Takis Audience in United States

Takis logo

Takis has an estimated audience of 2,818,849 people in United States. 55.5% are female, 44.5% are male, average age 36.5. Top regions: California, Texas, Florida. Top brand affinities: UCI Cyclo-cross World Cup, Barcel, Cameron Diaz, Black Christmas (1974 film), Tilda Swinton.

The average Takis fan in United States is 36.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include UCI Cyclo-cross World Cup, Barcel, Cameron Diaz, with strongest over-indexing on UCI Cyclo-cross World Cup (144.81× the country average). Demographically, the Takis audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Luxury Orientation, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Takis fans

Demographic split for Takis audience in United States
MetricValue
Female55.5%
Male44.5%
Average age36.5
Estimated audience size2,818,849

Audience persona

The typical Takis fan in United States is more female, around 36.5 years old, with strong Luxury Orientation tendencies and a notable affinity for UCI Cyclo-cross World Cup.

Top regions in United States

Top regions ranked by reach for Takis in United States
RegionReachAffinity
California413,4611.33×
Texas372,2471.54×
Florida246,5131.29×
New York173,3001.1×
Georgia146,2641.68×
North Carolina108,3341.28×
Illinois101,3181.08×
Ohio85,6020.99×
Pennsylvania83,8100.88×
New Jersey77,4611.08×
Virginia76,8211.12×
Michigan72,9660.99×
Arizona66,3231.15×
Tennessee64,5001.14×
Washington61,7361.09×
Maryland58,2361.2×
Massachusetts56,2161.01×
Indiana54,6911.06×
South Carolina52,3771.24×
Alabama45,9721.17×
Missouri42,5220.94×
Louisiana42,3161.16×
Minnesota40,3901×
Colorado39,5220.89×
Kentucky37,7791.07×
Oklahoma34,3291.1×
Wisconsin33,1990.78×
Nevada29,5991.09×
Oregon29,3850.91×
Connecticut28,9661.02×
Iowa28,6041.23×
Mississippi27,5201.18×
Arkansas26,6921.15×
Utah24,7920.98×
Kansas21,6590.97×
Nebraska14,8831.05×
New Mexico14,3041.01×
Idaho11,0870.78×
West Virginia10,6720.81×
Hawaii10,3700.86×
Delaware7,7230.99×
Rhode Island7,5620.84×
Washington, District of Columbia7,3990.87×
New Hampshire6,5260.59×
Maine6,0830.6×
South Dakota4,8500.74×
North Dakota4,3480.75×
Alaska4,0770.68×
Montana3,9890.51×
Vermont2,3810.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Takis audience
BrandAffinityCategory
UCI Cyclo-cross World Cup144.81×Sports
Barcel96.57×Food & Beverages
Cameron Diaz12.28×Movies & TV
Black Christmas (1974 film)34.09×Movies & TV
Tilda Swinton14.58×Movies & TV
Safelite AutoGlass10.26×Cars & Mobility
verizon2.83×Technology & Electronics
Panda Express2.77×Food & Beverages
Mathieu Van der Poel41.59×Sports
Liga MX4.48×Sports
FIFA World Cup2.01×Sports
AVG (software)16.81×Technology & Electronics
Guatemala3.41×Travel & Leisure
Michoacán7.33×Travel & Leisure
United States Postal Service1.97×Business & Career
Guerrero7.88×Travel & Leisure
Cruz Azul5.94×Sports
Puebla6.31×Travel & Leisure
Venmo4.84×Technology & Electronics
Soccer1.52×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Takis audience
TraitClusterScore
Luxury OrientationPREMIUM1.69
Urban LifestyleOPEN1.49
ExtroversionTHRILL1.49
Risk AppetiteTHRILL1.47
LGBTQ+ IdentityOPEN1.44
Early Adopter MentalityPOWER1.3

Worldwide distribution

Worldwide audience distribution share by country for Takis
CountryShare
United States33.6%
Germany5.3%
United Kingdom4.1%

See Takis audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Takis have in United States?

Takis has an estimated audience of 2,818,849 people in United States, concentrated in California and Texas.

What is the gender split and age of Takis fans?

55.5% of Takis fans are female, 44.5% are male, with an average age of 36.5 years.

Which brands do Takis fans like most?

Takis fans show strongest brand affinity for UCI Cyclo-cross World Cup (144.81×), Barcel (96.57×), and Cameron Diaz (12.28×) over the country average.

Where do Takis fans live in United States?

Takis fans in United States are most concentrated in California (reach 413,461), Texas (reach 372,247), and Florida (reach 246,513). These three regions account for the largest share of the active audience.

What other brands do Takis fans also like?

Beyond Takis itself, the audience over-indexes on Barcel (96.57×), Cameron Diaz (12.28×), Black Christmas (1974 film) (34.09×), and Tilda Swinton (14.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Takis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.