Rascasse Audience Intelligence

oxo Target Market in United States

A data profile of the people who buy, follow and care about oxo in United States — modelled from more than twelve digital signal sources. oxo has an estimated audience of 645,945 people in United States.

#3238among Brand in United States#1971in Business & Career

The average oxo fan in United States is 34.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Sausage Party, Elizabeth Banks, Austin Powers (film series), with strongest over-indexing on Sausage Party (63.52× the country average).

Demographically, the oxo audience skews more female with an average age of 34.0, and over-indexes on personality traits such as Indulgence, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical oxo fan in United States is more female, around 34.0 years old, with strong Indulgence tendencies and a notable affinity for Sausage Party.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the oxo profile in United States.

Audience size
646K
in United States
Gender
72.4%♀
27.6% male
Age
34.0
average years
Country rank
#31408
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of oxo

72.4% are female, 27.6% are male, average age 34.0.

Fig. 02

Gender split

72.4%
Female
27.6%
Male
Demographic split for oxo audience in United States
MetricValue
Female72.4%
Male27.6%
Average age34.0
Estimated audience size645,945
Fig. 03

Age distribution

Ø 34.0
average years
Age distribution of the oxo audience in United States
Age bracketShare%
16-1934%
20-2921%
30-3917%
40-4915%
50+12%
Fig. 04

Worldwide distribution

34.3%

of the worldwide oxo audience comes from United States.

Worldwide audience distribution share by country for oxo
CountryShare
United States34.3%
Japan12.0%
United Kingdom5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the oxo audience in United States is strongest.

Fig. 05

Top regions by affinity

oxo customers by region in United States
#RegionReachAffinity×
01Massachusetts~20K1.49×
02Oregon~10K1.43×
03Vermont~2K1.43×
04New York~50K1.42×
05Washington~20K1.29×
06Maine~3K1.27×
07Colorado~10K1.24×
08Connecticut~8K1.23×
09New Hampshire~3K1.23×
10California~90K1.21×
11Minnesota~10K1.20×
12Missouri~10K1.18×
13New Jersey~20K1.15×
14Wisconsin~10K1.15×
15Washington, District of Columbia~2K1.14×
16Illinois~20K1.12×
17Virginia~20K1.06×
18Maryland~10K1.05×
19Pennsylvania~20K1.04×
20Rhode Island~2K1.04×
21Montana~2K1.04×
22Michigan~20K0.97×
23Kansas~5K0.97×
24Idaho~3K0.96×
25Iowa~5K0.95×
26New Mexico~3K0.94×
27Hawaii~3K0.94×
28North Carolina~20K0.93×
29Arizona~10K0.93×
30Nebraska~3K0.93×
31South Dakota~1K0.93×
32Alaska~1K0.93×
33Delaware~2K0.92×
34Ohio~20K0.91×
35Indiana~10K0.91×
36North Dakota~1K0.90×
37Utah~5K0.89×
38Texas~50K0.86×
39Georgia~20K0.85×
40South Carolina~8K0.83×
41Tennessee~10K0.82×
42Arkansas~4K0.82×
43West Virginia~2K0.82×
44Nevada~5K0.81×
45Kentucky~6K0.80×
46Florida~30K0.79×
47Alabama~7K0.77×
48Oklahoma~5K0.77×
49Mississippi~4K0.75×
50Louisiana~6K0.72×
Fig. 06

Affinity by region

Affinity by region — oxo, United States
0.72×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the oxo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for oxo audience
#·InterestCategoryAffinity×
01Pimm'sFood & Beverages80.86×
02Sausage PartyMovies & TV63.52×
03WeledaBeauty & Wellness26.22×
04ToshibaTechnology & Electronics23.33×
05TeamViewerTechnology & Electronics21.71×
06Elizabeth BanksMovies & TV20.00×
07Austin Powers (film series)Movies & TV20.00×
08Jason SegelMovies & TV20.00×
09Experiential giftsShopping20.00×
10Hot FuzzMovies & TV20.00×
11CDWTechnology & Electronics19.74×
12The A-TeamMovies & TV18.81×
1322 Jump StreetMovies & TV18.28×
14AsurionBusiness & Career17.77×
15FebrezeHome & Garden17.22×
16AdeleMusic & Radio15.55×
17Lunch boxHome & Garden13.95×
18Anjelica HustonMovies & TV13.82×
19TransUnionTechnology & Electronics10.08×
20Jersey Mike's SubsFood & Beverages6.20×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the oxo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by oxo audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.26×
Family OrientationCONSERVATISM1.95×
Pet OwnershipJOY1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by oxo audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.73×
TraditionCONSERVATISM0.76×
ExtroversionTHRILL0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is oxo's target market in United States?

oxo's target market in United States covers an estimated 645,945 people, concentrated in California and New York.

02

What is the gender split and age of oxo customers?

72.4% of the oxo audience are female, 27.6% are male, with an average age of 34.0 years.

03

Which brands do oxo fans like most?

oxo fans show strongest brand affinity for Sausage Party (63.52×), Elizabeth Banks (20×), and Austin Powers (film series) (20×) over the country average.

04

Where do oxo fans live in United States?

oxo fans in United States are most concentrated in California (reach ~90K), New York (reach ~50K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do oxo fans also like?

Beyond oxo itself, the audience over-indexes on Elizabeth Banks (20×), Austin Powers (film series) (20×), Pimm's (80.86×), and Jason Segel (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See oxo audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for oxo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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