Carnation (brand) Audience in United States

Carnation (brand) logo

Carnation (brand) has an estimated audience of 1,480,458 people in United States. 77.3% are female, 22.7% are male, average age 39.1. Top regions: California, Texas, Florida. Top brand affinities: Saving, Keeper (password manager), God TV, Manual labour, Picnic.

The average Carnation (brand) fan in United States is 39.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Saving, Keeper (password manager), God TV, with strongest over-indexing on Saving (2.2× the country average). Demographically, the Carnation (brand) audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Carnation (brand) fans

Demographic split for Carnation (brand) audience in United States
MetricValue
Female77.3%
Male22.7%
Average age39.1
Estimated audience size1,480,458

Audience persona

The typical Carnation (brand) fan in United States is more female, around 39.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Saving.

Top regions in United States

Top regions ranked by reach for Carnation (brand) in United States
RegionReachAffinity
California225,8421.39×
Texas162,6811.28×
Florida91,4440.91×
New York83,3641.01×
Washington60,2142.03×
Illinois50,9821.03×
Georgia46,4361.02×
Pennsylvania45,9670.92×
North Carolina43,3390.97×
Ohio43,0440.94×
Michigan37,9770.98×
New Jersey34,7900.92×
Arizona34,4991.14×
Virginia34,2890.95×
Tennessee30,1221.01×
Massachusetts29,9011.03×
Indiana27,8491.03×
Colorado24,3751.04×
Missouri23,7250.99×
Maryland22,7980.9×
Oregon21,4381.26×
Wisconsin19,8030.89×
Minnesota19,5420.92×
South Carolina18,7250.84×
Utah18,6251.4×
Kentucky18,4280.99×
Oklahoma18,3581.12×
Alabama18,0480.87×
Louisiana16,6080.87×
Nevada14,5701.02×
Connecticut13,4910.91×
Kansas12,9541.11×
Arkansas12,7651.05×
Iowa11,3800.93×
Idaho10,2451.38×
Mississippi9,8970.81×
New Mexico7,5381.02×
Nebraska7,5101.01×
Hawaii6,9431.09×
West Virginia5,6800.82×
New Hampshire4,4900.77×
Maine4,0340.76×
Montana3,8480.94×
Washington, District of Columbia3,8050.86×
Rhode Island3,7420.79×
Delaware3,1320.77×
Alaska2,9450.93×
South Dakota2,8400.83×
North Dakota2,7480.9×
Wyoming1,9700.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Carnation (brand) audience
BrandAffinityCategory
Saving2.2×Business & Career
Keeper (password manager)4.75×Technology & Electronics
God TV49.11×Politics & Society
Manual labour3.63×Business & Career
Picnic3.83×Kids & Family
Birthday Gifts1.66×Kids & Family
Halsey, Oregon4.27×Travel & Leisure
Historic site2.15×Arts & Culture
Keenan Allen3.23×Sports
Home staging2.38×Home & Garden
Corona (band)2.37×Music & Radio
Vocal harmony1.82×Music & Radio
Isla Holbox9.59×Travel & Leisure
Shiba Inu2.69×Pets & Animals
Khafji40.75×Travel & Leisure
Joni Eareckson Tada6.08×Literature
Kevin Murphy (screenwriter)5.5×Movies & TV
Solo climbing2.41×Sports
Jack White1.61×Movies & TV
Hocus Pocus1.6×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Carnation (brand) audience
TraitClusterScore
Luxury OrientationPREMIUM1.62
Risk AppetiteTHRILL1.55
Price SensitivityPREMIUM1.49
ExtroversionTHRILL1.45
Family OrientationCONSERVATISM1.39
Pet OwnershipJOY1.3

Worldwide distribution

Worldwide audience distribution share by country for Carnation (brand)
CountryShare
United States35.0%
United Kingdom7.3%
Mexico6.5%

See Carnation (brand) audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Carnation (brand) have in United States?

Carnation (brand) has an estimated audience of 1,480,458 people in United States, concentrated in California and Texas.

What is the gender split and age of Carnation (brand) fans?

77.3% of Carnation (brand) fans are female, 22.7% are male, with an average age of 39.1 years.

Which brands do Carnation (brand) fans like most?

Carnation (brand) fans show strongest brand affinity for Saving (2.2×), Keeper (password manager) (4.75×), and God TV (49.11×) over the country average.

Where do Carnation (brand) fans live in United States?

Carnation (brand) fans in United States are most concentrated in California (reach 225,842), Texas (reach 162,681), and Florida (reach 91,444). These three regions account for the largest share of the active audience.

What other brands do Carnation (brand) fans also like?

Beyond Carnation (brand) itself, the audience over-indexes on Keeper (password manager) (4.75×), God TV (49.11×), Manual labour (3.63×), and Picnic (3.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Carnation (brand). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.