Goldfish (snack) Audience in United States

Goldfish (snack) logo

Goldfish (snack) has an estimated audience of 1,270,141 people in United States. 53.4% are female, 46.6% are male, average age 37.4. Top regions: California, Texas, Florida. Top brand affinities: Staycation, Voltron: Legendary Defender, South Asian cuisine, St. Ives, Keenan Allen.

The average Goldfish (snack) fan in United States is 37.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Staycation, Voltron: Legendary Defender, South Asian cuisine, with strongest over-indexing on Staycation (17.9× the country average). Demographically, the Goldfish (snack) audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Family Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Brand

Demographics of Goldfish (snack) fans

Demographic split for Goldfish (snack) audience in United States
MetricValue
Female53.4%
Male46.6%
Average age37.4
Estimated audience size1,270,141

Audience persona

The typical Goldfish (snack) fan in United States is balanced, around 37.4 years old, with strong Family Orientation tendencies and a notable affinity for Staycation.

Top regions in United States

Top regions ranked by reach for Goldfish (snack) in United States
RegionReachAffinity
California154,4151.11×
Texas121,6801.11×
Florida88,3191.03×
New York80,5671.14×
Pennsylvania49,5421.16×
Illinois46,7641.11×
North Carolina43,0361.13×
Ohio42,7751.09×
Georgia40,9411.05×
New Jersey37,1601.15×
Michigan36,6811.1×
Virginia34,2761.11×
Massachusetts31,0211.24×
Washington29,7091.17×
Arizona27,0601.04×
Tennessee25,1040.99×
Indiana24,5851.06×
Maryland24,4601.12×
Wisconsin20,3321.06×
Alabama19,2651.09×
Missouri19,2480.94×
Colorado19,0150.95×
Minnesota18,7201.03×
South Carolina17,9420.94×
Kentucky16,7661.05×
Connecticut14,8501.17×
Oregon14,8401.02×
Oklahoma14,2591.01×
Utah14,0301.23×
Louisiana13,7910.84×
Nevada10,6050.86×
Arkansas10,2460.98×
Iowa10,0720.96×
Kansas9,4300.94×
Mississippi9,2310.88×
Nebraska6,2710.98×
Idaho6,2430.98×
West Virginia5,5870.94×
Hawaii5,2070.95×
New Hampshire4,9390.99×
New Mexico4,8100.76×
Maine4,5110.99×
Rhode Island4,4871.11×
Delaware3,0320.87×
Washington, District of Columbia3,0140.79×
Montana2,6170.74×
Alaska2,4710.91×
South Dakota2,2590.77×
North Dakota2,1960.84×
Vermont2,0700.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Goldfish (snack) audience
BrandAffinityCategory
Staycation17.9×Home & Garden
Voltron: Legendary Defender29.99×Movies & TV
South Asian cuisine15.11×Food & Beverages
St. Ives20.74×Travel & Leisure
Keenan Allen8.44×Sports
Home construction1.58×Home & Garden
Bunga bunga80.36×Politics & Society
Superintendent (education)8.43×Business & Career
American's Got Talent7.25×Movies & TV
Saving2.42×Business & Career
Regional styles of Mexican music2.08×Music & Radio
Jesse Plemons2.43×Movies & TV
Picnic4.51×Kids & Family
Iron Man (film)3.09×Movies & TV
Evolve Skateboards17.09×Sports
Iowa Lottery6.59×Games
MeatEater4.21×Movies & TV
Mothercare1.72×Kids & Family
Birthday Gifts1.62×Kids & Family
Halsey, Oregon4.17×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Goldfish (snack) audience
TraitClusterScore
Family OrientationCONSERVATISM2.84
LGBTQ+ IdentityOPEN2.8
Convenience OrientationPREMIUM1.72
IndulgenceJOY1.65
Career OrientationPOWER1.49
ExtroversionTHRILL1.36

Worldwide distribution

Worldwide audience distribution share by country for Goldfish (snack)
CountryShare
United States54.0%
Canada4.5%
United Kingdom4.3%

See Goldfish (snack) audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Goldfish (snack) have in United States?

Goldfish (snack) has an estimated audience of 1,270,141 people in United States, concentrated in California and Texas.

What is the gender split and age of Goldfish (snack) fans?

53.4% of Goldfish (snack) fans are female, 46.6% are male, with an average age of 37.4 years.

Which brands do Goldfish (snack) fans like most?

Goldfish (snack) fans show strongest brand affinity for Staycation (17.9×), Voltron: Legendary Defender (29.99×), and South Asian cuisine (15.11×) over the country average.

Where do Goldfish (snack) fans live in United States?

Goldfish (snack) fans in United States are most concentrated in California (reach 154,415), Texas (reach 121,680), and Florida (reach 88,319). These three regions account for the largest share of the active audience.

What other brands do Goldfish (snack) fans also like?

Beyond Goldfish (snack) itself, the audience over-indexes on Voltron: Legendary Defender (29.99×), South Asian cuisine (15.11×), St. Ives (20.74×), and Keenan Allen (8.44×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Goldfish (snack). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.