Internet Explorer Audience in United States

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Internet Explorer has an estimated audience of 442,357 people in United States. 47.5% are female, 52.5% are male, average age 30.8. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Microsoft Edge.

The average Internet Explorer fan in United States is 30.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Internet Explorer audience skews balanced with an average age of 30.8, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Brand · Subtype: Browser

Demographics of Internet Explorer fans

Demographic split for Internet Explorer audience in United States
MetricValue
Female47.5%
Male52.5%
Average age30.8
Estimated audience size442,357

Audience persona

The typical Internet Explorer fan in United States is balanced, around 30.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Internet Explorer in United States
RegionReachAffinity
California46,4490.95×
Texas39,6341.04×
Florida35,8261.2×
New York30,4251.23×
Pennsylvania16,6191.12×
New Jersey14,7401.31×
Georgia14,7091.08×
Illinois13,6930.93×
North Carolina12,8160.96×
Ohio12,3990.91×
Virginia11,4701.06×
Michigan10,7090.93×
Massachusetts10,5371.21×
Arizona9,3891.04×
Washington9,1951.04×
Tennessee9,1591.03×
South Carolina8,8921.34×
Maryland8,6011.13×
Louisiana8,5231.49×
Indiana7,2460.9×
Colorado6,9320.99×
Missouri6,6360.93×
Wisconsin5,8200.87×
Alabama5,8180.94×
Minnesota5,3340.84×
Kentucky5,1720.93×
Oklahoma5,0091.02×
Oregon4,6790.92×
Nevada4,4501.04×
Connecticut4,3720.99×
Utah3,5920.91×
Iowa3,5690.98×
Arkansas3,4320.94×
Mississippi3,3210.91×
Kansas3,2870.94×
New Hampshire2,7981.61×
Hawaii2,2941.21×
Nebraska2,1210.96×
Idaho1,9680.89×
New Mexico1,9040.86×
West Virginia1,9040.92×
Maine1,4910.94×
Washington, District of Columbia1,3120.99×
Rhode Island1,2100.86×
South Dakota9940.97×
Delaware9870.81×
Alaska9711.03×
Montana8590.7×
North Dakota7420.82×
Vermont5560.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Internet Explorer audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Microsoft Edge37.27×Technology & Electronics
Patricia Arquette20×Movies & TV
Chick Corea78.68×Music & Radio
Kia Sportage23.92×Cars & Mobility
Income tax13.19×Business & Career
Felicity Jones22.83×Movies & TV
Payless Car Rental45.75×Cars & Mobility
Christopher Walken14.49×Movies & TV
Flight Club15.5×Movies & TV
Charles, Prince of Wales18.87×Politics & Society
Mexican Grand Prix46.28×Sports
Connor McDavid15.49×Sports
Gina Carano9.87×Movies & TV
Honda HR-V16.22×Cars & Mobility
FC Bayern Munich4.33×Sports
Scooby-Doo3.27×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Internet Explorer audience
TraitClusterScore
Early Adopter MentalityPOWER1.53
ExtroversionTHRILL1.45
SustainabilityBALANCE1.37
Convenience OrientationPREMIUM1.37
Urban LifestyleOPEN1.34
IndividualismJOY1.32

Worldwide distribution

Worldwide audience distribution share by country for Internet Explorer
CountryShare
United States19.8%
Brazil9.0%
Japan8.4%

See Internet Explorer audiences in other countries

More Browser audiences in United States

Frequently asked questions

How many fans does Internet Explorer have in United States?

Internet Explorer has an estimated audience of 442,357 people in United States, concentrated in California and Texas.

What is the gender split and age of Internet Explorer fans?

47.5% of Internet Explorer fans are female, 52.5% are male, with an average age of 30.8 years.

Which brands do Internet Explorer fans like most?

Internet Explorer fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Internet Explorer fans live in United States?

Internet Explorer fans in United States are most concentrated in California (reach 46,449), Texas (reach 39,634), and Florida (reach 35,826). These three regions account for the largest share of the active audience.

What other brands do Internet Explorer fans also like?

Beyond Internet Explorer itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Microsoft Edge (37.27×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Internet Explorer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.