Rascasse Audience Intelligence

Open-source software Audience in United States

A data profile of the people who buy, follow and care about Open-source software in United States — modelled from more than twelve digital signal sources. Open-source software has an estimated audience of 3,438,215 people in United States.

#4715among Topic in United States#370in Technology & Electronics

The average Open-source software fan in United States is 39.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Node.js, GitHub, Gemini, with strongest over-indexing on Node.js (11.3× the country average).

Demographically, the Open-source software audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Need for Security, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Open-source software fan in United States is balanced, around 39.3 years old, with strong Need for Security tendencies and a notable affinity for Node.js.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Open-source software profile in United States.

Audience size
3.4M
in United States
Gender
45.8%♀
54.2% male
Age
39.3
average years
Country rank
#9167
Topic in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Open-source software fans

45.8% are female, 54.2% are male, average age 39.3.

Fig. 02

Gender split

45.8%
Female
54.2%
Male
Demographic split for Open-source software audience in United States
MetricValue
Female45.8%
Male54.2%
Average age39.3
Estimated audience size3,438,215
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Open-source software audience in United States
Age bracketShare%
16-1923%
20-2916%
30-3917%
40-4920%
50+23%
Fig. 04

Worldwide distribution

15.9%

of the worldwide Open-source software audience comes from United States.

Worldwide audience distribution share by country for Open-source software
CountryShare
United States15.9%
Taiwan5.1%
Japan5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Open-source software audience in United States is strongest.

Fig. 05

Top regions by affinity

Open-source software fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~50K1.59×
02Maryland~80K1.30×
03Texas~400K1.29×
04Washington, District of Columbia~10K1.16×
05Virginia~90K1.10×
06Massachusetts~70K1.09×
07New York~200K1.04×
08Washington~70K1.04×
09Vermont~6K1.03×
10California~400K1.02×
11South Carolina~50K1.02×
12Alabama~50K1.02×
13Oregon~40K1.02×
14Nebraska~20K1.02×
15Rhode Island~10K1.02×
16Oklahoma~40K1.01×
17Alaska~7K1.01×
18North Dakota~7K1.01×
19Tennessee~70K1.00×
20Utah~30K1.00×
21Hawaii~10K1.00×
22North Carolina~100K0.99×
23Louisiana~40K0.99×
24West Virginia~20K0.99×
25South Dakota~8K0.99×
26Indiana~60K0.98×
27Colorado~50K0.98×
28New Hampshire~10K0.98×
29Mississippi~30K0.97×
30Kansas~30K0.97×
31Idaho~20K0.97×
32New Mexico~20K0.97×
33Montana~9K0.97×
34Delaware~9K0.97×
35Illinois~100K0.96×
36Georgia~100K0.96×
37Missouri~50K0.96×
38Maine~10K0.96×
39Pennsylvania~100K0.95×
40Minnesota~50K0.94×
41Connecticut~30K0.93×
42Iowa~30K0.93×
43Florida~200K0.92×
44New Jersey~80K0.92×
45Kentucky~40K0.92×
46Michigan~80K0.91×
47Ohio~100K0.90×
48Arizona~60K0.90×
49Wisconsin~50K0.90×
50Nevada~30K0.90×
Fig. 06

Affinity by region

Affinity by region — Open-source software, United States
0.90×1.00×1.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Open-source software audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Open-source software audience
#·InterestCategoryAffinity×
01Node.jsTechnology & Electronics11.30×
02GitHubInternet & Social Media9.53×
03GeminiTechnology & Electronics3.71×
04LabCorpHealth3.47×
05Chat GPTTechnology & Electronics2.97×
06Google DriveTechnology & Electronics2.55×
07GmailInternet & Social Media2.51×
08Google DocsInternet & Social Media2.51×
09DatabaseTechnology & Electronics2.33×
10Google FlightsTravel & Leisure2.33×
11Nancy MacePolitics & Society2.19×
12Concurrent Versions SystemTechnology & Electronics2.10×
13Take-outFood & Beverages2.03×
14Video gamesGames1.90×
15Lindsey GrahamPolitics & Society1.77×
16TexasTravel & Leisure1.70×
17EducationBusiness & Career1.69×
18EmailTechnology & Electronics1.63×
19MoneyBusiness & Career1.59×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Open-source software audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Open-source software audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.18×
Career OrientationPOWER1.52×
PatriotismCONSERVATISM1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Open-source software audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.86×
SustainabilityBALANCE0.88×
ExtroversionTHRILL0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Open-source software have in United States?

Open-source software has an estimated audience of 3,438,215 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Open-source software fans?

45.8% of Open-source software fans are female, 54.2% are male, with an average age of 39.3 years.

03

Which brands do Open-source software fans like most?

Open-source software fans show strongest brand affinity for Node.js (11.3×), GitHub (9.53×), and Gemini (3.71×) over the country average.

04

Where do Open-source software fans live in United States?

Open-source software fans in United States are most concentrated in California (reach ~400K), Texas (reach ~400K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Open-source software fans also like?

Beyond Open-source software itself, the audience over-indexes on GitHub (9.53×), Gemini (3.71×), Video games (1.9×), and Movies (1.51×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Open-source software audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Open-source software. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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