Butterfinger Audience in United States

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Butterfinger has an estimated audience of 415,848 people in United States. 61.8% are female, 38.2% are male, average age 32.1. Top regions: California, Texas, Florida. Top brand affinities: Galaxy (chocolate), Little Debbie, Toaster Strudel, Panda Express, Giant Food.

The average Butterfinger fan in United States is 32.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Galaxy (chocolate), Little Debbie, Toaster Strudel, with strongest over-indexing on Galaxy (chocolate) (112× the country average). Demographically, the Butterfinger audience skews more female with an average age of 32.1, and over-indexes on personality traits such as Indulgence, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Sweet

Demographics of Butterfinger fans

Demographic split for Butterfinger audience in United States
MetricValue
Female61.8%
Male38.2%
Average age32.1
Estimated audience size415,848

Audience persona

The typical Butterfinger fan in United States is more female, around 32.1 years old, with strong Indulgence tendencies and a notable affinity for Galaxy (chocolate).

Top regions in United States

Top regions ranked by reach for Butterfinger in United States
RegionReachAffinity
California47,7781.04×
Texas40,4371.13×
Florida26,8310.95×
New York25,7341.11×
Illinois17,9341.29×
Indiana14,6941.93×
Pennsylvania14,0391×
Ohio13,3001.04×
North Carolina12,5161×
Georgia12,1980.95×
Michigan11,1991.03×
New Jersey10,5901×
Virginia10,3881.03×
Washington9,0111.08×
Massachusetts8,7861.07×
Tennessee8,6081.03×
Arizona8,0110.94×
Missouri7,1631.07×
Wisconsin6,8991.1×
Maryland6,8220.95×
Minnesota6,3731.07×
South Carolina6,0930.97×
Colorado5,7380.88×
Alabama5,4850.94×
Louisiana5,3671×
Kentucky5,3591.03×
Oregon5,1501.08×
Oklahoma4,9881.08×
Connecticut4,4501.07×
Iowa4,0171.17×
Utah3,9871.07×
Nevada3,9440.98×
Arkansas3,5601.04×
Kansas3,3691.03×
Mississippi3,3140.97×
Nebraska2,2411.07×
West Virginia1,8660.96×
Idaho1,7620.85×
Hawaii1,4970.84×
New Mexico1,4890.71×
New Hampshire1,4760.9×
Maine1,3320.89×
Rhode Island1,3160.99×
Washington, District of Columbia1,2060.96×
Delaware9590.84×
Montana9130.79×
South Dakota8830.92×
North Dakota8420.99×
Alaska6350.71×
Vermont5890.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Butterfinger audience
BrandAffinityCategory
Galaxy (chocolate)112×Food & Beverages
Little Debbie119.28×Food & Beverages
Toaster Strudel96.04×Food & Beverages
Panda Express4.84×Food & Beverages
Giant Food14.55×Food & Beverages
Terry's Chocolate Orange58.93×Food & Beverages
Chef Boyardee37.84×Food & Beverages
Snickers17.97×Food & Beverages
Cap'n Crunch31.53×Food & Beverages
Maltesers61.83×Food & Beverages
Toblerone30×Food & Beverages
M&M's11.22×Food & Beverages
Angry Birds POP68.02×Games
Movies1.51×Movies & TV
Le Mans (film)31.34×Movies & TV
Twinkie24.96×Food & Beverages
Bubble Shooter Game34.01×Games
Al-Hilal FC12.97×Sports
Hocus Pocus9.73×Movies & TV
Dove (chocolate)10.83×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Butterfinger audience
TraitClusterScore
IndulgenceJOY2.37
Convenience OrientationPREMIUM1.47
ExtroversionTHRILL1.44
Price SensitivityPREMIUM1.24
Healthy LifestyleBALANCE1.06
Early Adopter MentalityPOWER1.05

Worldwide distribution

Worldwide audience distribution share by country for Butterfinger
CountryShare
United States39.6%
Germany29.8%
United Kingdom2.9%

See Butterfinger audiences in other countries

More Sweet audiences in United States

Frequently asked questions

How many fans does Butterfinger have in United States?

Butterfinger has an estimated audience of 415,848 people in United States, concentrated in California and Texas.

What is the gender split and age of Butterfinger fans?

61.8% of Butterfinger fans are female, 38.2% are male, with an average age of 32.1 years.

Which brands do Butterfinger fans like most?

Butterfinger fans show strongest brand affinity for Galaxy (chocolate) (112×), Little Debbie (119.28×), and Toaster Strudel (96.04×) over the country average.

Where do Butterfinger fans live in United States?

Butterfinger fans in United States are most concentrated in California (reach 47,778), Texas (reach 40,437), and Florida (reach 26,831). These three regions account for the largest share of the active audience.

What other brands do Butterfinger fans also like?

Beyond Butterfinger itself, the audience over-indexes on Little Debbie (119.28×), Toaster Strudel (96.04×), Panda Express (4.84×), and Giant Food (14.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Butterfinger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.