Wheat Thins Audience in United States

Wheat Thins logo

Wheat Thins has an estimated audience of 339,861 people in United States. 49.0% are female, 51.0% are male, average age 39.2. Top regions: California, Texas, Florida. Top brand affinities: Restraining Order, Goldfish (snack), Sargento Cheese, Speedway, Candy Club.

The average Wheat Thins fan in United States is 39.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Restraining Order, Goldfish (snack), Sargento Cheese, with strongest over-indexing on Restraining Order (78.07× the country average). Demographically, the Wheat Thins audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Wheat Thins fans

Demographic split for Wheat Thins audience in United States
MetricValue
Female49.0%
Male51.0%
Average age39.2
Estimated audience size339,861

Audience persona

The typical Wheat Thins fan in United States is balanced, around 39.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Restraining Order.

Top regions in United States

Top regions ranked by reach for Wheat Thins in United States
RegionReachAffinity
California42,1951.13×
Texas29,3121×
Florida20,0860.87×
New York18,9171×
Illinois11,3981.01×
North Carolina10,8251.06×
Pennsylvania10,7490.94×
Georgia10,4050.99×
Ohio9,9900.95×
Michigan9,2821.04×
New Jersey8,7381.01×
Virginia8,5001.03×
Massachusetts8,3101.24×
Washington8,1121.19×
Arizona7,9291.14×
Indiana6,6181.07×
Tennessee6,4820.95×
Missouri5,6811.04×
Wisconsin5,5641.09×
Minnesota5,4041.11×
Maryland5,3900.92×
Louisiana4,8731.11×
Alabama4,7671×
Oregon4,7551.22×
South Carolina4,6820.92×
Colorado4,6300.86×
Kentucky3,9550.93×
Connecticut3,9001.14×
Utah3,7331.23×
Oklahoma3,4810.92×
Iowa3,2851.17×
Nevada3,1040.94×
Kansas2,9541.1×
Mississippi2,8881.03×
Arkansas2,7350.98×
Nebraska1,8551.09×
Idaho1,6850.99×
Hawaii1,6091.1×
New Hampshire1,4531.09×
Maine1,2861.06×
New Mexico1,2690.74×
West Virginia1,1680.74×
Rhode Island1,1221.04×
Delaware8670.92×
Washington, District of Columbia7820.77×
Montana7410.79×
South Dakota7210.92×
Alaska6800.93×
North Dakota6710.96×
Vermont5230.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wheat Thins audience
BrandAffinityCategory
Restraining Order78.07×Music & Radio
Goldfish (snack)48.68×
Sargento Cheese107.68×
Speedway78.07×Cars & Mobility
Candy Club124.81×Food & Beverages
University of Melbourne58.55×Business & Career
Productivity software25.65×Business & Career
Toaster Strudel45.32×Food & Beverages
Cracker (food)14.21×Food & Beverages
Velveeta47.38×Food & Beverages
Google Drive3.85×Technology & Electronics
Gmail3.69×Internet & Social Media
Fruit salad18.56×Food & Beverages
Google Docs3.55×Internet & Social Media
Almond milk12.86×Food & Beverages
Cracker Jack56.38×Food & Beverages
Dried fruit11×Food & Beverages
Snack mix13.02×Food & Beverages
Ritz Crackers24.7×Food & Beverages
Nike+8.24×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wheat Thins audience
TraitClusterScore
Convenience OrientationPREMIUM1.28
Price SensitivityPREMIUM1.14
LGBTQ+ IdentityOPEN1.12
Pet OwnershipJOY1.03
Career OrientationPOWER1.03
Social Media UsageJOY1.02

Worldwide distribution

Worldwide audience distribution share by country for Wheat Thins
CountryShare
United States67.1%
India10.1%
United Kingdom3.5%

See Wheat Thins audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Wheat Thins have in United States?

Wheat Thins has an estimated audience of 339,861 people in United States, concentrated in California and Texas.

What is the gender split and age of Wheat Thins fans?

49.0% of Wheat Thins fans are female, 51.0% are male, with an average age of 39.2 years.

Which brands do Wheat Thins fans like most?

Wheat Thins fans show strongest brand affinity for Restraining Order (78.07×), Goldfish (snack) (48.68×), and Sargento Cheese (107.68×) over the country average.

Where do Wheat Thins fans live in United States?

Wheat Thins fans in United States are most concentrated in California (reach 42,195), Texas (reach 29,312), and Florida (reach 20,086). These three regions account for the largest share of the active audience.

What other brands do Wheat Thins fans also like?

Beyond Wheat Thins itself, the audience over-indexes on Goldfish (snack) (48.68×), Sargento Cheese (107.68×), Speedway (78.07×), and Candy Club (124.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wheat Thins. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.