Halsey Audience in Germany
Halsey has an estimated audience of 378,787 people in Germany. 65.5% are female, 34.5% are male, average age 29.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Sabrina Carpenter, Madison Beer, Dua Lipa, Harry Potter, Hailee Steinfeld.
The average Halsey fan in Germany is 29.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Sabrina Carpenter, Madison Beer, Dua Lipa, with strongest over-indexing on Sabrina Carpenter (20.02× the country average). Demographically, the Halsey audience skews more female with an average age of 29.8, and over-indexes on personality traits such as Sustainability, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Rock
Demographics of Halsey fans
| Metric | Value |
|---|---|
| Female | 65.5% |
| Male | 34.5% |
| Average age | 29.8 |
| Estimated audience size | 378,787 |
Audience persona
The typical Halsey fan in Germany is more female, around 29.8 years old, with strong Sustainability tendencies and a notable affinity for Sabrina Carpenter.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 92,672 | 1.12× |
| Bayern | 68,550 | 1.13× |
| Baden-Württemberg | 52,246 | 1.01× |
| Hessen | 37,113 | 1.29× |
| Niedersachsen | 34,628 | 0.94× |
| Berlin | 22,581 | 1.33× |
| Rheinland-Pfalz | 19,254 | 1.01× |
| Sachsen | 17,029 | 0.92× |
| Schleswig-Holstein | 12,653 | 0.93× |
| Hamburg | 10,257 | 1.2× |
| Brandenburg | 9,954 | 0.85× |
| Thüringen | 7,892 | 0.82× |
| Sachsen-Anhalt | 7,607 | 0.78× |
| Mecklenburg-Vorpommern | 5,549 | 0.77× |
| Saarland | 4,015 | 0.86× |
| Bremen | 3,423 | 1.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sabrina Carpenter | 20.02× | Music & Radio |
| Madison Beer | 25.1× | Music & Radio |
| Dua Lipa | 16.55× | Music & Radio |
| Harry Potter | 3.6× | Movies & TV |
| Hailee Steinfeld | 21.91× | Movies & TV |
| Benson Boone | 18.75× | Music & Radio |
| Sia | 24.69× | Music & Radio |
| Euphoria | 4.36× | Movies & TV |
| Lindsay Lohan | 17.74× | Movies & TV |
| Billie Eilish | 10.2× | Music & Radio |
| The Neighbourhood | 32.52× | Music & Radio |
| Louis Tomlinson | 31.73× | Music & Radio |
| Zara Larsson | 17.33× | Music & Radio |
| Alex Warren | 14.33× | Music & Radio |
| Tate McRae | 12.29× | Music & Radio |
| Lana Del Rey | 13.92× | Music & Radio |
| james arthur | 34.05× | Music & Radio |
| George Michael | 9.26× | Music & Radio |
| Kesha | 18.75× | Music & Radio |
| Game of Thrones | 3.41× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.22 |
| Urban Lifestyle | OPEN | 1.47 |
| Price Sensitivity | PREMIUM | 1.45 |
| Individualism | JOY | 1.37 |
| Mindfulness | BALANCE | 1.35 |
| Creativity | OPEN | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 43.3% |
| United Kingdom | 5.7% |
| Brazil | 4.9% |
See Halsey audiences in other countries
More Rock audiences in Germany
- Udo Lindenberg (3,120,690)
- Bruce Springsteen (2,945,157)
- Freddie Mercury (2,932,656)
- Tom Kaulitz (2,246,941)
- Ozzy Osbourne (2,210,174)
Frequently asked questions
How many fans does Halsey have in Germany?
Halsey has an estimated audience of 378,787 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Halsey fans?
65.5% of Halsey fans are female, 34.5% are male, with an average age of 29.8 years.
Which brands do Halsey fans like most?
Halsey fans show strongest brand affinity for Sabrina Carpenter (20.02×), Madison Beer (25.1×), and Dua Lipa (16.55×) over the country average.
Where do Halsey fans live in Germany?
Halsey fans in Germany are most concentrated in Nordrhein-Westfalen (reach 92,672), Bayern (reach 68,550), and Baden-Württemberg (reach 52,246). These three regions account for the largest share of the active audience.
What other brands do Halsey fans also like?
Beyond Halsey itself, the audience over-indexes on Madison Beer (25.1×), Dua Lipa (16.55×), Harry Potter (3.6×), and Hailee Steinfeld (21.91×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Halsey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.