Halsey Audience in United States

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Halsey has an estimated audience of 3,743,528 people in United States. 65.0% are female, 35.0% are male, average age 29.6. Top regions: California, Texas, New York. Top brand affinities: Sabrina Carpenter, Madison Beer, Hailee Steinfeld, Millie Bobby Brown, Benson Boone.

The average Halsey fan in United States is 29.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Sabrina Carpenter, Madison Beer, Hailee Steinfeld, with strongest over-indexing on Sabrina Carpenter (8.57× the country average). Demographically, the Halsey audience skews more female with an average age of 29.6, and over-indexes on personality traits such as Sustainability, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Rock

Demographics of Halsey fans

Demographic split for Halsey audience in United States
MetricValue
Female65.0%
Male35.0%
Average age29.6
Estimated audience size3,743,528

Audience persona

The typical Halsey fan in United States is more female, around 29.6 years old, with strong Sustainability tendencies and a notable affinity for Sabrina Carpenter.

Top regions in United States

Top regions ranked by reach for Halsey in United States
RegionReachAffinity
California426,4671.04×
Texas317,6540.99×
New York226,1511.08×
Florida217,9590.86×
Pennsylvania136,1051.08×
Illinois133,7761.07×
Ohio131,5771.14×
North Carolina111,6350.99×
Michigan109,2011.12×
Georgia107,4180.93×
New Jersey102,4581.08×
Virginia87,5630.96×
Washington87,4781.16×
Arizona83,9791.1×
Massachusetts79,4231.08×
Tennessee76,9171.02×
Indiana71,5951.05×
Colorado69,2751.17×
Missouri66,0141.09×
Wisconsin59,1801.05×
Maryland58,4010.91×
Minnesota57,2761.07×
Oregon51,7981.21×
Alabama51,4400.98×
Kentucky49,5781.06×
South Carolina48,0760.85×
Oklahoma44,4621.07×
Louisiana42,3650.88×
Connecticut39,5661.05×
Utah39,5471.18×
Nevada37,6801.04×
Iowa30,9801×
Kansas29,4031×
Arkansas28,9330.94×
Mississippi23,7960.77×
Nebraska18,9131.01×
Idaho18,5970.99×
New Mexico18,1470.97×
West Virginia16,8280.97×
New Hampshire15,1951.03×
Maine15,1131.13×
Hawaii13,7280.85×
Rhode Island11,0900.93×
Washington, District of Columbia9,9540.88×
Montana9,8650.95×
Delaware8,2000.79×
Alaska7,7760.97×
South Dakota7,5550.87×
North Dakota7,3540.96×
Vermont5,2740.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Halsey audience
BrandAffinityCategory
Sabrina Carpenter8.57×Music & Radio
Madison Beer9.01×Music & Radio
Hailee Steinfeld6.4×Movies & TV
Millie Bobby Brown5.88×Movies & TV
Benson Boone7.02×Music & Radio
Lindsay Lohan6.85×Movies & TV
Dua Lipa7.79×Music & Radio
Hilary Duff7.47×Movies & TV
Yahoo!奇摩名人娛樂2.99×Internet & Social Media
Tate McRae5.79×Music & Radio
Euphoria1.66×Movies & TV
Harry Potter2.07×Movies & TV
David Harbour6.24×Movies & TV
YouTube Music3.03×Internet & Social Media
Joe Jonas9.01×Music & Radio
Amy Winehouse7.66×Music & Radio
Reneé Rapp6.75×Music & Radio
Sadie Sink4.63×Movies & TV
Billie Eilish3.99×Music & Radio
Avril Lavigne7.38×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Halsey audience
TraitClusterScore
SustainabilityBALANCE1.91
ExtroversionTHRILL1.36
MindfulnessBALANCE1.35
Design AffinityPREMIUM1.34
Early Adopter MentalityPOWER1.31
Pet OwnershipJOY1.17

Worldwide distribution

Worldwide audience distribution share by country for Halsey
CountryShare
United States43.3%
United Kingdom5.7%
Brazil4.9%

See Halsey audiences in other countries

More Rock audiences in United States

Frequently asked questions

How many fans does Halsey have in United States?

Halsey has an estimated audience of 3,743,528 people in United States, concentrated in California and Texas.

What is the gender split and age of Halsey fans?

65.0% of Halsey fans are female, 35.0% are male, with an average age of 29.6 years.

Which brands do Halsey fans like most?

Halsey fans show strongest brand affinity for Sabrina Carpenter (8.57×), Madison Beer (9.01×), and Hailee Steinfeld (6.4×) over the country average.

Where do Halsey fans live in United States?

Halsey fans in United States are most concentrated in California (reach 426,467), Texas (reach 317,654), and New York (reach 226,151). These three regions account for the largest share of the active audience.

What other brands do Halsey fans also like?

Beyond Halsey itself, the audience over-indexes on Madison Beer (9.01×), Hailee Steinfeld (6.4×), Millie Bobby Brown (5.88×), and Benson Boone (7.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Halsey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.