Rascasse Audience Intelligence

Honey Nut Cheerios Target Market in United States

Honey Nut Cheerios has an estimated audience of 555K people in United States.

#3976among brands in United States#1933in Food & Beverages

The average Honey Nut Cheerios fan in United States is 43.9 years old, balanced, and lives primarily in California.

Most fans live in California, New York, Texas.

Top affinities include Cinnamon Toast Crunch, Fairlife, General Mills, with strongest over-indexing on Cinnamon Toast Crunch (23.23× the country average).

Demographically, the Honey Nut Cheerios audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Family Orientation, Patriotism.

The typical Honey Nut Cheerios fan in United States is balanced, around 43.9 years old, with strong Family Orientation tendencies and a notable affinity for Cinnamon Toast Crunch.

Category: Food & Beverages · Type: Brand

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
555K
in United States
Gender
50.1%♀
49.9% male
Age
43.9
average years
Country rank
#35882
among all objects in United States
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Honey Nut Cheerios

50.1% are female, 49.9% are male, average age 43.9.

Fig. 02

Gender split

50.1%
Female
49.9%
Male
Demographic split for Honey Nut Cheerios audience in United States
MetricValue
Female50.1%
Male49.9%
Average age43.9
Estimated audience size555K
Fig. 03

Age distribution

Ø 43.9
average years
Age distribution of the Honey Nut Cheerios audience in United States
Age bracketShare%
16-2413%
25-3416%
35-4421%
45-5418%
55+33%
Fig. 04

Worldwide distribution

78.2%

of the worldwide Honey Nut Cheerios audience comes from United States.

Worldwide audience distribution share by country for Honey Nut Cheerios
CountryShare
United States78.2%
Canada4.2%
Japan3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Honey Nut Cheerios customers by region in United States
#RegionReachAffinity×
01New York~40K1.29×
02Maryland~10K1.25×
03New Jersey~20K1.18×
04Louisiana~9K1.18×
05Connecticut~7K1.18×
06Massachusetts~10K1.17×
07Delaware~2K1.16×
08Georgia~20K1.15×
09Pennsylvania~20K1.12×
10California~70K1.11×
11Alabama~9K1.11×
12Arkansas~5K1.10×
13Mississippi~5K1.10×
14North Carolina~20K1.08×
15Michigan~20K1.08×
16Virginia~20K1.08×
17Texas~40K1.07×
18Illinois~20K1.07×
19Rhode Island~2K1.07×
20Minnesota~10K1.05×
21Tennessee~10K1.04×
22Kentucky~8K1.04×
23Wisconsin~10K1.02×
24South Carolina~9K1.02×
25Kansas~5K1.02×
26Iowa~5K0.98×
27North Dakota~1K0.98×
28Florida~30K0.97×
29Indiana~10K0.97×
30Washington~10K0.96×
31West Virginia~3K0.96×
32New Hampshire~2K0.96×
33Arizona~10K0.95×
34Oregon~7K0.95×
35Oklahoma~6K0.95×
36Maine~2K0.95×
37Washington, District of Columbia~1K0.95×
38Ohio~20K0.94×
39Missouri~10K0.94×
40Nevada~5K0.93×
41Nebraska~3K0.93×
42Hawaii~2K0.93×
43South Dakota~1K0.93×
44Vermont<1K0.92×
45Alaska~1K0.91×
46Utah~5K0.87×
47Idaho~3K0.85×
48New Mexico~3K0.84×
49Colorado~8K0.82×
50Montana~1K0.81×
Fig. 06

Affinity by region

Affinity by region — Honey Nut Cheerios, United States
0.81×1.00×1.29×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Honey Nut Cheerios audience vs. the country average
#·InterestCategoryAffinity×
01Cinnamon Toast CrunchFood & Beverages23.23×
02FairlifeFood & Beverages21.65×
03General MillsFood & Beverages20.28×
04LotteryGames7.25×
05FedExBusiness & Career6.75×
06QVCShopping6.73×
07Weather forecastingHome & Garden6.42×
08RobloxGames5.70×
09Mortgage loansBusiness & Career5.12×
10Renewable energyBusiness & Career4.83×
11Vehicle insuranceCars & Mobility4.74×
12Sustainable energyHome & Garden4.65×
13Cancer awarenessHealth3.70×
14Discount storesShopping3.67×
15PinterestInternet & Social Media3.41×
16Shopping mallsShopping3.15×
17McDonald'sFood & Beverages2.97×
18FurnitureHome & Garden2.62×
19StarbucksFood & Beverages2.36×
20Donald TrumpPolitics & Society1.51×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Honey Nut Cheerios audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Honey Nut Cheerios audience vs. the country average · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.63×
PatriotismCONSERVATISM2.52×
Convenience OrientationPREMIUM1.98×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Honey Nut Cheerios audience vs. the country average · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.56×
Design AffinityPREMIUM0.69×
Early Adopter MentalityPOWER0.73×
0×1.00× baseline2×
Appendix

Explore more audiences

More Food & Beverages audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Honey Nut Cheerios over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/honey-nut-cheerios-38366” · Methodology