Mozilla Audience in United States

Mozilla logo

Mozilla has an estimated audience of 498,188 people in United States. 40.9% are female, 59.1% are male, average age 43.3. Top regions: California, Texas, Florida. Top brand affinities: DuckDuckGo, Dailymotion, Firefox, MacRumors, Au (mobile phone company).

The average Mozilla fan in United States is 43.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include DuckDuckGo, Dailymotion, Firefox, with strongest over-indexing on DuckDuckGo (38.99× the country average). Demographically, the Mozilla audience skews more male with an average age of 43.3, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Brand · Subtype: Browser

Demographics of Mozilla fans

Demographic split for Mozilla audience in United States
MetricValue
Female40.9%
Male59.1%
Average age43.3
Estimated audience size498,188

Audience persona

The typical Mozilla fan in United States is more male, around 43.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for DuckDuckGo.

Top regions in United States

Top regions ranked by reach for Mozilla in United States
RegionReachAffinity
California126,4352.31×
Texas56,5231.32×
Florida38,6121.14×
New York37,2651.34×
Virginia18,4471.52×
Illinois17,7641.07×
Pennsylvania16,3540.97×
Georgia15,6421.02×
Washington14,9411.5×
Ohio14,6930.96×
North Carolina14,4980.97×
New Jersey13,9831.1×
Massachusetts12,2001.24×
Michigan11,2220.86×
Arizona10,0550.99×
Colorado8,9071.13×
Tennessee8,7840.88×
Oregon8,6381.51×
Oklahoma8,5691.55×
Maryland8,4590.99×
Indiana7,5570.83×
Missouri7,2030.9×
Minnesota6,4150.9×
South Carolina6,3520.85×
Wisconsin5,5970.75×
Alabama5,2320.75×
Connecticut5,1881.04×
Louisiana5,0420.78×
Kentucky4,9640.79×
Nevada4,5750.95×
Utah4,4170.99×
Kansas3,7430.95×
Arkansas3,4650.84×
Iowa3,3590.82×
New Hampshire2,5771.31×
Mississippi2,4880.61×
Washington, District of Columbia2,4661.65×
New Mexico2,4060.96×
Idaho1,9140.77×
Hawaii1,8610.87×
Nebraska1,8220.73×
Maine1,5010.84×
West Virginia1,4800.64×
Rhode Island1,4130.89×
Delaware1,1340.82×
Montana1,0950.79×
Alaska8860.83×
Vermont8110.93×
North Dakota6500.63×
South Dakota6200.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mozilla audience
BrandAffinityCategory
DuckDuckGo38.99×Internet & Social Media
Dailymotion28.54×Movies & TV
Firefox22.22×Internet & Social Media
MacRumors25.55×Technology & Electronics
Au (mobile phone company)18.53×Technology & Electronics
UNiDAYS41.83×Business & Career
101 Dalmatians (1996 film)24.55×Movies & TV
Open-source software13.92×Technology & Electronics
Aetna10.78×Business & Career
GoAnimate62.89×Technology & Electronics
Sales presentation34.67×Business & Career
PR News56.66×Business & Career
Riddick (film)36.78×Movies & TV
Diane Keaton4.08×Movies & TV
Sanjay Dutt33.17×Movies & TV
Tua23.87×Music & Radio
A Million Ways to Die in the West25.5×Movies & TV
techPowerUp!35.37×Technology & Electronics
Wistia35.5×Technology & Electronics
The UPS Store2.68×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mozilla audience
TraitClusterScore
LGBTQ+ IdentityOPEN4.1
Early Adopter MentalityPOWER2.38
Need for SecurityCONSERVATISM1.87
Convenience OrientationPREMIUM1.84
Urban LifestyleOPEN1.48
IndulgenceJOY1.48

Worldwide distribution

Worldwide audience distribution share by country for Mozilla
CountryShare
United States12.8%
Brazil7.6%
China4.9%

See Mozilla audiences in other countries

More Browser audiences in United States

Frequently asked questions

How many fans does Mozilla have in United States?

Mozilla has an estimated audience of 498,188 people in United States, concentrated in California and Texas.

What is the gender split and age of Mozilla fans?

40.9% of Mozilla fans are female, 59.1% are male, with an average age of 43.3 years.

Which brands do Mozilla fans like most?

Mozilla fans show strongest brand affinity for DuckDuckGo (38.99×), Dailymotion (28.54×), and Firefox (22.22×) over the country average.

Where do Mozilla fans live in United States?

Mozilla fans in United States are most concentrated in California (reach 126,435), Texas (reach 56,523), and Florida (reach 38,612). These three regions account for the largest share of the active audience.

What other brands do Mozilla fans also like?

Beyond Mozilla itself, the audience over-indexes on Dailymotion (28.54×), Firefox (22.22×), MacRumors (25.55×), and Au (mobile phone company) (18.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mozilla. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.