Rascasse Audience Intelligence

Mozilla Target Market in United States

A data profile of the people who buy, follow and care about Mozilla in United States — modelled from more than twelve digital signal sources. Mozilla has an estimated audience of 511,642 people in United States.

#4among Browser in United States#3719among Brand in United States#368in Internet & Social Media

The average Mozilla fan in United States is 43.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include DuckDuckGo, Dailymotion, Firefox, with strongest over-indexing on DuckDuckGo (38.99× the country average).

Demographically, the Mozilla audience skews more male with an average age of 43.3, and over-indexes on personality traits such as Need for Security, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mozilla fan in United States is more male, around 43.3 years old, with strong Need for Security tendencies and a notable affinity for DuckDuckGo.

Category: Internet & Social Media · Type: Brand · Subtype: Browser

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mozilla profile in United States.

Audience size
512K
in United States
Gender
40.9%♀
59.1% male
Age
43.3
average years
Country rank
#36172
Brand in United States
Fig. 01

Search interest · 12-month trend

+29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Mozilla

40.9% are female, 59.1% are male, average age 43.3.

Fig. 02

Gender split

40.9%
Female
59.1%
Male
Demographic split for Mozilla audience in United States
MetricValue
Female40.9%
Male59.1%
Average age43.3
Estimated audience size511,642
Fig. 03

Age distribution

Ø 43.3
average years
Age distribution of the Mozilla audience in United States
Age bracketShare%
16-1919%
20-2912%
30-3913%
40-4919%
50+37%
Fig. 04

Worldwide distribution

13.0%

of the worldwide Mozilla audience comes from United States.

Worldwide audience distribution share by country for Mozilla
CountryShare
United States13.0%
Brazil7.7%
China4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mozilla audience in United States is strongest.

Fig. 05

Top regions by affinity

Mozilla customers by region in United States
#RegionReachAffinity×
01California~100K2.15×
02Washington, District of Columbia~2K1.53×
03Wyoming~1K1.48×
04Kansas~6K1.45×
05Oklahoma~8K1.43×
06New York~40K1.36×
07Virginia~20K1.31×
08Washington~10K1.30×
09Oregon~7K1.26×
10Florida~40K1.16×
11Texas~50K1.13×
12Massachusetts~10K1.13×
13Colorado~9K1.12×
14New Hampshire~2K1.12×
15New Jersey~10K1.07×
16Georgia~20K1.06×
17Illinois~20K1.05×
18Connecticut~5K1.02×
19Nevada~5K0.98×
20Maryland~8K0.97×
21Ohio~10K0.95×
22New Mexico~2K0.94×
23Alaska~1K0.94×
24Pennsylvania~20K0.93×
25Arizona~9K0.93×
26Tennessee~9K0.93×
27Rhode Island~1K0.93×
28Delaware~1K0.92×
29North Carolina~10K0.91×
30Utah~4K0.91×
31Louisiana~6K0.90×
32Mississippi~4K0.90×
33Kentucky~6K0.89×
34Missouri~7K0.88×
35South Carolina~7K0.88×
36Idaho~2K0.88×
37Montana~1K0.88×
38Hawaii~2K0.87×
39Maine~2K0.87×
40Minnesota~6K0.86×
41Arkansas~4K0.85×
42Indiana~8K0.84×
43Alabama~6K0.84×
44North Dakota<1K0.84×
45Michigan~10K0.83×
46Iowa~3K0.83×
47West Virginia~2K0.83×
48South Dakota<1K0.82×
49Nebraska~2K0.78×
50Wisconsin~6K0.75×
Fig. 06

Affinity by region

Affinity by region — Mozilla, United States
0.75×1.00×2.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mozilla audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mozilla audience
#·InterestCategoryAffinity×
01GoAnimateTechnology & Electronics62.89×
02PR NewsBusiness & Career56.66×
03UNiDAYSBusiness & Career41.83×
04DuckDuckGoInternet & Social Media38.99×
05The Chase (UK game show)Movies & TV36.96×
06Riddick (film)Movies & TV36.78×
07techPowerUp!Technology & Electronics35.37×
08Sales presentationBusiness & Career34.67×
09Sanjay DuttMovies & TV33.17×
10DailymotionMovies & TV28.54×
11MacRumorsTechnology & Electronics25.55×
12A Million Ways to Die in the WestMovies & TV25.50×
13101 Dalmatians (1996 film)Movies & TV24.55×
14TuaMusic & Radio23.87×
15FirefoxInternet & Social Media22.22×
16Au (mobile phone company)Technology & Electronics18.53×
17San Bernardino Valley CollegeBusiness & Career15.56×
18Open-source softwareTechnology & Electronics13.92×
19AetnaBusiness & Career10.78×
20Diane KeatonMovies & TV4.08×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mozilla audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mozilla audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.56×
Design AffinityPREMIUM1.52×
Early Adopter MentalityPOWER1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mozilla audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.87×
CreativityOPEN0.89×
Social Media UsageJOY0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Mozilla's target market in United States?

Mozilla's target market in United States covers an estimated 511,642 people, concentrated in California and Texas.

02

What is the gender split and age of Mozilla customers?

40.9% of the Mozilla audience are female, 59.1% are male, with an average age of 43.3 years.

03

Which brands do Mozilla fans like most?

Mozilla fans show strongest brand affinity for DuckDuckGo (38.99×), Dailymotion (28.54×), and Firefox (22.22×) over the country average.

04

Where do Mozilla fans live in United States?

Mozilla fans in United States are most concentrated in California (reach ~100K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Mozilla fans also like?

Beyond Mozilla itself, the audience over-indexes on Dailymotion (28.54×), Firefox (22.22×), MacRumors (25.55×), and Au (mobile phone company) (18.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Browser audiences in United States

See Mozilla audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mozilla. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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