Rascasse Audience Intelligence

Butterfinger Target Market in United States

A data profile of the people who buy, follow and care about Butterfinger in United States — modelled from more than twelve digital signal sources. Butterfinger has an estimated audience of 416,950 people in United States.

#146among Sweet in United States#4225among Brand in United States#2152in Food & Beverages

The average Butterfinger fan in United States is 32.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Galaxy (chocolate), Little Debbie, Cute Babies, with strongest over-indexing on Galaxy (chocolate) (112× the country average).

Demographically, the Butterfinger audience skews more female with an average age of 32.1, and over-indexes on personality traits such as Pet Ownership, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Butterfinger fan in United States is more female, around 32.1 years old, with strong Pet Ownership tendencies and a notable affinity for Galaxy (chocolate).

Category: Food & Beverages · Type: Brand · Subtype: Sweet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Butterfinger profile in United States.

Audience size
417K
in United States
Gender
61.8%♀
38.2% male
Age
32.1
average years
Country rank
#40677
Brand in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Butterfinger

61.8% are female, 38.2% are male, average age 32.1.

Fig. 02

Gender split

61.8%
Female
38.2%
Male
Demographic split for Butterfinger audience in United States
MetricValue
Female61.8%
Male38.2%
Average age32.1
Estimated audience size416,950
Fig. 03

Age distribution

Ø 32.1
average years
Age distribution of the Butterfinger audience in United States
Age bracketShare%
16-1936%
20-2924%
30-3919%
40-4914%
50+7%
Fig. 04

Worldwide distribution

39.6%

of the worldwide Butterfinger audience comes from United States.

Worldwide audience distribution share by country for Butterfinger
CountryShare
United States39.6%
Germany29.4%
United Kingdom2.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Butterfinger audience in United States is strongest.

Fig. 05

Top regions by affinity

Butterfinger customers by region in United States
#RegionReachAffinity×
01Indiana~10K1.77×
02Illinois~20K1.23×
03Iowa~4K1.14×
04Nebraska~2K1.14×
05Texas~40K1.08×
06Wisconsin~7K1.08×
07Utah~4K1.08×
08Minnesota~6K1.07×
09Missouri~7K1.06×
10Oklahoma~5K1.06×
11Washington~9K1.05×
12Kansas~3K1.05×
13Kentucky~5K1.04×
14Oregon~5K1.04×
15Connecticut~4K1.04×
16Arkansas~4K1.04×
17California~50K1.03×
18New York~20K1.03×
19Ohio~10K1.03×
20Massachusetts~8K1.03×
21North Dakota<1K1.03×
22Michigan~10K1.02×
23Tennessee~8K1.00×
24Alabama~6K1.00×
25South Dakota<1K1.00×
26Pennsylvania~10K0.99×
27Virginia~10K0.99×
28Louisiana~5K0.99×
29Mississippi~3K0.99×
30West Virginia~2K0.99×
31North Carolina~10K0.98×
32Nevada~4K0.98×
33Arizona~8K0.97×
34Maryland~7K0.97×
35Georgia~10K0.96×
36South Carolina~6K0.96×
37Idaho~2K0.96×
38New Jersey~10K0.95×
39Rhode Island~1K0.95×
40Washington, District of Columbia~1K0.94×
41Maine~1K0.93×
42Florida~30K0.92×
43Hawaii~2K0.90×
44New Hampshire~1K0.90×
45Montana~1K0.90×
46Alaska<1K0.90×
47Vermont<1K0.90×
48Delaware~1K0.89×
49Colorado~6K0.87×
50New Mexico~2K0.82×
Fig. 06

Affinity by region

Affinity by region — Butterfinger, United States
0.82×1.00×1.77×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Butterfinger audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Butterfinger audience
#·InterestCategoryAffinity×
01Little DebbieFood & Beverages119.28×
02Galaxy (chocolate)Food & Beverages112.00×
03Toaster StrudelFood & Beverages96.04×
04Cute BabiesKids & Family75.01×
05Angry Birds POPGames68.02×
06MaltesersFood & Beverages61.83×
07Terry's Chocolate OrangeFood & Beverages58.93×
08Chef BoyardeeFood & Beverages37.84×
09Bubble Shooter GameGames34.01×
10Cap'n CrunchFood & Beverages31.53×
11Le Mans (film)Movies & TV31.34×
12TobleroneFood & Beverages30.00×
13TwinkieFood & Beverages24.96×
14SnickersFood & Beverages17.97×
15Giant FoodFood & Beverages14.55×
16M&M'sFood & Beverages11.22×
17Dove (chocolate)Food & Beverages10.83×
18Hocus PocusMovies & TV9.73×
19Panda ExpressFood & Beverages4.84×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Butterfinger audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Butterfinger audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY3.14×
ExtroversionTHRILL1.34×
Convenience OrientationPREMIUM1.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Butterfinger audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.78×
TravellingTHRILL0.83×
Career OrientationPOWER0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Butterfinger's target market in United States?

Butterfinger's target market in United States covers an estimated 416,950 people, concentrated in California and Texas.

02

What is the gender split and age of Butterfinger customers?

61.8% of the Butterfinger audience are female, 38.2% are male, with an average age of 32.1 years.

03

Which brands do Butterfinger fans like most?

Butterfinger fans show strongest brand affinity for Galaxy (chocolate) (112×), Little Debbie (119.28×), and Cute Babies (75.01×) over the country average.

04

Where do Butterfinger fans live in United States?

Butterfinger fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Butterfinger fans also like?

Beyond Butterfinger itself, the audience over-indexes on Little Debbie (119.28×), Cute Babies (75.01×), Toaster Strudel (96.04×), and Panda Express (4.84×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sweet audiences in United States

See Butterfinger audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Butterfinger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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