Magic (paranormal) Audience in United States
Magic (paranormal) has an estimated audience of 20,477,142 people in United States. Top brand affinities: Singer-songwriter, Diabetes mellitus awareness, Indeed.com, Google Flights, Google Maps.
Top brand affinities include Singer-songwriter, Diabetes mellitus awareness, Indeed.com, with strongest over-indexing on Singer-songwriter (2.95× the country average).
Category: Politics & Society · Type: Topic
Demographics of Magic (paranormal) fans
| Metric | Value |
|---|---|
| Estimated audience size | 20,477,142 |
Audience persona
The typical Magic (paranormal) fan in United States shows strong Mindfulness tendencies and a notable affinity for Singer-songwriter.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Singer-songwriter | 2.95× | Music & Radio |
| Diabetes mellitus awareness | 4.87× | Health |
| Indeed.com | 2.52× | Business & Career |
| Google Flights | 3.42× | Travel & Leisure |
| Google Maps | 2.29× | Internet & Social Media |
| Microblogging | 4.87× | Technology & Electronics |
| Google News | 3.1× | News |
| Autism Awareness | 4.87× | Health |
| Harry Potter | 1.71× | Movies & TV |
| Stitch! | 4.87× | Movies & TV |
| Do it yourself (DIY) | 1.55× | Home & Garden |
| Scooby-Doo | 2.33× | Movies & TV |
| Income tax | 4.87× | Business & Career |
| Kurt Cobain | 4.87× | Music & Radio |
| House music | 2.52× | Music & Radio |
| MSN | 1.55× | News |
| Beetlejuice | 1.9× | Movies & TV |
| Capital One | 1.55× | Business & Career |
| Depop | 4.87× | Fashion & Accessoires |
| JD Sports | 4.87× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.5 |
| Luxury Orientation | PREMIUM | 1.32 |
| Early Adopter Mentality | POWER | 1.17 |
| Sustainability | BALANCE | 1.16 |
| Extroversion | THRILL | 1.16 |
| Creativity | OPEN | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.8% |
| United Kingdom | 5.4% |
| Mexico | 4.7% |
See Magic (paranormal) audiences in other countries
More Politics & Society audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Magic (paranormal). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.