A data profile of the people who buy, follow and care about Magic (paranormal) in United States — modelled from more than twelve digital signal sources. Magic (paranormal) has an estimated audience of 20,477,142 people in United States.
Magic (paranormal) has an estimated audience of 20,477,142 people in United States. Top brand affinities: FedEx Office, Stitch!, High school, Britney Spears, Genetics.
Top brand affinities include FedEx Office, Stitch!, High school, with strongest over-indexing on FedEx Office (4.87× the country average).
The typical Magic (paranormal) fan in United States shows strong Mindfulness tendencies and a notable affinity for FedEx Office.
The key figures that characterise the Magic (paranormal) profile in United States.
| Metric | Value |
|---|---|
| Estimated audience size | 20,477,142 |
of the worldwide Magic (paranormal) audience comes from United States.
| Country | Share |
|---|---|
| United States | 24.8% |
| United Kingdom | 5.4% |
| Mexico | 4.7% |
The strongest cross-interests of the Magic (paranormal) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | FedEx Office | Business & Career | 4.87× | ||
| 02 | Stitch! | Movies & TV | 4.87× | ||
| 03 | FaceTime | Technology & Electronics | 4.85× | ||
| 04 | Web server | Technology & Electronics | 2.35× | ||
| 05 | Barnes & Noble | Literature | 2.17× | ||
| 06 | Non-alcoholic beverage | Food & Beverages | 1.98× | ||
| 07 | High school | Business & Career | 1.95× | ||
| 08 | Short story | Literature | 1.88× | ||
| 09 | Britney Spears | Music & Radio | 1.87× | ||
| 10 | House music | Music & Radio | 1.81× | ||
| 11 | Board games | Games | 1.71× | ||
| 12 | Five Below | Shopping | 1.68× | ||
| 13 | Vintage clothing | Fashion & Accessoires | 1.63× | ||
| 14 | Innovation | Business & Career | 1.62× | ||
| 15 | Google Flights | Travel & Leisure | 1.62× | ||
| 16 | Subscription business model | Shopping | 1.57× | ||
| 17 | Genetics | Kids & Family | 1.56× | ||
| 18 | Beetlejuice | Movies & TV | 1.56× | ||
| 19 | Made in USA | Business & Career | 1.56× | ||
| 20 | Game of Thrones | Movies & TV | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.53× | |
| Spirituality | BALANCE | 1.21× | |
| Individualism | JOY | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.85× | |
| Social Media Usage | JOY | 0.89× | |
| Risk Appetite | THRILL | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Magic (paranormal). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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