Honey Nut Cheerios Audience in United States

Honey Nut Cheerios has an estimated audience of 592,713 people in United States. 50.1% are female, 49.9% are male, average age 43.1. Top regions: California, Texas, New York. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Google Maps.

The average Honey Nut Cheerios fan in United States is 43.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Honey Nut Cheerios audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Patriotism, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Honey Nut Cheerios fans

Demographic split for Honey Nut Cheerios audience in United States
MetricValue
Female50.1%
Male49.9%
Average age43.1
Estimated audience size592,713

Audience persona

The typical Honey Nut Cheerios fan in United States is balanced, around 43.1 years old, with strong Patriotism tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Honey Nut Cheerios in United States
RegionReachAffinity
California78,0501.2×
Texas58,4631.15×
New York46,0811.39×
Florida40,8821.02×
Pennsylvania22,9181.15×
Georgia22,0381.21×
Illinois21,4961.09×
North Carolina19,1891.08×
New Jersey18,7491.24×
Ohio18,0380.99×
Michigan17,2891.12×
Virginia16,0781.11×
Massachusetts14,7371.26×
Maryland13,4271.32×
Tennessee13,0431.1×
Arizona12,3091.02×
Washington12,0511.01×
Indiana10,6620.98×
Alabama9,3101.12×
South Carolina9,2341.04×
Minnesota9,2251.09×
Wisconsin9,1791.03×
Missouri9,0290.94×
Louisiana8,8421.16×
Colorado7,8450.84×
Kentucky7,6101.02×
Connecticut7,0871.19×
Oregon6,1740.91×
Oklahoma6,0620.92×
Nevada5,6590.99×
Arkansas5,5451.14×
Mississippi5,5061.13×
Iowa4,6390.95×
Utah4,2760.81×
Kansas4,0180.86×
West Virginia2,5670.93×
New Mexico2,4060.81×
Nebraska2,3710.8×
Hawaii2,3160.91×
Idaho2,2440.75×
New Hampshire2,1960.94×
Rhode Island2,0581.09×
Delaware1,8571.14×
Maine1,8380.87×
Washington, District of Columbia1,6930.95×
Montana1,0400.63×
North Dakota1,0320.85×
South Dakota1,0260.75×
Alaska8990.71×
Vermont8130.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Honey Nut Cheerios audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Google Maps5.07×Internet & Social Media
Income tax13.19×Business & Career
General Mills18.91×Food & Beverages
Whole grain13.01×Food & Beverages
Rice cooker28.92×Home & Garden
Capital One3.35×Business & Career
Charles, Prince of Wales18.87×Politics & Society
Waffle House4.88×Food & Beverages
Circle K4.91×Shopping
Roblox5.75×Games
MyFitnessPal6.6×Sports
Dollar General2.58×Shopping
Mr. Olympia10.43×Sports
Indeed.com2.59×Business & Career
Dollar Tree2.5×Shopping
Fairlife21.17×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Honey Nut Cheerios audience
TraitClusterScore
PatriotismCONSERVATISM1.31
Career OrientationPOWER1.26
Price SensitivityPREMIUM1.21
Need for SecurityCONSERVATISM1.16
Social Media UsageJOY1.12
Family OrientationCONSERVATISM1.1

Worldwide distribution

Worldwide audience distribution share by country for Honey Nut Cheerios
CountryShare
United States80.3%
Canada3.8%
Japan3.4%

See Honey Nut Cheerios audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Honey Nut Cheerios have in United States?

Honey Nut Cheerios has an estimated audience of 592,713 people in United States, concentrated in California and Texas.

What is the gender split and age of Honey Nut Cheerios fans?

50.1% of Honey Nut Cheerios fans are female, 49.9% are male, with an average age of 43.1 years.

Which brands do Honey Nut Cheerios fans like most?

Honey Nut Cheerios fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Honey Nut Cheerios fans live in United States?

Honey Nut Cheerios fans in United States are most concentrated in California (reach 78,050), Texas (reach 58,463), and New York (reach 46,081). These three regions account for the largest share of the active audience.

What other brands do Honey Nut Cheerios fans also like?

Beyond Honey Nut Cheerios itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Google Maps (5.07×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Honey Nut Cheerios. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.