Rascasse Audience Intelligence

101 Dalmatians (1996 film) Audience in United States

Name: 101 Dalmatians (1996 film) — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about 101 Dalmatians (1996 film) in United States — modelled from more than twelve digital signal sources. 101 Dalmatians (1996 film) has an estimated audience of 1,133,936 people in United States.

#90among Animation in United States #1617among Movie / TV Show / Series in United States #3842in Movies & TV

The average 101 Dalmatians (1996 film) fan in United States is 36.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Space Jam, Zootopia, Garfield, with strongest over-indexing on Space Jam (51.7× the country average).

Demographically, the 101 Dalmatians (1996 film) audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Pet Ownership, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical 101 Dalmatians (1996 film) fan in United States is more female, around 36.3 years old, with strong Pet Ownership tendencies and a notable affinity for Space Jam.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the 101 Dalmatians (1996 film) profile in United States.

Audience size

1.1M

in United States

Gender

56.1%♀

43.9% male

Age

36.3

average years

Country rank

#21712

Movie / TV Show / Series in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of 101 Dalmatians (1996 film) viewers

56.1% are female, 43.9% are male, average age 36.3.

Fig. 02

Gender split

56.1%

Female

43.9%

Male

Demographic split for 101 Dalmatians (1996 film) audience in United States
Metric	Value
Female	56.1%
Male	43.9%
Average age	36.3
Estimated audience size	1,133,936

Fig. 03

Age distribution

Age distribution of the 101 Dalmatians (1996 film) audience in United States
Age bracket	Share	%
16-19		30%
20-29		18%
30-39		16%
40-49		18%
50+		17%

Fig. 04

Worldwide distribution

40.8%

of the worldwide 101 Dalmatians (1996 film) audience comes from United States.

Worldwide audience distribution share by country for 101 Dalmatians (1996 film)
Country	Share
United States	40.8%
United Kingdom	11.5%
Australia	3.9%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the 101 Dalmatians (1996 film) audience in United States is strongest.

Fig. 05

Top regions by affinity

101 Dalmatians (1996 film) fans by region: top regions in United States
#	Region	Reach	×
01	Alabama	~20K	1.18×
02	Mississippi	~10K	1.16×
03	Kentucky	~20K	1.14×
04	Oklahoma	~10K	1.14×
05	West Virginia	~6K	1.14×
06	Texas	~100K	1.09×
07	Louisiana	~20K	1.09×
08	Utah	~10K	1.09×
09	Idaho	~6K	1.09×
10	California	~100K	1.08×
11	Tennessee	~30K	1.08×
12	Ohio	~40K	1.07×
13	Arkansas	~10K	1.07×
14	Michigan	~30K	1.04×
15	Indiana	~20K	1.04×
16	Illinois	~40K	1.03×
17	Missouri	~20K	1.03×
18	Nebraska	~6K	1.03×
19	Pennsylvania	~40K	1.02×
20	South Carolina	~20K	1.02×
21	Rhode Island	~4K	1.02×
22	North Dakota	~2K	1.02×
23	North Carolina	~40K	1.01×
24	Georgia	~40K	1.00×
25	Wisconsin	~20K	1.00×
26	Kansas	~9K	1.00×
27	Arizona	~20K	0.99×
28	Oregon	~10K	0.99×
29	New Mexico	~6K	0.99×
30	Maine	~4K	0.99×
31	Alaska	~2K	0.99×
32	Nevada	~10K	0.98×
33	South Dakota	~3K	0.98×
34	Florida	~80K	0.97×
35	New Jersey	~30K	0.97×
36	Iowa	~9K	0.97×
37	Montana	~3K	0.97×
38	Minnesota	~20K	0.95×
39	New Hampshire	~4K	0.95×
40	Washington	~20K	0.94×
41	Massachusetts	~20K	0.94×
42	Connecticut	~10K	0.94×
43	Virginia	~30K	0.93×
44	New York	~60K	0.92×
45	Delaware	~3K	0.91×
46	Maryland	~20K	0.90×
47	Colorado	~20K	0.89×
48	Vermont	~2K	0.87×
49	Hawaii	~4K	0.81×
50	Washington, District of Columbia	~3K	0.75×

Affinity by region — 101 Dalmatians (1996 film), United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the 101 Dalmatians (1996 film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for 101 Dalmatians (1996 film) audience
#	Interest	Category	×
01	Space Jam	Movies & TV	51.70×
02	Garfield	Movies & TV	31.63×
03	Mozilla	Internet & Social Media	24.55×
04	Zootopia	Movies & TV	20.00×
05	Michael Fassbender	Movies & TV	20.00×
06	Night at the Museum	Movies & TV	20.00×
07	FAO Schwarz	Shopping	20.00×
08	Richard Harris	Movies & TV	20.00×
09	Wreck-It Ralph	Movies & TV	19.02×
10	Emma Thompson	Movies & TV	17.23×
11	Real Time with Bill Maher	Movies & TV	15.48×
12	Home Alone	Movies & TV	14.59×
13	Helena Bonham Carter	Movies & TV	14.21×
14	Funny animal	Internet & Social Media	14.20×
15	Dog agility	Pets & Animals	11.70×
16	Isla Fisher	Movies & TV	11.45×
17	Monsters	Movies & TV	8.85×
18	Emma Stone	Movies & TV	8.15×
19	Tyler, The Creator	Music & Radio	7.07×
20	Pet sitting	Pets & Animals	4.25×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the 101 Dalmatians (1996 film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by 101 Dalmatians (1996 film) audience · What stands out
Trait	Cluster	Score
Pet Ownership	JOY	1.75×
Patriotism	CONSERVATISM	1.67×
Convenience Orientation	PREMIUM	1.43×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by 101 Dalmatians (1996 film) audience · Rather not
Trait	Cluster	Score
Healthy Lifestyle	BALANCE	0.85×
Design Affinity	PREMIUM	0.86×
Sports Activity	POWER	0.92×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does 101 Dalmatians (1996 film) have in United States?

101 Dalmatians (1996 film) has an estimated audience of 1,133,936 people in United States, concentrated in California and Texas.

What is the gender split and age of 101 Dalmatians (1996 film) viewers?

56.1% of 101 Dalmatians (1996 film) fans are female, 43.9% are male, with an average age of 36.3 years.

Which brands do 101 Dalmatians (1996 film) fans like most?

101 Dalmatians (1996 film) fans show strongest brand affinity for Space Jam (51.7×), Zootopia (20×), and Garfield (31.63×) over the country average.

Where do 101 Dalmatians (1996 film) fans live in United States?

101 Dalmatians (1996 film) fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

What other brands do 101 Dalmatians (1996 film) fans also like?

Beyond 101 Dalmatians (1996 film) itself, the audience over-indexes on Zootopia (20×), Garfield (31.63×), Home Alone (14.59×), and Michael Fassbender (20×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for 101 Dalmatians (1996 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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