Rascasse Audience Intelligence

Goldfish (snack) Target Market in United States

A data profile of the people who buy, follow and care about Goldfish (snack) in United States — modelled from more than twelve digital signal sources. Goldfish (snack) has an estimated audience of 1,244,153 people in United States.

#2085among Brand in United States

The average Goldfish (snack) fan in United States is 37.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Red wine, White wine, Family car, with strongest over-indexing on Red wine (13.57× the country average).

Demographically, the Goldfish (snack) audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Goldfish (snack) fan in United States is balanced, around 37.4 years old, with strong Family Orientation tendencies and a notable affinity for Red wine.

Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Goldfish (snack) profile in United States.

Audience size
1.2M
in United States
Gender
53.4%♀
46.6% male
Age
37.4
average years
Country rank
#20329
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Goldfish (snack)

53.4% are female, 46.6% are male, average age 37.4.

Fig. 02

Gender split

53.4%
Female
46.6%
Male
Demographic split for Goldfish (snack) audience in United States
MetricValue
Female53.4%
Male46.6%
Average age37.4
Estimated audience size1,244,153
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Goldfish (snack) audience in United States
Age bracketShare%
16-1910%
20-2931%
30-3931%
40-4919%
50+8%
Fig. 04

Worldwide distribution

53.2%

of the worldwide Goldfish (snack) audience comes from United States.

Worldwide audience distribution share by country for Goldfish (snack)
CountryShare
United States53.2%
Canada4.6%
United Kingdom4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Goldfish (snack) audience in United States is strongest.

Fig. 05

Top regions by affinity

Goldfish (snack) customers by region in United States
#RegionReachAffinity×
01Utah~10K1.24×
02Massachusetts~30K1.17×
03Connecticut~10K1.14×
04Pennsylvania~50K1.13×
05New Jersey~40K1.12×
06Rhode Island~5K1.12×
07Washington~30K1.11×
08Texas~100K1.10×
09North Carolina~40K1.09×
10Michigan~40K1.09×
11Maryland~20K1.09×
12Alabama~20K1.09×
13New York~80K1.08×
14Virginia~30K1.07×
15Wisconsin~20K1.07×
16Kentucky~20K1.07×
17Illinois~50K1.06×
18Ohio~40K1.06×
19California~100K1.05×
20Indiana~20K1.05×
21Arizona~30K1.04×
22Nebraska~7K1.03×
23Georgia~40K1.02×
24Oklahoma~10K1.02×
25Idaho~6K1.02×
26Maine~5K1.02×
27Minnesota~20K1.01×
28New Hampshire~5K1.01×
29Alaska~3K0.99×
30Florida~80K0.98×
31Oregon~10K0.98×
32Arkansas~10K0.98×
33Kansas~10K0.98×
34West Virginia~6K0.98×
35Hawaii~5K0.98×
36Iowa~10K0.97×
37Tennessee~20K0.95×
38South Carolina~20K0.95×
39Missouri~20K0.94×
40Vermont~2K0.94×
41Delaware~3K0.93×
42Mississippi~10K0.92×
43North Dakota~2K0.92×
44Colorado~20K0.90×
45Nevada~10K0.87×
46South Dakota~3K0.87×
47Louisiana~10K0.85×
48Montana~3K0.82×
49New Mexico~5K0.80×
50Washington, District of Columbia~3K0.78×
Fig. 06

Affinity by region

Affinity by region — Goldfish (snack), United States
0.78×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Goldfish (snack) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Goldfish (snack) audience
#·InterestCategoryAffinity×
01Wheat ThinsFood & Beverages48.68×
02Michelin GuideFood & Beverages17.00×
03White wineFood & Beverages14.57×
04american psychoMovies & TV14.53×
05Red wineFood & Beverages13.57×
06Family carCars & Mobility12.42×
07Bargain HuntersShopping10.46×
08Sunday BrunchKids & Family9.11×
09Outback SteakhouseFood & Beverages7.97×
10High-net-worth individualBusiness & Career7.92×
11Global warmingPolitics & Society7.76×
12LunchFood & Beverages4.45×
13Discount storesShopping4.40×
14Fast food restaurantsFood & Beverages4.32×
15Pizza HutFood & Beverages4.05×
16Domino's PizzaFood & Beverages3.77×
17Italian cuisineFood & Beverages3.75×
18SubwayFood & Beverages3.65×
19Shopping mallsShopping3.29×
20PinterestInternet & Social Media2.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Goldfish (snack) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Goldfish (snack) audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM4.01×
Convenience OrientationPREMIUM2.89×
Price SensitivityPREMIUM2.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Goldfish (snack) audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.58×
SustainabilityBALANCE0.81×
TraditionCONSERVATISM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Goldfish (snack)'s target market in United States?

Goldfish (snack)'s target market in United States covers an estimated 1,244,153 people, concentrated in California and Texas.

02

What is the gender split and age of Goldfish (snack) customers?

53.4% of the Goldfish (snack) audience are female, 46.6% are male, with an average age of 37.4 years.

03

Which brands do Goldfish (snack) fans like most?

Goldfish (snack) fans show strongest brand affinity for Red wine (13.57×), White wine (14.57×), and Family car (12.42×) over the country average.

04

Where do Goldfish (snack) fans live in United States?

Goldfish (snack) fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Goldfish (snack) fans also like?

Beyond Goldfish (snack) itself, the audience over-indexes on White wine (14.57×), Family car (12.42×), Outback Steakhouse (7.97×), and Pizza Hut (4.05×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More audiences in United States

See Goldfish (snack) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Goldfish (snack). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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