Dove (chocolate) Audience in United States

Dove (chocolate) has an estimated audience of 2,538,427 people in United States. 64.8% are female, 35.2% are male, average age 36.5. Top regions: California, Texas, Florida.
The average Dove (chocolate) fan in United States is 36.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida.
Category: Food & Beverages · Type: Brand · Subtype: Chocolate & cookies
Demographics of Dove (chocolate) fans
| Metric | Value |
|---|---|
| Female | 64.8% |
| Male | 35.2% |
| Average age | 36.5 |
| Estimated audience size | 2,538,427 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 318,627 | 1.14× |
| Texas | 299,353 | 1.37× |
| Florida | 193,013 | 1.12× |
| New York | 161,782 | 1.14× |
| Pennsylvania | 93,885 | 1.1× |
| Georgia | 93,743 | 1.2× |
| North Carolina | 91,267 | 1.19× |
| Illinois | 90,359 | 1.07× |
| Ohio | 76,528 | 0.98× |
| New Jersey | 67,642 | 1.05× |
| Virginia | 66,235 | 1.07× |
| Michigan | 62,682 | 0.94× |
| Tennessee | 61,185 | 1.2× |
| Arizona | 57,426 | 1.11× |
| Massachusetts | 49,196 | 0.98× |
| Indiana | 48,466 | 1.05× |
| Maryland | 48,255 | 1.11× |
| Alabama | 48,239 | 1.36× |
| Washington | 46,920 | 0.92× |
| South Carolina | 42,854 | 1.12× |
| Missouri | 42,126 | 1.03× |
| Louisiana | 41,865 | 1.28× |
| Oklahoma | 38,525 | 1.37× |
| Kentucky | 37,817 | 1.19× |
| Colorado | 34,816 | 0.87× |
| Wisconsin | 30,215 | 0.79× |
| Minnesota | 29,138 | 0.8× |
| Oregon | 26,975 | 0.93× |
| Mississippi | 26,331 | 1.26× |
| Arkansas | 24,184 | 1.16× |
| Connecticut | 23,942 | 0.94× |
| Kansas | 22,222 | 1.11× |
| Nevada | 21,285 | 0.87× |
| Utah | 20,666 | 0.91× |
| Iowa | 17,423 | 0.83× |
| Nebraska | 13,123 | 1.03× |
| New Mexico | 11,586 | 0.91× |
| West Virginia | 11,557 | 0.98× |
| Idaho | 11,265 | 0.88× |
| Hawaii | 11,202 | 1.03× |
| Delaware | 7,764 | 1.11× |
| New Hampshire | 7,323 | 0.73× |
| Rhode Island | 6,733 | 0.83× |
| Washington, District of Columbia | 6,552 | 0.86× |
| Maine | 6,519 | 0.72× |
| South Dakota | 4,909 | 0.84× |
| Montana | 4,908 | 0.7× |
| North Dakota | 4,220 | 0.81× |
| Alaska | 3,916 | 0.72× |
| Vermont | 2,849 | 0.64× |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.8% |
| Brazil | 10.9% |
| Italy | 8.5% |
See Dove (chocolate) audiences in other countries
More Chocolate & cookies audiences in United States
- Oreo (5,389,964)
- Mars (4,409,205)
- Nerds (candy) (3,580,022)
- M&M's (3,395,997)
- Doritos (2,694,340)
How to read this data
Audience size is the estimated number of people in United States who actively search for Dove (chocolate). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.