Rascasse Audience Intelligence

Lunch box Audience in United States

A data profile of the people who buy, follow and care about Lunch box in United States — modelled from more than twelve digital signal sources. Lunch box has an estimated audience of 3,846,114 people in United States.

#4412among Topic in United States#542in Home & Garden

The average Lunch box fan in United States is 40.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dollar General, Macy's, Magic (paranormal), with strongest over-indexing on Dollar General (1.67× the country average).

Demographically, the Lunch box audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lunch box fan in United States is more female, around 40.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Dollar General.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lunch box profile in United States.

Audience size
3.8M
in United States
Gender
65.5%♀
34.5% male
Age
40.4
average years
Country rank
#8292
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lunch box fans

65.5% are female, 34.5% are male, average age 40.4.

Fig. 02

Gender split

65.5%
Female
34.5%
Male
Demographic split for Lunch box audience in United States
MetricValue
Female65.5%
Male34.5%
Average age40.4
Estimated audience size3,846,114
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Lunch box audience in United States
Age bracketShare%
16-1914%
20-2920%
30-3922%
40-4923%
50+20%
Fig. 04

Worldwide distribution

20.0%

of the worldwide Lunch box audience comes from United States.

Worldwide audience distribution share by country for Lunch box
CountryShare
Japan23.4%
United States20.0%
South Korea6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lunch box audience in United States is strongest.

Fig. 05

Top regions by affinity

Lunch box fans by region: top regions in United States
#RegionReachAffinity×
01Rhode Island~20K1.96×
02Hawaii~30K1.52×
03Texas~400K1.32×
04California~500K1.26×
05Kentucky~60K1.21×
06Tennessee~90K1.18×
07Louisiana~60K1.18×
08Michigan~100K1.17×
09Kansas~30K1.14×
10West Virginia~20K1.13×
11North Carolina~100K1.11×
12Missouri~70K1.10×
13Alabama~60K1.10×
14Arizona~90K1.09×
15Montana~10K1.09×
16Arkansas~30K1.08×
17Nevada~40K1.07×
18Mississippi~30K1.07×
19Georgia~100K1.06×
20Maryland~70K1.02×
21South Carolina~60K1.02×
22New Mexico~20K1.00×
23Virginia~90K0.99×
24Massachusetts~70K0.97×
25Oklahoma~40K0.97×
26Connecticut~40K0.97×
27New Hampshire~10K0.97×
28Indiana~70K0.96×
29Ohio~100K0.95×
30Washington~70K0.95×
31Colorado~60K0.93×
32Florida~200K0.92×
33Illinois~100K0.92×
34Wisconsin~50K0.92×
35Idaho~20K0.91×
36Iowa~30K0.90×
37Pennsylvania~100K0.89×
38New Jersey~90K0.89×
39Nebraska~20K0.89×
40Maine~10K0.88×
41South Dakota~8K0.88×
42Utah~30K0.87×
43Delaware~9K0.85×
44New York~200K0.83×
45Minnesota~50K0.82×
46North Dakota~6K0.79×
47Oregon~30K0.78×
48Alaska~6K0.77×
49Vermont~5K0.77×
50Washington, District of Columbia~8K0.68×
Fig. 06

Affinity by region

Affinity by region — Lunch box, United States
0.68×1.00×1.96×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lunch box audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lunch box audience
#·InterestCategoryAffinity×
01oxoBusiness & Career13.95×
02Magic (paranormal)Politics & Society2.78×
03Food LionShopping2.72×
04Donald Trump Jr.Politics & Society2.67×
05Ivanka TrumpPolitics & Society2.52×
06Five BelowShopping1.87×
07Dollar GeneralShopping1.67×
08Macy'sShopping1.64×
09Dollar TreeShopping1.63×
10MarshallsFashion & Accessoires1.63×
11SubwayFood & Beverages1.62×
12WingstopFood & Beverages1.61×
13Texas RoadhouseFood & Beverages1.56×
14Wendy'sFood & Beverages1.56×
15Trader Joe'sShopping1.54×
16Old NavyFashion & Accessoires1.53×
17Chick-fil-AFood & Beverages1.53×
18AldiShopping1.53×
19Sam's ClubShopping1.52×
20Taco BellFood & Beverages1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lunch box audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lunch box audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.43×
Family OrientationCONSERVATISM1.33×
Price SensitivityPREMIUM1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lunch box audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.95×
PatriotismCONSERVATISM1.00×
Luxury OrientationPREMIUM1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lunch box have in United States?

Lunch box has an estimated audience of 3,846,114 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Lunch box fans?

65.5% of Lunch box fans are female, 34.5% are male, with an average age of 40.4 years.

03

Which brands do Lunch box fans like most?

Lunch box fans show strongest brand affinity for Dollar General (1.67×), Macy's (1.64×), and Magic (paranormal) (2.78×) over the country average.

04

Where do Lunch box fans live in United States?

Lunch box fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Lunch box fans also like?

Beyond Lunch box itself, the audience over-indexes on Macy's (1.64×), Magic (paranormal) (2.78×), Dollar Tree (1.63×), and Sam's Club (1.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Lunch box audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Lunch box. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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