the gender split and age of Haruki Murakami fans?

59.3% of Haruki Murakami fans are female, 40.7% are male, with an average age of 36.1 years.

Which brands do Haruki Murakami fans like most?

Haruki Murakami fans show strongest brand affinity for Gurren Lagann (612.46×), Anton Chekhov (284.42×), and 13 Assassins (343.34×) over the country average.

Where do Haruki Murakami fans live in United States?

Haruki Murakami fans in United States are most concentrated in California (reach 72,499), New York (reach 40,460), and Texas (reach 29,389). These three regions account for the largest share of the active audience.

What other brands do Haruki Murakami fans also like?

Beyond Haruki Murakami itself, the audience over-indexes on Anton Chekhov (284.42×), 13 Assassins (343.34×), Rashomon (231.36×), and Ninjutsu (100.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Haruki Murakami. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.