101 Dalmatians (1996 film) Audience in United States

101 Dalmatians (1996 film) logo

101 Dalmatians (1996 film) has an estimated audience of 1,159,240 people in United States. 56.1% are female, 43.9% are male, average age 36.3. Top regions: California, Texas, Florida. Top brand affinities: Gran Torino, Palm Harbor Homes, Grinch, Historic site, Vocal harmony.

The average 101 Dalmatians (1996 film) fan in United States is 36.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Gran Torino, Palm Harbor Homes, Grinch, with strongest over-indexing on Gran Torino (48.87× the country average). Demographically, the 101 Dalmatians (1996 film) audience skews more female with an average age of 36.3, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

Demographics of 101 Dalmatians (1996 film) fans

Demographic split for 101 Dalmatians (1996 film) audience in United States
MetricValue
Female56.1%
Male43.9%
Average age36.3
Estimated audience size1,159,240

Audience persona

The typical 101 Dalmatians (1996 film) fan in United States is more female, around 36.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Gran Torino.

Top regions in United States

Top regions ranked by reach for 101 Dalmatians (1996 film) in United States
RegionReachAffinity
California142,0651.11×
Texas114,6141.15×
Florida78,4961×
New York63,1010.97×
Illinois41,6181.08×
Pennsylvania40,4921.04×
Ohio38,1171.07×
North Carolina35,7361.02×
Georgia35,5941×
Michigan33,4331.1×
New Jersey29,5171×
Virginia26,1470.93×
Tennessee25,4631.1×
Arizona23,9491.01×
Indiana22,8671.08×
Washington22,8640.98×
Massachusetts22,6410.99×
Missouri19,1931.03×
Alabama18,9791.17×
Maryland18,5350.93×
Wisconsin17,8051.02×
South Carolina17,7871.02×
Kentucky17,1791.18×
Colorado16,5930.91×
Louisiana15,9001.06×
Minnesota15,4480.93×
Oklahoma14,8061.15×
Oregon13,5121.02×
Utah11,2501.08×
Connecticut11,1240.96×
Nevada10,5460.94×
Mississippi10,5091.1×
Arkansas10,3551.08×
Iowa9,2290.97×
Kansas9,2081.01×
Idaho6,2311.07×
Nebraska6,1101.05×
New Mexico5,8271×
West Virginia5,3580.99×
New Hampshire4,2430.93×
Maine4,0670.98×
Hawaii3,9760.8×
Rhode Island3,7451.01×
Montana2,9390.91×
Delaware2,6980.84×
Washington, District of Columbia2,5110.72×
South Dakota2,4380.91×
North Dakota2,3090.97×
Alaska2,2970.93×
Vermont1,7130.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for 101 Dalmatians (1996 film) audience
BrandAffinityCategory
Gran Torino48.87×Movies & TV
Palm Harbor Homes40.69×Home & Garden
Grinch7.96×Movies & TV
Historic site8.25×Arts & Culture
Vocal harmony7.35×Music & Radio
Google Home8.92×Technology & Electronics
Wok9.01×Food & Beverages
Goop6.7×Internet & Social Media
Governor of Michigan7.08×Politics & Society
Grace Slick7.71×Music & Radio
Pro-Ject3.5×Music & Radio
UK garage4.61×Music & Radio
Ettore Sottsass42.57×Arts & Culture
Home staging4.22×Home & Garden
Home Bargains9.4×Shopping
Elsword12.78×Games
TeachHUB2.89×Business & Career
Kendra Scott2.13×Fashion & Accessoires
Fairy godmother5.29×Literature
Hipster6.77×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by 101 Dalmatians (1996 film) audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.86
Pet OwnershipJOY1.76
ExtroversionTHRILL1.39
Social Media UsageJOY1.35
Urban LifestyleOPEN1.26
Early Adopter MentalityPOWER1.26

Worldwide distribution

Worldwide audience distribution share by country for 101 Dalmatians (1996 film)
CountryShare
United States41.5%
United Kingdom11.6%
Australia3.7%

See 101 Dalmatians (1996 film) audiences in other countries

More Animation audiences in United States

Frequently asked questions

How many fans does 101 Dalmatians (1996 film) have in United States?

101 Dalmatians (1996 film) has an estimated audience of 1,159,240 people in United States, concentrated in California and Texas.

What is the gender split and age of 101 Dalmatians (1996 film) fans?

56.1% of 101 Dalmatians (1996 film) fans are female, 43.9% are male, with an average age of 36.3 years.

Which brands do 101 Dalmatians (1996 film) fans like most?

101 Dalmatians (1996 film) fans show strongest brand affinity for Gran Torino (48.87×), Palm Harbor Homes (40.69×), and Grinch (7.96×) over the country average.

Where do 101 Dalmatians (1996 film) fans live in United States?

101 Dalmatians (1996 film) fans in United States are most concentrated in California (reach 142,065), Texas (reach 114,614), and Florida (reach 78,496). These three regions account for the largest share of the active audience.

What other brands do 101 Dalmatians (1996 film) fans also like?

Beyond 101 Dalmatians (1996 film) itself, the audience over-indexes on Palm Harbor Homes (40.69×), Grinch (7.96×), Historic site (8.25×), and Vocal harmony (7.35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for 101 Dalmatians (1996 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.