Rascasse Audience Intelligence

techPowerUp! Audience in United States

A data profile of the people who buy, follow and care about techPowerUp! in United States — modelled from more than twelve digital signal sources. techPowerUp! has an estimated audience of 281,343 people in United States.

#1671among Website / Newspaper / Magazine in United States#1259in Technology & Electronics

The average techPowerUp! fan in United States is 38.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include DuckDuckGo, DocuSign, Solid-state drive, with strongest over-indexing on DuckDuckGo (52.43× the country average).

Demographically, the techPowerUp! audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical techPowerUp! fan in United States is more female, around 38.0 years old, with strong Need for Security tendencies and a notable affinity for DuckDuckGo.

Category: Technology & Electronics · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the techPowerUp! profile in United States.

Audience size
281K
in United States
Gender
58.7%♀
41.3% male
Age
38.0
average years
Country rank
#49941
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of techPowerUp!

58.7% are female, 41.3% are male, average age 38.0.

Fig. 02

Gender split

58.7%
Female
41.3%
Male
Demographic split for techPowerUp! audience in United States
MetricValue
Female58.7%
Male41.3%
Average age38.0
Estimated audience size281,343
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the techPowerUp! audience in United States
Age bracketShare%
16-1932%
20-2912%
30-3913%
40-4922%
50+21%
Fig. 04

Worldwide distribution

14.4%

of the worldwide techPowerUp! audience comes from United States.

Worldwide audience distribution share by country for techPowerUp!
CountryShare
United States14.4%
Brazil12.0%
China9.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the techPowerUp! audience in United States is strongest.

Fig. 05

Top regions by affinity

techPowerUp! fans by region: top regions in United States
#RegionReachAffinity×
01Connecticut~5K1.91×
02Oregon~5K1.58×
03Utah~4K1.51×
04California~50K1.50×
05Massachusetts~8K1.50×
06Maine~1K1.41×
07Washington~8K1.33×
08Nebraska~2K1.31×
09Oklahoma~4K1.30×
10Vermont<1K1.25×
11Michigan~9K1.14×
12Rhode Island~1K1.12×
13Ohio~10K1.10×
14Florida~20K1.06×
15Minnesota~4K1.05×
16Maryland~5K1.04×
17Wisconsin~4K1.04×
18Illinois~10K1.03×
19South Dakota<1K1.02×
20New York~20K1.01×
21Virginia~7K1.01×
22West Virginia~1K1.01×
23Kentucky~4K0.98×
24Idaho~1K0.98×
25Colorado~4K0.97×
26Iowa~2K0.96×
27Alaska<1K0.96×
28Texas~20K0.95×
29Pennsylvania~9K0.95×
30New Jersey~7K0.94×
31New Hampshire~1K0.94×
32North Dakota<1K0.94×
33Indiana~5K0.93×
34Arizona~5K0.92×
35Missouri~4K0.92×
36North Carolina~8K0.91×
37Montana<1K0.90×
38Arkansas~2K0.89×
39Delaware<1K0.87×
40Hawaii~1K0.86×
41Georgia~7K0.84×
42Kansas~2K0.84×
43Nevada~2K0.82×
44New Mexico~1K0.82×
45Washington, District of Columbia<1K0.82×
46Alabama~3K0.78×
47South Carolina~3K0.77×
48Mississippi~2K0.77×
49Tennessee~4K0.75×
50Louisiana~3K0.75×
Fig. 06

Affinity by region

Affinity by region — techPowerUp!, United States
0.75×1.00×1.91×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the techPowerUp! audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for techPowerUp! audience
#·InterestCategoryAffinity×
01DuckDuckGoInternet & Social Media52.43×
02MozillaInternet & Social Media35.37×
03DocuSignTechnology & Electronics31.14×
04Internet of ThingsBusiness & Career22.54×
05Solid-state driveTechnology & Electronics22.37×
06UniFiTechnology & Electronics20.00×
07Paperless PostShopping17.76×
08AsurionBusiness & Career13.72×
09The VergeTechnology & Electronics8.53×
10Assassin's CreedGames7.84×
11NvidiaTechnology & Electronics6.25×
12Information securityBusiness & Career5.56×
13Computer securityBusiness & Career5.54×
14Sustainable energyHome & Garden5.45×
15CoinbaseBusiness & Career5.14×
16Massively multiplayer online gamesGames4.75×
17Renewable energyBusiness & Career4.45×
18InnovationBusiness & Career3.35×
19FedExBusiness & Career3.19×
20PokémonGames3.18×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the techPowerUp! audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by techPowerUp! audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.39×
PatriotismCONSERVATISM2.04×
Convenience OrientationPREMIUM2.02×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by techPowerUp! audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.77×
Healthy LifestyleBALANCE0.82×
ExtroversionTHRILL0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does techPowerUp! have in United States?

techPowerUp! has an estimated audience of 281,343 people in United States, concentrated in California and Texas.

02

What is the gender split and age of techPowerUp! fans?

58.7% of techPowerUp! fans are female, 41.3% are male, with an average age of 38.0 years.

03

Which brands do techPowerUp! fans like most?

techPowerUp! fans show strongest brand affinity for DuckDuckGo (52.43×), DocuSign (31.14×), and Solid-state drive (22.37×) over the country average.

04

Where do techPowerUp! fans live in United States?

techPowerUp! fans in United States are most concentrated in California (reach ~50K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do techPowerUp! fans also like?

Beyond techPowerUp! itself, the audience over-indexes on DocuSign (31.14×), Solid-state drive (22.37×), Internet of Things (22.54×), and Mozilla (35.37×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See techPowerUp! audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for techPowerUp!. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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