A data profile of the people who buy, follow and care about Magic (paranormal) in Italy — modelled from more than twelve digital signal sources. Magic (paranormal) has an estimated audience of 3,682,121 people in Italy.
Magic (paranormal) has an estimated audience of 3,682,121 people in Italy. Top brand affinities: SuperEnalotto, James Dean, Marlon Brando, Michael Caine, Lily Allen.
Top brand affinities include SuperEnalotto, James Dean, Marlon Brando, with strongest over-indexing on SuperEnalotto (8.51× the country average).
The typical Magic (paranormal) fan in Italy shows strong Mindfulness tendencies and a notable affinity for SuperEnalotto.
The key figures that characterise the Magic (paranormal) profile in Italy.
| Metric | Value |
|---|---|
| Estimated audience size | 3,682,121 |
of the worldwide Magic (paranormal) audience comes from Italy.
| Country | Share |
|---|---|
| United States | 24.8% |
| United Kingdom | 5.4% |
| Mexico | 4.7% |
The strongest cross-interests of the Magic (paranormal) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | James Dean | Movies & TV | 18.49× | ||
| 02 | Michael Caine | Movies & TV | 18.49× | ||
| 03 | Lily Allen | Music & Radio | 18.49× | ||
| 04 | Eddie Redmayne | Movies & TV | 18.49× | ||
| 05 | Kaya Scodelario | Movies & TV | 18.49× | ||
| 06 | Will.i.am | Music & Radio | 15.92× | ||
| 07 | CSI (franchise) | Movies & TV | 15.43× | ||
| 08 | Marlon Brando | Movies & TV | 14.64× | ||
| 09 | Judy Garland | Movies & TV | 13.20× | ||
| 10 | Elizabeth Taylor | Movies & TV | 10.26× | ||
| 11 | SuperEnalotto | Games | 8.51× | ||
| 12 | Jane Fonda | Movies & TV | 7.39× | ||
| 13 | Emma Stone | Movies & TV | 6.71× | ||
| 14 | Andrea Bocelli | Music & Radio | 6.32× | ||
| 15 | Audrey Hepburn | Movies & TV | 6.15× | ||
| 16 | Wikipedia | Internet & Social Media | 3.52× | ||
| 17 | Satire | Literature | 3.05× | ||
| 18 | Singer-songwriter | Music & Radio | 2.65× | ||
| 19 | Mediaset | Technology & Electronics | 2.32× | ||
| 20 | Internet & Social Media | 1.70× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.47× | |
| Community Orientation | OPEN | 1.41× | |
| Spirituality | BALANCE | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.74× | |
| Indulgence | JOY | 0.85× | |
| Price Sensitivity | PREMIUM | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Magic (paranormal). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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