Lunch box Audience in United States

Lunch box logo

Lunch box has an estimated audience of 3,846,114 people in United States. 65.5% are female, 34.5% are male, average age 40.4. Top regions: California, Texas, Florida. Top brand affinities: Dollar General, Macy's, Magic (paranormal), Dollar Tree, Old Navy.

The average Lunch box fan in United States is 40.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dollar General, Macy's, Magic (paranormal), with strongest over-indexing on Dollar General (1.67× the country average). Demographically, the Lunch box audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Indulgence, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Lunch box fans

Demographic split for Lunch box audience in United States
MetricValue
Female65.5%
Male34.5%
Average age40.4
Estimated audience size3,846,114

Audience persona

The typical Lunch box fan in United States is more female, around 40.4 years old, with strong Indulgence tendencies and a notable affinity for Dollar General.

Top regions in United States

Top regions ranked by reach for Lunch box in United States
RegionReachAffinity
California557,0461.32×
Texas462,5331.4×
Florida249,9130.96×
New York187,2550.87×
North Carolina131,2561.13×
Georgia130,1921.1×
Illinois124,2390.97×
Pennsylvania120,9410.93×
Michigan116,2451.16×
Ohio114,6490.97×
Virginia93,1840.99×
Tennessee92,2591.2×
New Jersey90,9820.93×
Arizona86,9121.11×
Washington75,7010.98×
Massachusetts73,2990.97×
Indiana69,7610.99×
Missouri69,6231.12×
Maryland63,4150.96×
South Carolina60,5061.05×
Kentucky59,6621.24×
Alabama58,9941.1×
Colorado57,0050.94×
Louisiana54,4051.1×
Wisconsin53,3080.92×
Minnesota44,5430.81×
Nevada40,9801.1×
Oklahoma40,8500.96×
Connecticut38,8391.01×
Oregon35,1370.8×
Arkansas34,8661.1×
Kansas33,7251.11×
Mississippi32,6341.03×
Utah31,0310.9×
Iowa28,4420.9×
Rhode Island25,2432.06×
Hawaii23,9221.45×
West Virginia19,5851.09×
New Mexico18,6080.96×
Idaho17,6110.91×
Nebraska16,4170.85×
New Hampshire14,3120.94×
Maine12,0080.87×
Montana9,0970.85×
Delaware8,6890.82×
Washington, District of Columbia7,4320.64×
South Dakota6,5900.74×
North Dakota5,3490.68×
Alaska5,2710.64×
Vermont4,6880.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lunch box audience
BrandAffinityCategory
Dollar General1.67×Shopping
Macy's1.64×Shopping
Magic (paranormal)2.78×Politics & Society
Dollar Tree1.63×Shopping
Old Navy1.53×Fashion & Accessoires
Texas Roadhouse1.56×Food & Beverages
Chick-fil-A1.53×Food & Beverages
Aldi1.53×Shopping
Subway1.62×Food & Beverages
Marshalls1.63×Fashion & Accessoires
Food Lion2.72×Shopping
Taco Bell1.5×Food & Beverages
oxo13.95×Business & Career
MSNBC2.85×Movies & TV
Lunchables11.86×Food & Beverages
Wingstop1.61×Food & Beverages
Lunch1.64×Food & Beverages
The UPS Store1.57×Shopping
Five Below1.87×Shopping
Panda Express1.6×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lunch box audience
TraitClusterScore
IndulgenceJOY1.49
Price SensitivityPREMIUM1.46
ExtroversionTHRILL1.34
Family OrientationCONSERVATISM1.27
Healthy LifestyleBALANCE1.25
CreativityOPEN1.25

Worldwide distribution

Worldwide audience distribution share by country for Lunch box
CountryShare
Japan23.5%
United States20.0%
South Korea6.8%

See Lunch box audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Lunch box have in United States?

Lunch box has an estimated audience of 3,846,114 people in United States, concentrated in California and Texas.

What is the gender split and age of Lunch box fans?

65.5% of Lunch box fans are female, 34.5% are male, with an average age of 40.4 years.

Which brands do Lunch box fans like most?

Lunch box fans show strongest brand affinity for Dollar General (1.67×), Macy's (1.64×), and Magic (paranormal) (2.78×) over the country average.

Where do Lunch box fans live in United States?

Lunch box fans in United States are most concentrated in California (reach 557,046), Texas (reach 462,533), and Florida (reach 249,913). These three regions account for the largest share of the active audience.

What other brands do Lunch box fans also like?

Beyond Lunch box itself, the audience over-indexes on Macy's (1.64×), Magic (paranormal) (2.78×), Dollar Tree (1.63×), and Old Navy (1.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lunch box. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.