oxo Audience in United States

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oxo has an estimated audience of 641,673 people in United States. 72.4% are female, 27.6% are male, average age 34.0. Top regions: California, New York, Texas. Top brand affinities: Stamp collecting, Assassin's Creed II, Kona Grill, Historic site, Mothercare.

The average oxo fan in United States is 34.0 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Stamp collecting, Assassin's Creed II, Kona Grill, with strongest over-indexing on Stamp collecting (17.31× the country average). Demographically, the oxo audience skews more female with an average age of 34.0, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of oxo fans

Demographic split for oxo audience in United States
MetricValue
Female72.4%
Male27.6%
Average age34.0
Estimated audience size641,673

Audience persona

The typical oxo fan in United States is more female, around 34.0 years old, with strong Indulgence tendencies and a notable affinity for Stamp collecting.

Top regions in United States

Top regions ranked by reach for oxo in United States
RegionReachAffinity
California90,1291.28×
New York57,8271.61×
Texas50,8010.92×
Florida34,6270.8×
Illinois25,8831.21×
Pennsylvania22,3871.04×
New Jersey21,7401.33×
Massachusetts19,8681.57×
North Carolina18,2260.94×
Ohio18,0630.91×
Virginia17,1971.1×
Washington17,1131.33×
Georgia16,9560.86×
Michigan16,7711×
Maryland12,0671.09×
Arizona11,9210.91×
Colorado11,8321.17×
Minnesota11,3881.24×
Missouri11,2441.09×
Wisconsin11,1311.15×
Oregon10,8421.47×
Tennessee10,3960.81×
Indiana10,2170.87×
Connecticut8,7411.36×
South Carolina7,8890.82×
Alabama5,8040.65×
Kentucky5,4040.67×
Louisiana5,2270.63×
Oklahoma4,9430.69×
Utah4,9400.86×
Nevada4,8390.78×
Kansas4,8030.95×
Iowa4,7570.9×
Arkansas3,5440.67×
New Hampshire3,2561.29×
Maine3,1701.38×
New Mexico2,9910.93×
Idaho2,8970.9×
Mississippi2,7920.53×
Washington, District of Columbia2,7821.44×
Nebraska2,6570.83×
Hawaii2,5990.94×
Rhode Island2,2061.08×
West Virginia1,8200.61×
Montana1,7941.01×
Vermont1,7361.54×
Delaware1,7040.96×
South Dakota1,1310.76×
North Dakota9850.75×
Alaska8820.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for oxo audience
BrandAffinityCategory
Stamp collecting17.31×Home & Garden
Assassin's Creed II16.67×Games
Kona Grill20×Food & Beverages
Historic site6.55×Arts & Culture
Mothercare4.75×Kids & Family
Knauf Insulation39.24×Business & Career
Bugatti Chiron14×Cars & Mobility
Horeca20×Travel & Leisure
Natural gas field61.11×Cars & Mobility
Vocal harmony5.05×Music & Radio
Certified diabetes educator14.6×Business & Career
Hooked on Phonics10.9×Kids & Family
Fairmont Mayakoba, Riviera Maya69.26×Travel & Leisure
edureka33.99×Business & Career
JDSU2.78×Business & Career
Alaska1.53×Travel & Leisure
Regional styles of Mexican music2.52×Music & Radio
Kay Arthur20×Literature
Kayla Collins18.07×Movies & TV
Fathead (brand)12.88×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by oxo audience
TraitClusterScore
IndulgenceJOY1.94
Design AffinityPREMIUM1.89
LGBTQ+ IdentityOPEN1.87
DIY MentalityTHRILL1.76
Pet OwnershipJOY1.64
Quality AwarenessPREMIUM1.63

Worldwide distribution

Worldwide audience distribution share by country for oxo
CountryShare
United States34.4%
Japan12.1%
United Kingdom5.6%

See oxo audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does oxo have in United States?

oxo has an estimated audience of 641,673 people in United States, concentrated in California and New York.

What is the gender split and age of oxo fans?

72.4% of oxo fans are female, 27.6% are male, with an average age of 34.0 years.

Which brands do oxo fans like most?

oxo fans show strongest brand affinity for Stamp collecting (17.31×), Assassin's Creed II (16.67×), and Kona Grill (20×) over the country average.

Where do oxo fans live in United States?

oxo fans in United States are most concentrated in California (reach 90,129), New York (reach 57,827), and Texas (reach 50,801). These three regions account for the largest share of the active audience.

What other brands do oxo fans also like?

Beyond oxo itself, the audience over-indexes on Assassin's Creed II (16.67×), Kona Grill (20×), Historic site (6.55×), and Mothercare (4.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for oxo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.