A data profile of the people who buy, follow and care about Magic (paranormal) in United Kingdom — modelled from more than twelve digital signal sources. Magic (paranormal) has an estimated audience of 4,467,035 people in United Kingdom.
Magic (paranormal) has an estimated audience of 4,467,035 people in United Kingdom. Top brand affinities: Wikipedia, Hobby, Aldi, Kitchen, Waterstones.
Top brand affinities include Wikipedia, Hobby, Aldi, with strongest over-indexing on Wikipedia (2.76× the country average).
The typical Magic (paranormal) fan in United Kingdom shows strong Mindfulness tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Magic (paranormal) profile in United Kingdom.
| Metric | Value |
|---|---|
| Estimated audience size | 4,467,035 |
of the worldwide Magic (paranormal) audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 24.8% |
| United Kingdom | 5.4% |
| Mexico | 4.7% |
The strongest cross-interests of the Magic (paranormal) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Flightradar24 | Travel & Leisure | 5.07× | ||
| 02 | Patrick Swayze | Movies & TV | 4.30× | ||
| 03 | Diabetes mellitus awareness | Health | 3.08× | ||
| 04 | Drinking establishment | Food & Beverages | 2.99× | ||
| 05 | Adoption | Kids & Family | 2.96× | ||
| 06 | Wikipedia | Internet & Social Media | 2.76× | ||
| 07 | Sketch comedy | Movies & TV | 2.57× | ||
| 08 | Mother's Day | Kids & Family | 2.32× | ||
| 09 | Satire | Literature | 2.21× | ||
| 10 | Hot tub | Home & Garden | 2.20× | ||
| 11 | Hobby | Home & Garden | 2.08× | ||
| 12 | Waterstones | Literature | 2.02× | ||
| 13 | Refrigerator | Home & Garden | 1.98× | ||
| 14 | Esso | Cars & Mobility | 1.82× | ||
| 15 | Aldi | Shopping | 1.77× | ||
| 16 | Distilled beverage | Food & Beverages | 1.67× | ||
| 17 | William Hill (bookmaker) | Games | 1.66× | ||
| 18 | Kitchen | Home & Garden | 1.59× | ||
| 19 | Internet & Social Media | 1.51× | |||
| 20 | Weddings | Kids & Family | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.79× | |
| Extroversion | THRILL | 1.29× | |
| Early Adopter Mentality | POWER | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.83× | |
| Luxury Orientation | PREMIUM | 0.86× | |
| Community Orientation | OPEN | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Magic (paranormal). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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