Google Chrome Audience in United States

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Google Chrome has an estimated audience of 5,152,335 people in United States. 43.9% are female, 56.1% are male, average age 41.0. Top regions: California, Texas, Florida. Top brand affinities: Electronic musical instrument, Harry Potter, Survivor (band), Digital single-lens reflex camera, G&L Musical Instruments.

The average Google Chrome fan in United States is 41.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Electronic musical instrument, Harry Potter, Survivor (band), with strongest over-indexing on Electronic musical instrument (6.18× the country average). Demographically, the Google Chrome audience skews more male with an average age of 41.0, and over-indexes on personality traits such as Convenience Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Brand · Subtype: Browser

Demographics of Google Chrome fans

Demographic split for Google Chrome audience in United States
MetricValue
Female43.9%
Male56.1%
Average age41.0
Estimated audience size5,152,335

Audience persona

The typical Google Chrome fan in United States is more male, around 41.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Electronic musical instrument.

Top regions in United States

Top regions ranked by reach for Google Chrome in United States
RegionReachAffinity
California636,8411.12×
Texas521,4421.18×
Florida448,0081.28×
New York314,9761.09×
Georgia196,8781.24×
Pennsylvania175,1821.01×
Illinois174,8481.02×
North Carolina164,4771.06×
Ohio156,3830.99×
New Jersey143,3121.09×
Michigan142,8751.06×
Virginia139,8711.11×
Arizona109,8561.04×
Massachusetts107,8531.06×
Tennessee105,1431.02×
Washington101,8770.99×
Indiana91,8010.98×
South Carolina89,8031.16×
Maryland85,4400.96×
Missouri84,7381.02×
Alabama84,6141.18×
Louisiana80,7161.21×
Colorado76,3750.94×
Wisconsin76,2880.98×
Kentucky68,8501.07×
Oklahoma68,8451.2×
Minnesota64,6350.88×
Oregon62,2021.05×
Connecticut55,4301.07×
Nevada54,8761.1×
Mississippi49,5791.17×
Utah44,7110.97×
Arkansas44,6531.05×
Kansas43,8021.08×
Iowa40,2220.95×
West Virginia25,6871.07×
Nebraska23,4580.91×
Idaho23,1340.9×
Hawaii22,9711.04×
New Mexico22,4860.87×
New Hampshire18,7810.93×
Maine17,0020.92×
Washington, District of Columbia12,7070.82×
Rhode Island12,4650.76×
Montana11,7870.82×
Delaware11,4140.8×
South Dakota9,0890.76×
North Dakota8,8500.84×
Alaska8,5350.77×
Vermont6,5610.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Google Chrome audience
BrandAffinityCategory
Electronic musical instrument6.18×Music & Radio
Harry Potter2.43×Movies & TV
Survivor (band)10.11×Music & Radio
Digital single-lens reflex camera7.4×Technology & Electronics
G&L Musical Instruments8.63×Music & Radio
Superman1.56×Movies & TV
Music school4.06×Music & Radio
Shazam (service)10.45×Music & Radio
Violin3.75×Music & Radio
Pianist4.46×Music & Radio
Minimal music7.01×Music & Radio
Music download5.11×Technology & Electronics
Twitch2.93×Games
Music education3.72×Music & Radio
Wicked (musical)4.92×Music & Radio
NBA1.6×Sports
Electric guitar2.55×Music & Radio
Guitar amplifier3.78×Music & Radio
Cello4.42×Music & Radio
Spotify1.56×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Google Chrome audience
TraitClusterScore
Convenience OrientationPREMIUM4.19
PatriotismCONSERVATISM1.99
Need for SecurityCONSERVATISM1.85
LGBTQ+ IdentityOPEN1.58
Career OrientationPOWER1.51
Early Adopter MentalityPOWER1.44

Worldwide distribution

Worldwide audience distribution share by country for Google Chrome
CountryShare
United States11.2%
Japan9.5%
Brazil7.6%

See Google Chrome audiences in other countries

More Browser audiences in United States

Frequently asked questions

How many fans does Google Chrome have in United States?

Google Chrome has an estimated audience of 5,152,335 people in United States, concentrated in California and Texas.

What is the gender split and age of Google Chrome fans?

43.9% of Google Chrome fans are female, 56.1% are male, with an average age of 41.0 years.

Which brands do Google Chrome fans like most?

Google Chrome fans show strongest brand affinity for Electronic musical instrument (6.18×), Harry Potter (2.43×), and Survivor (band) (10.11×) over the country average.

Where do Google Chrome fans live in United States?

Google Chrome fans in United States are most concentrated in California (reach 636,841), Texas (reach 521,442), and Florida (reach 448,008). These three regions account for the largest share of the active audience.

What other brands do Google Chrome fans also like?

Beyond Google Chrome itself, the audience over-indexes on Harry Potter (2.43×), Survivor (band) (10.11×), Digital single-lens reflex camera (7.4×), and G&L Musical Instruments (8.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Google Chrome. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.