Rascasse Audience Intelligence

Halsey Audience in Germany

A data profile of the people who buy, follow and care about Halsey in Germany — modelled from more than twelve digital signal sources. Halsey has an estimated audience of 400,019 people in Germany.

#85among Rock in Germany#2817among Person in Germany#1675in Music & Radio

The average Halsey fan in Germany is 29.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Sabrina Carpenter, Madison Beer, Dua Lipa, with strongest over-indexing on Sabrina Carpenter (20.02× the country average).

Demographically, the Halsey audience skews more female with an average age of 29.8, and over-indexes on personality traits such as Early Adopter Mentality, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Halsey fan in Germany is more female, around 29.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Sabrina Carpenter.

Category: Music & Radio · Type: Person · Subtype: Rock

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Halsey profile in Germany.

Audience size
400K
in Germany
Gender
65.5%♀
34.5% male
Age
29.8
average years
Country rank
#14013
Person in Germany
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Halsey fans

65.5% are female, 34.5% are male, average age 29.8.

Fig. 02

Gender split

65.5%
Female
34.5%
Male
Demographic split for Halsey audience in Germany
MetricValue
Female65.5%
Male34.5%
Average age29.8
Estimated audience size400,019
Fig. 03

Age distribution

Ø 29.8
average years
Age distribution of the Halsey audience in Germany
Age bracketShare%
16-1954%
20-2912%
30-3912%
40-4916%
50+6%
Fig. 04

Worldwide distribution

4.7%

of the worldwide Halsey audience comes from Germany.

Worldwide audience distribution share by country for Halsey
CountryShare
United States40.9%
United Kingdom6.0%
Brazil5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Halsey audience in Germany is strongest.

Fig. 05

Top regions by affinity

Halsey fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.29×
02Hessen~40K1.24×
03Hamburg~10K1.19×
04Nordrhein-Westfalen~90K1.11×
05Bremen~4K1.09×
06Bayern~70K1.08×
07Rheinland-Pfalz~20K1.01×
08Baden-Württemberg~50K1.00×
09Niedersachsen~40K0.97×
10Schleswig-Holstein~10K0.93×
11Sachsen~20K0.91×
12Saarland~4K0.91×
13Brandenburg~10K0.85×
14Thüringen~8K0.84×
15Sachsen-Anhalt~8K0.81×
16Mecklenburg-Vorpommern~6K0.80×
Fig. 06

Affinity by region

Affinity by region — Halsey, Germany
0.80×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Halsey audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Halsey audience
#·InterestCategoryAffinity×
01james arthurMusic & Radio34.05×
02Louis TomlinsonMusic & Radio31.73×
03Madison BeerMusic & Radio25.10×
04SiaMusic & Radio24.69×
05Hailee SteinfeldMovies & TV21.91×
06Sabrina CarpenterMusic & Radio20.02×
07Benson BooneMusic & Radio18.75×
08KeshaMusic & Radio18.75×
09Lindsay LohanMovies & TV17.74×
10Zara LarssonMusic & Radio17.33×
11Dua LipaMusic & Radio16.55×
12Lewis CapaldiMusic & Radio14.61×
13Alex WarrenMusic & Radio14.33×
14Lana Del ReyMusic & Radio13.92×
15Tate McRaeMusic & Radio12.29×
16Billie EilishMusic & Radio10.20×
17George MichaelMusic & Radio9.26×
18MadonnaMusic & Radio7.39×
19Michael JacksonMusic & Radio4.30×
20Harry PotterMovies & TV3.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Halsey audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Halsey audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.70×
Design AffinityPREMIUM1.34×
ExtroversionTHRILL1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Halsey audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.21×
PatriotismCONSERVATISM0.28×
CreativityOPEN0.49×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Halsey have in Germany?

Halsey has an estimated audience of 400,019 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Halsey fans?

65.5% of Halsey fans are female, 34.5% are male, with an average age of 29.8 years.

03

Which brands do Halsey fans like most?

Halsey fans show strongest brand affinity for Sabrina Carpenter (20.02×), Madison Beer (25.1×), and Dua Lipa (16.55×) over the country average.

04

Where do Halsey fans live in Germany?

Halsey fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~70K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Halsey fans also like?

Beyond Halsey itself, the audience over-indexes on Madison Beer (25.1×), Dua Lipa (16.55×), Zara Larsson (17.33×), and Sia (24.69×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Rock audiences in Germany

See Halsey audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Halsey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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