Open-source software Audience in United States

Open-source software logo

Open-source software has an estimated audience of 3,438,215 people in United States. 45.8% are female, 54.2% are male, average age 39.3. Top regions: Texas, California, New York. Top brand affinities: Node.js, GitHub, Yahoo!奇摩名人娛樂, Gemini, Video games.

The average Open-source software fan in United States is 39.3 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include Node.js, GitHub, Yahoo!奇摩名人娛樂, with strongest over-indexing on Node.js (11.3× the country average). Demographically, the Open-source software audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Open-source software fans

Demographic split for Open-source software audience in United States
MetricValue
Female45.8%
Male54.2%
Average age39.3
Estimated audience size3,438,215

Audience persona

The typical Open-source software fan in United States is balanced, around 39.3 years old, with strong Need for Security tendencies and a notable affinity for Node.js.

Top regions in United States

Top regions ranked by reach for Open-source software in United States
RegionReachAffinity
Texas432,0461.46×
California430,5671.14×
New York218,6201.14×
Florida217,2700.93×
Illinois121,7631.06×
Pennsylvania113,6520.98×
North Carolina112,6541.09×
Georgia108,7471.03×
Virginia100,0021.19×
Ohio94,6660.89×
Massachusetts88,1541.3×
New Jersey82,9430.95×
Michigan82,2720.92×
Maryland79,9631.35×
Washington76,6351.11×
Tennessee73,8031.07×
Arizona64,0020.91×
Indiana59,4950.95×
Arkansas57,3272.02×
Colorado56,3551.04×
Missouri52,3810.95×
Alabama51,0591.06×
South Carolina50,5150.98×
Minnesota43,4260.88×
Oregon40,6881.03×
Louisiana40,3510.91×
Oklahoma38,8131.02×
Wisconsin38,6850.75×
Utah34,0101.1×
Kentucky33,3470.77×
Connecticut30,1830.88×
Nevada23,8850.72×
Kansas23,7920.88×
Mississippi21,9820.78×
Iowa21,0460.74×
Nebraska17,9481.04×
Washington, District of Columbia16,2631.57×
New Mexico14,0960.82×
Idaho14,0550.82×
Hawaii13,9430.94×
West Virginia13,4640.84×
New Hampshire12,0590.89×
Rhode Island11,1781.02×
Maine8,8440.72×
Montana7,1300.75×
Delaware7,0910.75×
Alaska7,0100.95×
Vermont6,8721.14×
South Dakota6,5350.82×
North Dakota5,8730.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Open-source software audience
BrandAffinityCategory
Node.js11.3×Technology & Electronics
GitHub9.53×Internet & Social Media
Yahoo!奇摩名人娛樂3.45×Internet & Social Media
Gemini3.71×Technology & Electronics
Video games1.9×Games
Movies1.51×Movies & TV
Google Drive2.55×Technology & Electronics
Gmail2.51×Internet & Social Media
Google Docs2.51×Internet & Social Media
LabCorp3.47×Health
Education1.69×Business & Career
Chat GPT2.97×Technology & Electronics
Concurrent Versions System2.1×Technology & Electronics
Money1.59×Business & Career
Database2.33×Technology & Electronics
Texas1.7×Travel & Leisure
LinkedIn1.61×Internet & Social Media
Take-out2.03×Food & Beverages
Email1.63×Technology & Electronics
Google Flights2.33×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Open-source software audience
TraitClusterScore
Need for SecurityCONSERVATISM1.99
Early Adopter MentalityPOWER1.71
Career OrientationPOWER1.51
Risk AppetiteTHRILL1.23
Urban LifestyleOPEN1.2
Family OrientationCONSERVATISM1.19

Worldwide distribution

Worldwide audience distribution share by country for Open-source software
CountryShare
United States15.9%
Taiwan5.1%
Japan5.0%

See Open-source software audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Open-source software have in United States?

Open-source software has an estimated audience of 3,438,215 people in United States, concentrated in Texas and California.

What is the gender split and age of Open-source software fans?

45.8% of Open-source software fans are female, 54.2% are male, with an average age of 39.3 years.

Which brands do Open-source software fans like most?

Open-source software fans show strongest brand affinity for Node.js (11.3×), GitHub (9.53×), and Yahoo!奇摩名人娛樂 (3.45×) over the country average.

Where do Open-source software fans live in United States?

Open-source software fans in United States are most concentrated in Texas (reach 432,046), California (reach 430,567), and New York (reach 218,620). These three regions account for the largest share of the active audience.

What other brands do Open-source software fans also like?

Beyond Open-source software itself, the audience over-indexes on GitHub (9.53×), Yahoo!奇摩名人娛樂 (3.45×), Gemini (3.71×), and Video games (1.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Open-source software. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.