Rascasse Audience Intelligence

Internet Explorer Target Market in United States

A data profile of the people who buy, follow and care about Internet Explorer in United States — modelled from more than twelve digital signal sources. Internet Explorer has an estimated audience of 424,065 people in United States.

#5among Browser in United States#4167among Brand in United States#396in Internet & Social Media

The average Internet Explorer fan in United States is 30.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Chick Corea, Mexican Grand Prix, Christopher Walken, with strongest over-indexing on Chick Corea (193.1× the country average).

Demographically, the Internet Explorer audience skews balanced with an average age of 30.8, and over-indexes on personality traits such as Convenience Orientation, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Internet Explorer fan in United States is balanced, around 30.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Chick Corea.

Category: Internet & Social Media · Type: Brand · Subtype: Browser

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Internet Explorer profile in United States.

Audience size
424K
in United States
Gender
47.5%♀
52.5% male
Age
30.8
average years
Country rank
#40274
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Internet Explorer

47.5% are female, 52.5% are male, average age 30.8.

Fig. 02

Gender split

47.5%
Female
52.5%
Male
Demographic split for Internet Explorer audience in United States
MetricValue
Female47.5%
Male52.5%
Average age30.8
Estimated audience size424,065
Fig. 03

Age distribution

Ø 30.8
average years
Age distribution of the Internet Explorer audience in United States
Age bracketShare%
16-1950%
20-2917%
30-3912%
40-4911%
50+12%
Fig. 04

Worldwide distribution

19.4%

of the worldwide Internet Explorer audience comes from United States.

Worldwide audience distribution share by country for Internet Explorer
CountryShare
United States19.4%
Brazil8.9%
Japan8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Internet Explorer audience in United States is strongest.

Fig. 05

Top regions by affinity

Internet Explorer customers by region in United States
#RegionReachAffinity×
01New Hampshire~3K1.59×
02Maryland~10K1.33×
03Louisiana~8K1.32×
04New Jersey~10K1.27×
05Massachusetts~10K1.22×
06Florida~40K1.18×
07New York~30K1.18×
08South Carolina~8K1.18×
09Pennsylvania~20K1.09×
10Hawaii~2K1.09×
11Georgia~10K1.08×
12Virginia~10K1.06×
13South Dakota~1K1.05×
14Texas~40K1.03×
15Iowa~4K1.03×
16Alaska<1K1.03×
17Oklahoma~5K1.02×
18Nevada~4K1.02×
19Arkansas~4K1.02×
20Tennessee~9K1.00×
21Missouri~7K1.00×
22Minnesota~6K1.00×
23Washington, District of Columbia~1K1.00×
24Connecticut~4K0.99×
25Nebraska~2K0.99×
26Colorado~7K0.98×
27Arizona~9K0.97×
28Washington~9K0.97×
29West Virginia~2K0.97×
30North Carolina~10K0.96×
31Alabama~6K0.96×
32Mississippi~3K0.95×
33Kentucky~5K0.94×
34Maine~1K0.94×
35Kansas~3K0.93×
36North Dakota<1K0.93×
37Michigan~10K0.92×
38Rhode Island~1K0.92×
39California~40K0.91×
40Utah~4K0.91×
41Idaho~2K0.91×
42Ohio~10K0.90×
43Indiana~7K0.89×
44Delaware~1K0.89×
45Illinois~10K0.88×
46Oregon~4K0.88×
47Vermont<1K0.88×
48New Mexico~2K0.87×
49Wisconsin~6K0.86×
50Montana<1K0.81×
Fig. 06

Affinity by region

Affinity by region — Internet Explorer, United States
0.81×1.00×1.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Internet Explorer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Internet Explorer audience
#·InterestCategoryAffinity×
01Chick CoreaMusic & Radio193.10×
02Mexican Grand PrixSports100.07×
03Payless Car RentalCars & Mobility34.30×
04Microsoft EdgeTechnology & Electronics25.03×
05Felicity JonesMovies & TV23.30×
06Christopher WalkenMovies & TV20.00×
07Patricia ArquetteMovies & TV20.00×
08Bob OdenkirkMovies & TV20.00×
09Connor McDavidSports20.00×
10XiaomiTechnology & Electronics15.41×
11Flight ClubMovies & TV15.06×
12The Capital GrilleFood & Beverages10.59×
13Christina ApplegateMovies & TV8.69×
14Gina CaranoMovies & TV7.73×
15KeychainTechnology & Electronics6.74×
16Sustainable energyHome & Garden6.08×
17Web serverTechnology & Electronics5.78×
18Renewable energyBusiness & Career5.21×
19FedExBusiness & Career3.72×
20Pizza HutFood & Beverages2.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Internet Explorer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Internet Explorer audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.06×
SustainabilityBALANCE1.95×
Family OrientationCONSERVATISM1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Internet Explorer audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.64×
Design AffinityPREMIUM0.71×
Healthy LifestyleBALANCE0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Internet Explorer's target market in United States?

Internet Explorer's target market in United States covers an estimated 424,065 people, concentrated in California and Texas.

02

What is the gender split and age of Internet Explorer customers?

47.5% of the Internet Explorer audience are female, 52.5% are male, with an average age of 30.8 years.

03

Which brands do Internet Explorer fans like most?

Internet Explorer fans show strongest brand affinity for Chick Corea (193.1×), Mexican Grand Prix (100.07×), and Christopher Walken (20×) over the country average.

04

Where do Internet Explorer fans live in United States?

Internet Explorer fans in United States are most concentrated in California (reach ~40K), Texas (reach ~40K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Internet Explorer fans also like?

Beyond Internet Explorer itself, the audience over-indexes on Mexican Grand Prix (100.07×), Christopher Walken (20×), Patricia Arquette (20×), and Bob Odenkirk (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Browser audiences in United States

See Internet Explorer audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Internet Explorer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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