Goldfish (snack) Audience in United States

Goldfish (snack) has an estimated audience of 1,270,141 people in United States. 53.4% are female, 46.6% are male, average age 37.4. Top regions: California, Texas, Florida. Top brand affinities: Back to the Future, Autism Awareness, Diabetes mellitus awareness, Feyenoord, Microblogging.

The average Goldfish (snack) fan in United States is 37.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Back to the Future, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Back to the Future (29.99× the country average). Demographically, the Goldfish (snack) audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Family Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Brand

Demographics of Goldfish (snack) fans

Demographic split for Goldfish (snack) audience in United States
MetricValue
Female53.4%
Male46.6%
Average age37.4
Estimated audience size1,270,141

Audience persona

The typical Goldfish (snack) fan in United States is balanced, around 37.4 years old, with strong Family Orientation tendencies and a notable affinity for Back to the Future.

Top regions in United States

Top regions ranked by reach for Goldfish (snack) in United States
RegionReachAffinity
California154,4151.11×
Texas121,6801.11×
Florida88,3191.03×
New York80,5671.14×
Pennsylvania49,5421.16×
Illinois46,7641.11×
North Carolina43,0361.13×
Ohio42,7751.09×
Georgia40,9411.05×
New Jersey37,1601.15×
Michigan36,6811.1×
Virginia34,2761.11×
Massachusetts31,0211.24×
Washington29,7091.17×
Arizona27,0601.04×
Tennessee25,1040.99×
Indiana24,5851.06×
Maryland24,4601.12×
Wisconsin20,3321.06×
Alabama19,2651.09×
Missouri19,2480.94×
Colorado19,0150.95×
Minnesota18,7201.03×
South Carolina17,9420.94×
Kentucky16,7661.05×
Connecticut14,8501.17×
Oregon14,8401.02×
Oklahoma14,2591.01×
Utah14,0301.23×
Louisiana13,7910.84×
Nevada10,6050.86×
Arkansas10,2460.98×
Iowa10,0720.96×
Kansas9,4300.94×
Mississippi9,2310.88×
Nebraska6,2710.98×
Idaho6,2430.98×
West Virginia5,5870.94×
Hawaii5,2070.95×
New Hampshire4,9390.99×
New Mexico4,8100.76×
Maine4,5110.99×
Rhode Island4,4871.11×
Delaware3,0320.87×
Washington, District of Columbia3,0140.79×
Montana2,6170.74×
Alaska2,4710.91×
South Dakota2,2590.77×
North Dakota2,1960.84×
Vermont2,0700.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Goldfish (snack) audience
BrandAffinityCategory
Back to the Future29.99×Movies & TV
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Feyenoord80.36×Sports
Microblogging12.67×Technology & Electronics
Red wine12.69×Food & Beverages
Singer-songwriter5.51×Music & Radio
White wine13.71×Food & Beverages
Outback Steakhouse8.16×Food & Beverages
Income tax13.19×Business & Career
american psycho17.9×Movies & TV
Planet Fitness3.65×Sports
Family car8.67×Cars & Mobility
Natural foods6.44×Food & Beverages
Michelin Guide13.94×Food & Beverages
Sunday Brunch8.12×Kids & Family
Charles, Prince of Wales18.87×Politics & Society
Lunch3.46×Food & Beverages
Deutsche Eishockey Liga27.07×Sports
Livemusic3.7×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Goldfish (snack) audience
TraitClusterScore
Family OrientationCONSERVATISM2.84
LGBTQ+ IdentityOPEN2.8
Convenience OrientationPREMIUM1.72
IndulgenceJOY1.65
Career OrientationPOWER1.49
ExtroversionTHRILL1.36

Worldwide distribution

Worldwide audience distribution share by country for Goldfish (snack)
CountryShare
United States54.0%
Canada4.5%
United Kingdom4.3%

See Goldfish (snack) audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Goldfish (snack) have in United States?

Goldfish (snack) has an estimated audience of 1,270,141 people in United States, concentrated in California and Texas.

What is the gender split and age of Goldfish (snack) fans?

53.4% of Goldfish (snack) fans are female, 46.6% are male, with an average age of 37.4 years.

Which brands do Goldfish (snack) fans like most?

Goldfish (snack) fans show strongest brand affinity for Back to the Future (29.99×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Goldfish (snack) fans live in United States?

Goldfish (snack) fans in United States are most concentrated in California (reach 154,415), Texas (reach 121,680), and Florida (reach 88,319). These three regions account for the largest share of the active audience.

What other brands do Goldfish (snack) fans also like?

Beyond Goldfish (snack) itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), Feyenoord (80.36×), and Microblogging (12.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Goldfish (snack). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.