techPowerUp! Audience in United States

techPowerUp! has an estimated audience of 285,569 people in United States. 58.7% are female, 41.3% are male, average age 38.0. Top regions: California, Texas, Florida. Top brand affinities: DuckDuckGo, SteelSeries, DocuSign, Mozilla, Radeon.

The average techPowerUp! fan in United States is 38.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include DuckDuckGo, SteelSeries, DocuSign, with strongest over-indexing on DuckDuckGo (30.71× the country average). Demographically, the techPowerUp! audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Website / Newspaper / Magazine

Demographics of techPowerUp! fans

Demographic split for techPowerUp! audience in United States
MetricValue
Female58.7%
Male41.3%
Average age38.0
Estimated audience size285,569

Audience persona

The typical techPowerUp! fan in United States is more female, around 38.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for DuckDuckGo.

Top regions in United States

Top regions ranked by reach for techPowerUp! in United States
RegionReachAffinity
California46,3731.48×
Texas24,0090.98×
Florida21,3711.11×
New York15,3640.96×
Ohio9,9581.13×
Illinois9,8781.04×
Pennsylvania9,1160.95×
Michigan9,0031.21×
Massachusetts8,2151.46×
Washington8,1791.43×
North Carolina7,5670.88×
Virginia7,3951.06×
Georgia7,0840.81×
Connecticut6,8892.41×
New Jersey6,6200.91×
Oregon6,0811.86×
Maryland5,1621.05×
Indiana4,9010.94×
Minnesota4,7791.17×
Colorado4,7351.05×
Oklahoma4,5621.44×
Wisconsin4,2260.98×
Missouri4,1090.89×
Tennessee4,0080.7×
Arizona3,9080.67×
Kentucky3,8751.08×
Utah3,6671.43×
South Carolina2,7970.65×
Alabama2,6590.67×
Iowa2,2740.97×
Louisiana2,2170.6×
Arkansas2,0450.87×
Maine1,8891.85×
Nevada1,8050.65×
Nebraska1,7411.22×
Kansas1,6090.71×
Idaho1,3340.93×
West Virginia1,2670.95×
Mississippi1,1270.48×
New Hampshire1,0440.93×
New Mexico9370.65×
Hawaii8560.7×
Rhode Island7240.8×
South Dakota6971.06×
Montana5850.74×
Vermont5731.14×
Washington, District of Columbia5400.63×
Delaware5360.68×
North Dakota4800.82×
Alaska4350.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for techPowerUp! audience
BrandAffinityCategory
DuckDuckGo30.71×Internet & Social Media
SteelSeries49.31×Games
DocuSign19.94×Technology & Electronics
Mozilla68.67×Internet & Social Media
Radeon42.15×Technology & Electronics
Solid-state drive20.16×Technology & Electronics
Kia Sportage19.85×Cars & Mobility
Paperless Post20×Shopping
Alienware17.24×Technology & Electronics
Internet of Things16.65×Business & Career
Nvidia8.92×Technology & Electronics
Pokémon3.98×Games
Action role-playing game5.72×Games
GeForce13.52×Technology & Electronics
Massively multiplayer online games5.18×Games
Mobile game2.88×Games
The Verge7.33×Technology & Electronics
Thrustmaster40.56×Games
Computer data storage6.38×Technology & Electronics
Bachelor of Business Administration21.39×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by techPowerUp! audience
TraitClusterScore
Early Adopter MentalityPOWER2.63
LGBTQ+ IdentityOPEN2.02
Need for SecurityCONSERVATISM1.96
Luxury OrientationPREMIUM1.82
PatriotismCONSERVATISM1.68
SustainabilityBALANCE1.54

Worldwide distribution

Worldwide audience distribution share by country for techPowerUp!
CountryShare
United States14.7%
Brazil11.9%
China9.2%

See techPowerUp! audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does techPowerUp! have in United States?

techPowerUp! has an estimated audience of 285,569 people in United States, concentrated in California and Texas.

What is the gender split and age of techPowerUp! fans?

58.7% of techPowerUp! fans are female, 41.3% are male, with an average age of 38.0 years.

Which brands do techPowerUp! fans like most?

techPowerUp! fans show strongest brand affinity for DuckDuckGo (30.71×), SteelSeries (49.31×), and DocuSign (19.94×) over the country average.

Where do techPowerUp! fans live in United States?

techPowerUp! fans in United States are most concentrated in California (reach 46,373), Texas (reach 24,009), and Florida (reach 21,371). These three regions account for the largest share of the active audience.

What other brands do techPowerUp! fans also like?

Beyond techPowerUp! itself, the audience over-indexes on SteelSeries (49.31×), DocuSign (19.94×), Mozilla (68.67×), and Radeon (42.15×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for techPowerUp!. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.