Rascasse Audience Intelligence

Halsey Audience in United States

A data profile of the people who buy, follow and care about Halsey in United States — modelled from more than twelve digital signal sources. Halsey has an estimated audience of 3,486,231 people in United States.

#37among Rock in United States#1255among Person in United States#881in Music & Radio

The average Halsey fan in United States is 29.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Sabrina Carpenter, Madison Beer, Millie Bobby Brown, with strongest over-indexing on Sabrina Carpenter (8.57× the country average).

Demographically, the Halsey audience skews more female with an average age of 29.6, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Halsey fan in United States is more female, around 29.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Sabrina Carpenter.

Category: Music & Radio · Type: Person · Subtype: Rock

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Halsey profile in United States.

Audience size
3.5M
in United States
Gender
65.0%♀
35.0% male
Age
29.6
average years
Country rank
#9055
Person in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Halsey fans

65.0% are female, 35.0% are male, average age 29.6.

Fig. 02

Gender split

65.0%
Female
35.0%
Male
Demographic split for Halsey audience in United States
MetricValue
Female65.0%
Male35.0%
Average age29.6
Estimated audience size3,486,231
Fig. 03

Age distribution

Ø 29.6
average years
Age distribution of the Halsey audience in United States
Age bracketShare%
16-1949%
20-2920%
30-3913%
40-4910%
50+7%
Fig. 04

Worldwide distribution

40.9%

of the worldwide Halsey audience comes from United States.

Worldwide audience distribution share by country for Halsey
CountryShare
United States40.9%
United Kingdom6.0%
Brazil5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Halsey audience in United States is strongest.

Fig. 05

Top regions by affinity

Halsey fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~50K1.24×
02Colorado~70K1.15×
03Utah~40K1.12×
04Washington~80K1.11×
05Ohio~100K1.08×
06Michigan~100K1.07×
07Arizona~80K1.07×
08Minnesota~60K1.07×
09Alaska~9K1.07×
10Massachusetts~80K1.06×
11New Hampshire~20K1.06×
12Missouri~60K1.05×
13Kentucky~50K1.05×
14Oklahoma~40K1.05×
15Connecticut~40K1.05×
16Nevada~40K1.05×
17Nebraska~20K1.05×
18Pennsylvania~100K1.04×
19New York~200K1.03×
20Illinois~100K1.03×
21New Jersey~100K1.03×
22Indiana~70K1.03×
23Wisconsin~60K1.03×
24North Dakota~8K1.03×
25Idaho~20K1.02×
26California~400K1.01×
27Iowa~30K1.01×
28New Mexico~20K1.01×
29Tennessee~80K1.00×
30Alabama~50K1.00×
31Maine~10K1.00×
32Montana~10K1.00×
33West Virginia~20K0.99×
34Kansas~30K0.98×
35Rhode Island~10K0.97×
36South Dakota~8K0.96×
37North Carolina~100K0.95×
38Virginia~90K0.94×
39Texas~300K0.93×
40Arkansas~30K0.93×
41Maryland~60K0.92×
42Washington, District of Columbia~10K0.91×
43Georgia~100K0.90×
44Louisiana~40K0.90×
45Hawaii~10K0.90×
46Vermont~6K0.87×
47South Carolina~50K0.86×
48Florida~200K0.84×
49Delaware~9K0.84×
50Mississippi~30K0.81×
Fig. 06

Affinity by region

Affinity by region — Halsey, United States
0.81×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Halsey audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Halsey audience
#·InterestCategoryAffinity×
01Madison BeerMusic & Radio9.01×
02Joe JonasMusic & Radio9.01×
03Sabrina CarpenterMusic & Radio8.57×
04Dua LipaMusic & Radio7.79×
05Amy WinehouseMusic & Radio7.66×
06Hilary DuffMovies & TV7.47×
07Benson BooneMusic & Radio7.02×
08Lindsay LohanMovies & TV6.85×
09Hailee SteinfeldMovies & TV6.40×
10Zara LarssonMusic & Radio6.29×
11David HarbourMovies & TV6.24×
12Millie Bobby BrownMovies & TV5.88×
13Tate McRaeMusic & Radio5.79×
14AngèleMusic & Radio5.68×
15Sadie SinkMovies & TV4.63×
16AAA (band)Music & Radio4.08×
17Billie EilishMusic & Radio3.99×
18YouTube MusicInternet & Social Media3.03×
19Michael JacksonMusic & Radio2.51×
20Harry PotterMovies & TV2.07×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Halsey audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Halsey audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.24×
Luxury OrientationPREMIUM1.17×
Design AffinityPREMIUM1.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Halsey audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.56×
Community OrientationOPEN0.60×
Need for SecurityCONSERVATISM0.60×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Halsey have in United States?

Halsey has an estimated audience of 3,486,231 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Halsey fans?

65.0% of Halsey fans are female, 35.0% are male, with an average age of 29.6 years.

03

Which brands do Halsey fans like most?

Halsey fans show strongest brand affinity for Sabrina Carpenter (8.57×), Madison Beer (9.01×), and Millie Bobby Brown (5.88×) over the country average.

04

Where do Halsey fans live in United States?

Halsey fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Halsey fans also like?

Beyond Halsey itself, the audience over-indexes on Madison Beer (9.01×), Millie Bobby Brown (5.88×), Dua Lipa (7.79×), and Hilary Duff (7.47×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Halsey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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