A data profile of the people who buy, follow and care about Magic (paranormal) in Mexico — modelled from more than twelve digital signal sources. Magic (paranormal) has an estimated audience of 3,918,571 people in Mexico.
Magic (paranormal) has an estimated audience of 3,918,571 people in Mexico. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Mobile game.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (253.4× the country average).
The typical Magic (paranormal) fan in Mexico shows strong Spirituality tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Magic (paranormal) profile in Mexico.
| Metric | Value |
|---|---|
| Estimated audience size | 3,918,571 |
of the worldwide Magic (paranormal) audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 24.8% |
| United Kingdom | 5.4% |
| Mexico | 4.7% |
The strongest cross-interests of the Magic (paranormal) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Daily Horoscope | Internet & Social Media | 552.88× | ||
| 02 | Costa Rica | Travel & Leisure | 427.31× | ||
| 03 | Shopping and fashion | Shopping | 253.40× | ||
| 04 | Game consoles | Technology & Electronics | 177.67× | ||
| 05 | Catholic Church | Politics & Society | 127.18× | ||
| 06 | Exfoliation (cosmetology) | Beauty & Wellness | 123.98× | ||
| 07 | Valentine's Day | Kids & Family | 108.48× | ||
| 08 | Broadcasting of sports events | Movies & TV | 95.15× | ||
| 09 | Travel agency | Travel & Leisure | 85.44× | ||
| 10 | Sarcasm | Politics & Society | 83.50× | ||
| 11 | Mobile game | Games | 76.64× | ||
| 12 | Banana | Food & Beverages | 66.02× | ||
| 13 | El País | News | 63.11× | ||
| 14 | Orange (fruit) | Food & Beverages | 57.28× | ||
| 15 | Immigration | Politics & Society | 55.34× | ||
| 16 | Dentistry | Business & Career | 52.43× | ||
| 17 | Multi-level marketing | Business & Career | 47.57× | ||
| 18 | Sexology | Kids & Family | 37.86× | ||
| 19 | Breastfeeding | Kids & Family | 37.86× | ||
| 20 | Freeware | Technology & Electronics | 33.01× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 26.41× | |
| Travelling | THRILL | 22.23× | |
| Urban Lifestyle | OPEN | 4.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.84× | |
| Price Sensitivity | PREMIUM | 0.89× | |
| Luxury Orientation | PREMIUM | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Magic (paranormal). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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