Rascasse Audience Intelligence

Google Chrome Target Market in United States

A data profile of the people who buy, follow and care about Google Chrome in United States — modelled from more than twelve digital signal sources. Google Chrome has an estimated audience of 5,253,801 people in United States.

#1among Browser in United States#653among Brand in United States#87in Internet & Social Media

The average Google Chrome fan in United States is 41.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Electronic musical instrument, Survivor (band), Digital single-lens reflex camera, with strongest over-indexing on Electronic musical instrument (6.18× the country average).

Demographically, the Google Chrome audience skews more male with an average age of 41.0, and over-indexes on personality traits such as Mindfulness, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Google Chrome fan in United States is more male, around 41.0 years old, with strong Mindfulness tendencies and a notable affinity for Electronic musical instrument.

Category: Internet & Social Media · Type: Brand · Subtype: Browser

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Google Chrome profile in United States.

Audience size
5.3M
in United States
Gender
43.9%♀
56.1% male
Age
41.0
average years
Country rank
#6382
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Google Chrome

43.9% are female, 56.1% are male, average age 41.0.

Fig. 02

Gender split

43.9%
Female
56.1%
Male
Demographic split for Google Chrome audience in United States
MetricValue
Female43.9%
Male56.1%
Average age41.0
Estimated audience size5,253,801
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Google Chrome audience in United States
Age bracketShare%
16-1918%
20-2917%
30-3918%
40-4919%
50+28%
Fig. 04

Worldwide distribution

11.3%

of the worldwide Google Chrome audience comes from United States.

Worldwide audience distribution share by country for Google Chrome
CountryShare
United States11.3%
Japan9.6%
Brazil7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Google Chrome audience in United States is strongest.

Fig. 05

Top regions by affinity

Google Chrome customers by region in United States
#RegionReachAffinity×
01Louisiana~80K1.27×
02Florida~400K1.23×
03Georgia~200K1.21×
04Mississippi~50K1.21×
05Oklahoma~70K1.20×
06Alabama~90K1.19×
07South Carolina~90K1.17×
08West Virginia~30K1.14×
09Arkansas~50K1.13×
10Texas~500K1.09×
11California~600K1.08×
12Connecticut~60K1.08×
13Hawaii~20K1.08×
14New York~300K1.07×
15Nevada~50K1.07×
16Virginia~100K1.06×
17Kentucky~70K1.06×
18Kansas~40K1.06×
19North Carolina~200K1.05×
20New Jersey~100K1.05×
21Tennessee~100K1.04×
22Oregon~60K1.02×
23Michigan~100K1.01×
24Arizona~100K1.01×
25Massachusetts~100K1.01×
26Missouri~80K1.00×
27Utah~50K1.00×
28Wisconsin~80K0.99×
29Idaho~30K0.98×
30Pennsylvania~200K0.97×
31Indiana~90K0.97×
32Maryland~90K0.97×
33Illinois~200K0.96×
34New Hampshire~20K0.96×
35Ohio~200K0.95×
36New Mexico~20K0.95×
37Washington~100K0.94×
38Colorado~70K0.91×
39Iowa~40K0.91×
40Nebraska~20K0.91×
41North Dakota~9K0.90×
42Minnesota~70K0.89×
43Maine~20K0.89×
44Montana~10K0.85×
45Delaware~10K0.84×
46Alaska~9K0.83×
47Rhode Island~10K0.82×
48South Dakota~10K0.81×
49Washington, District of Columbia~10K0.79×
50Vermont~7K0.78×
Fig. 06

Affinity by region

Affinity by region — Google Chrome, United States
0.78×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Google Chrome audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Google Chrome audience
#·InterestCategoryAffinity×
01Shazam (service)Music & Radio10.45×
02Survivor (band)Music & Radio10.11×
03G&L Musical InstrumentsMusic & Radio8.63×
04Digital single-lens reflex cameraTechnology & Electronics7.40×
05Minimal musicMusic & Radio7.01×
06Electronic musical instrumentMusic & Radio6.18×
07Music downloadTechnology & Electronics5.11×
08Wicked (musical)Music & Radio4.92×
09PianistMusic & Radio4.46×
10CelloMusic & Radio4.42×
11Music schoolMusic & Radio4.06×
12Guitar amplifierMusic & Radio3.78×
13ViolinMusic & Radio3.75×
14Music educationMusic & Radio3.72×
15TwitchGames2.93×
16Electric guitarMusic & Radio2.55×
17Harry PotterMovies & TV2.43×
18NBASports1.60×
19SupermanMovies & TV1.56×
20SpotifyInternet & Social Media1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Google Chrome audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Google Chrome audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.18×
Career OrientationPOWER1.11×
Early Adopter MentalityPOWER1.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Google Chrome audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.47×
Community OrientationOPEN0.66×
IndividualismJOY0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Google Chrome's target market in United States?

Google Chrome's target market in United States covers an estimated 5,253,801 people, concentrated in California and Texas.

02

What is the gender split and age of Google Chrome customers?

43.9% of the Google Chrome audience are female, 56.1% are male, with an average age of 41.0 years.

03

Which brands do Google Chrome fans like most?

Google Chrome fans show strongest brand affinity for Electronic musical instrument (6.18×), Survivor (band) (10.11×), and Digital single-lens reflex camera (7.4×) over the country average.

04

Where do Google Chrome fans live in United States?

Google Chrome fans in United States are most concentrated in California (reach ~600K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Google Chrome fans also like?

Beyond Google Chrome itself, the audience over-indexes on Survivor (band) (10.11×), Digital single-lens reflex camera (7.4×), Harry Potter (2.43×), and G&L Musical Instruments (8.63×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Browser audiences in United States

See Google Chrome audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Google Chrome. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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