Rascasse Audience Intelligence

Carnation (brand) Target Market in United States

A data profile of the people who buy, follow and care about Carnation (brand) in United States — modelled from more than twelve digital signal sources. Carnation (brand) has an estimated audience of 2,385,345 people in United States.

#1241among Brand in United States#752in Food & Beverages

The average Carnation (brand) fan in United States is 39.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Washington.

Top brand affinities include Nanny McPhee, Sunday Brunch, Sausage, with strongest over-indexing on Nanny McPhee (127.83× the country average).

Demographically, the Carnation (brand) audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Carnation (brand) fan in United States is more female, around 39.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Nanny McPhee.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Carnation (brand) profile in United States.

Audience size
2.4M
in United States
Gender
77.3%♀
22.7% male
Age
39.1
average years
Country rank
#12368
Brand in United States
Fig. 01

Search interest · 12-month trend

-52%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Carnation (brand)

77.3% are female, 22.7% are male, average age 39.1.

Fig. 02

Gender split

77.3%
Female
22.7%
Male
Demographic split for Carnation (brand) audience in United States
MetricValue
Female77.3%
Male22.7%
Average age39.1
Estimated audience size2,385,345
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Carnation (brand) audience in United States
Age bracketShare%
16-1911%
20-2925%
30-3928%
40-4923%
50+13%
Fig. 04

Worldwide distribution

44.5%

of the worldwide Carnation (brand) audience comes from United States.

Worldwide audience distribution share by country for Carnation (brand)
CountryShare
United States44.5%
United Kingdom9.1%
Mexico5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Carnation (brand) audience in United States is strongest.

Fig. 05

Top regions by affinity

Carnation (brand) customers by region in United States
#RegionReachAffinity×
01Washington~100K3.23×
02Utah~20K1.42×
03Idaho~10K1.39×
04Texas~200K1.28×
05California~200K1.26×
06Oregon~20K1.21×
07Hawaii~7K1.10×
08Oklahoma~20K1.09×
09Arizona~30K1.08×
10Kansas~10K1.08×
11South Dakota~4K1.05×
12Arkansas~10K1.04×
13Nebraska~8K1.04×
14New Mexico~8K1.03×
15Kentucky~20K1.01×
16Alaska~3K1.01×
17North Dakota~3K1.01×
18Missouri~20K1.00×
19Indiana~30K0.99×
20Colorado~20K0.99×
21Nevada~10K0.99×
22Montana~4K0.98×
23Wyoming~2K0.97×
24Illinois~50K0.96×
25Tennessee~30K0.96×
26Iowa~10K0.96×
27Georgia~40K0.94×
28Ohio~40K0.93×
29North Carolina~40K0.92×
30Massachusetts~30K0.92×
31Michigan~40K0.91×
32Virginia~30K0.90×
33Minnesota~20K0.90×
34New York~70K0.89×
35Wisconsin~20K0.89×
36Pennsylvania~40K0.87×
37Alabama~20K0.87×
38Maryland~20K0.86×
39Louisiana~20K0.85×
40West Virginia~6K0.85×
41Florida~80K0.84×
42Connecticut~10K0.84×
43New Jersey~30K0.83×
44Delaware~3K0.82×
45Mississippi~10K0.81×
46Washington, District of Columbia~4K0.81×
47Maine~4K0.80×
48Rhode Island~4K0.80×
49South Carolina~20K0.79×
50New Hampshire~4K0.76×
Fig. 06

Affinity by region

Affinity by region — Carnation (brand), United States
0.76×1.00×3.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Carnation (brand) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Carnation (brand) audience
#·InterestCategoryAffinity×
01Nanny McPheeMovies & TV127.83×
02Kamen RiderMovies & TV55.46×
03Baby shampooKids & Family53.38×
04Sunday BrunchKids & Family36.57×
05SausageFood & Beverages15.53×
06Group buyingShopping14.03×
07BrunchFood & Beverages11.86×
08PastryFood & Beverages10.41×
09Chocolate brownieFood & Beverages10.26×
10BreakfastFood & Beverages6.06×
11Discount storesShopping5.05×
12LunchFood & Beverages4.31×
13MilkFood & Beverages4.10×
14Domino's PizzaFood & Beverages4.03×
15Pizza HutFood & Beverages3.98×
16Shopping mallsShopping3.98×
17Mortgage loansBusiness & Career3.90×
18SubwayFood & Beverages3.64×
19McDonald'sFood & Beverages3.61×
20PinterestInternet & Social Media3.07×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Carnation (brand) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Carnation (brand) audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.33×
Price SensitivityPREMIUM2.15×
Family OrientationCONSERVATISM2.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Carnation (brand) audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.66×
Early Adopter MentalityPOWER0.74×
Design AffinityPREMIUM0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Carnation (brand)'s target market in United States?

Carnation (brand)'s target market in United States covers an estimated 2,385,345 people, concentrated in California and Texas.

02

What is the gender split and age of Carnation (brand) customers?

77.3% of the Carnation (brand) audience are female, 22.7% are male, with an average age of 39.1 years.

03

Which brands do Carnation (brand) fans like most?

Carnation (brand) fans show strongest brand affinity for Nanny McPhee (127.83×), Sunday Brunch (36.57×), and Sausage (15.53×) over the country average.

04

Where do Carnation (brand) fans live in United States?

Carnation (brand) fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Washington (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Carnation (brand) fans also like?

Beyond Carnation (brand) itself, the audience over-indexes on Sunday Brunch (36.57×), Sausage (15.53×), Pastry (10.41×), and Brunch (11.86×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Carnation (brand) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Carnation (brand). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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