Rascasse Audience Intelligence

Takis Target Market in United States

A data profile of the people who buy, follow and care about Takis in United States — modelled from more than twelve digital signal sources. Takis has an estimated audience of 2,590,288 people in United States.

#1173among Brand in United States#713in Food & Beverages

The average Takis fan in United States is 36.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include UCI Cyclo-cross World Cup, Barcel, Cameron Diaz, with strongest over-indexing on UCI Cyclo-cross World Cup (144.81× the country average).

Demographically, the Takis audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Tradition, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Takis fan in United States is more female, around 36.5 years old, with strong Tradition tendencies and a notable affinity for UCI Cyclo-cross World Cup.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Takis profile in United States.

Audience size
2.6M
in United States
Gender
55.5%♀
44.5% male
Age
36.5
average years
Country rank
#11603
Brand in United States
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Takis

55.5% are female, 44.5% are male, average age 36.5.

Fig. 02

Gender split

55.5%
Female
44.5%
Male
Demographic split for Takis audience in United States
MetricValue
Female55.5%
Male44.5%
Average age36.5
Estimated audience size2,590,288
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the Takis audience in United States
Age bracketShare%
16-1928%
20-2915%
30-3922%
40-4928%
50+9%
Fig. 04

Worldwide distribution

31.6%

of the worldwide Takis audience comes from United States.

Worldwide audience distribution share by country for Takis
CountryShare
United States31.6%
Germany5.2%
Japan4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Takis audience in United States is strongest.

Fig. 05

Top regions by affinity

Takis customers by region in United States
#RegionReachAffinity×
01Georgia~100K1.65×
02Texas~400K1.55×
03South Carolina~50K1.27×
04North Carolina~100K1.26×
05California~400K1.23×
06Alabama~50K1.23×
07Arkansas~30K1.21×
08Iowa~30K1.21×
09Mississippi~30K1.19×
10Maryland~60K1.18×
11Louisiana~40K1.18×
12Florida~200K1.16×
13Arizona~70K1.15×
14Kentucky~40K1.15×
15Virginia~80K1.14×
16Nebraska~20K1.12×
17Indiana~60K1.11×
18Oklahoma~30K1.09×
19Illinois~100K1.08×
20Nevada~30K1.07×
21Delaware~8K1.06×
22Tennessee~60K1.05×
23New Jersey~70K1.04×
24Washington~60K1.04×
25New York~200K1.03×
26New Mexico~10K1.03×
27Kansas~20K1.00×
28Ohio~90K0.99×
29Michigan~70K0.98×
30Connecticut~30K0.98×
31Massachusetts~50K0.96×
32Utah~20K0.96×
33Minnesota~40K0.95×
34Pennsylvania~90K0.94×
35Missouri~40K0.94×
36Hawaii~10K0.94×
37Oregon~30K0.92×
38South Dakota~6K0.86×
39Wisconsin~40K0.85×
40Rhode Island~7K0.83×
41Colorado~40K0.82×
42West Virginia~10K0.82×
43Idaho~10K0.81×
44Washington, District of Columbia~7K0.80×
45North Dakota~5K0.80×
46Alaska~4K0.74×
47Maine~6K0.62×
48New Hampshire~7K0.59×
49Montana~4K0.56×
50Vermont~3K0.56×
Fig. 06

Affinity by region

Affinity by region — Takis, United States
0.56×1.00×1.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Takis audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Takis audience
#·InterestCategoryAffinity×
01UCI Cyclo-cross World CupSports144.81×
02BarcelFood & Beverages96.57×
03Mathieu Van der PoelSports41.59×
04Black Christmas (1974 film)Movies & TV34.09×
05AVG (software)Technology & Electronics16.81×
06Tilda SwintonMovies & TV14.58×
07Cameron DiazMovies & TV12.28×
08Safelite AutoGlassCars & Mobility10.26×
09AmpmFood & Beverages9.71×
10GuerreroTravel & Leisure7.88×
11MichoacánTravel & Leisure7.33×
12Cruz AzulSports5.94×
13VenmoTechnology & Electronics4.84×
14Liga MXSports4.48×
15GuatemalaTravel & Leisure3.41×
16verizonTechnology & Electronics2.83×
17Panda ExpressFood & Beverages2.77×
18FIFA World CupSports2.01×
19United States Postal ServiceBusiness & Career1.97×
20FIFA World Cup 2026Sports1.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Takis audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Takis audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.28×
Family OrientationCONSERVATISM1.19×
Need for SecurityCONSERVATISM1.11×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Takis audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.59×
SpiritualityBALANCE0.70×
Community OrientationOPEN0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Takis's target market in United States?

Takis's target market in United States covers an estimated 2,590,288 people, concentrated in California and Texas.

02

What is the gender split and age of Takis customers?

55.5% of the Takis audience are female, 44.5% are male, with an average age of 36.5 years.

03

Which brands do Takis fans like most?

Takis fans show strongest brand affinity for UCI Cyclo-cross World Cup (144.81×), Barcel (96.57×), and Cameron Diaz (12.28×) over the country average.

04

Where do Takis fans live in United States?

Takis fans in United States are most concentrated in California (reach ~400K), Texas (reach ~400K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Takis fans also like?

Beyond Takis itself, the audience over-indexes on Barcel (96.57×), Cameron Diaz (12.28×), FIFA World Cup 2026 (1.94×), and Black Christmas (1974 film) (34.09×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Takis audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Takis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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