Rascasse Audience Intelligence

Japanese literature Audience in United States

A data profile of the people who buy, follow and care about Japanese literature in United States — modelled from more than twelve digital signal sources. Japanese literature has an estimated audience of 1,096,257 people in United States.

#55among Literary genre in United States#8363among Topic in United States#449in Literature

The average Japanese literature fan in United States is 32.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Category: Literature · Type: Topic · Subtype: Literary genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Japanese literature profile in United States.

Audience size
1.1M
in United States
Gender
39.3%♀
60.7% male
Age
32.3
average years
Country rank
#22245
Topic in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Japanese literature fans

39.3% are female, 60.7% are male, average age 32.3.

Fig. 02

Gender split

39.3%
Female
60.7%
Male
Demographic split for Japanese literature audience in United States
MetricValue
Female39.3%
Male60.7%
Average age32.3
Estimated audience size1,096,257
Fig. 03

Age distribution

Ø 32.3
average years
Age distribution of the Japanese literature audience in United States
Age bracketShare%
16-1936%
20-2928%
30-3915%
40-4911%
50+10%
Fig. 04

Worldwide distribution

14.6%

of the worldwide Japanese literature audience comes from United States.

Worldwide audience distribution share by country for Japanese literature
CountryShare
Japan19.6%
United States14.6%
Italy9.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Japanese literature audience in United States is strongest.

Fig. 05

Top regions by affinity

Japanese literature fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~3K1.34×
02Alaska~3K1.30×
03Hawaii~6K1.29×
04California~200K1.27×
05South Dakota~3K1.19×
06Montana~4K1.15×
07North Dakota~3K1.15×
08Rhode Island~4K1.09×
09Maine~4K1.07×
10Oregon~10K1.06×
11Washington, District of Columbia~3K1.06×
12Delaware~3K1.05×
13New Hampshire~4K1.04×
14Washington~20K1.03×
15Massachusetts~20K1.03×
16West Virginia~5K1.03×
17Idaho~6K1.01×
18Nebraska~5K0.99×
19New Mexico~5K0.98×
20New York~60K0.97×
21South Carolina~20K0.97×
22Arkansas~9K0.96×
23Mississippi~9K0.96×
24Connecticut~10K0.94×
25Kansas~8K0.94×
26Kentucky~10K0.93×
27Tennessee~20K0.92×
28Utah~9K0.92×
29Iowa~8K0.92×
30Minnesota~10K0.91×
31Oklahoma~10K0.91×
32Nevada~10K0.91×
33New Jersey~20K0.89×
34Colorado~20K0.89×
35Alabama~10K0.89×
36Louisiana~10K0.89×
37Virginia~20K0.88×
38Maryland~20K0.87×
39Missouri~20K0.87×
40Wisconsin~10K0.87×
41Indiana~20K0.85×
42Arizona~20K0.83×
43Illinois~30K0.82×
44Pennsylvania~30K0.81×
45North Carolina~30K0.81×
46Michigan~20K0.80×
47Georgia~30K0.79×
48Ohio~30K0.79×
49Texas~70K0.73×
50Florida~50K0.69×
Fig. 06

Affinity by region

Affinity by region — Japanese literature, United States
0.69×1.00×1.34×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Japanese literature. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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