oxo Audience in United States
oxo has an estimated audience of 641,673 people in United States. 72.4% are female, 27.6% are male, average age 34.0. Top regions: California, New York, Texas. Top brand affinities: TeamViewer, Weleda, Sausage Party, Febreze, Toshiba.
The average oxo fan in United States is 34.0 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include TeamViewer, Weleda, Sausage Party, with strongest over-indexing on TeamViewer (69.26× the country average). Demographically, the oxo audience skews more female with an average age of 34.0, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: Brand
Demographics of oxo fans
| Metric | Value |
|---|---|
| Female | 72.4% |
| Male | 27.6% |
| Average age | 34.0 |
| Estimated audience size | 641,673 |
Audience persona
The typical oxo fan in United States is more female, around 34.0 years old, with strong Indulgence tendencies and a notable affinity for TeamViewer.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 90,129 | 1.28× |
| New York | 57,827 | 1.61× |
| Texas | 50,801 | 0.92× |
| Florida | 34,627 | 0.8× |
| Illinois | 25,883 | 1.21× |
| Pennsylvania | 22,387 | 1.04× |
| New Jersey | 21,740 | 1.33× |
| Massachusetts | 19,868 | 1.57× |
| North Carolina | 18,226 | 0.94× |
| Ohio | 18,063 | 0.91× |
| Virginia | 17,197 | 1.1× |
| Washington | 17,113 | 1.33× |
| Georgia | 16,956 | 0.86× |
| Michigan | 16,771 | 1× |
| Maryland | 12,067 | 1.09× |
| Arizona | 11,921 | 0.91× |
| Colorado | 11,832 | 1.17× |
| Minnesota | 11,388 | 1.24× |
| Missouri | 11,244 | 1.09× |
| Wisconsin | 11,131 | 1.15× |
| Oregon | 10,842 | 1.47× |
| Tennessee | 10,396 | 0.81× |
| Indiana | 10,217 | 0.87× |
| Connecticut | 8,741 | 1.36× |
| South Carolina | 7,889 | 0.82× |
| Alabama | 5,804 | 0.65× |
| Kentucky | 5,404 | 0.67× |
| Louisiana | 5,227 | 0.63× |
| Oklahoma | 4,943 | 0.69× |
| Utah | 4,940 | 0.86× |
| Nevada | 4,839 | 0.78× |
| Kansas | 4,803 | 0.95× |
| Iowa | 4,757 | 0.9× |
| Arkansas | 3,544 | 0.67× |
| New Hampshire | 3,256 | 1.29× |
| Maine | 3,170 | 1.38× |
| New Mexico | 2,991 | 0.93× |
| Idaho | 2,897 | 0.9× |
| Mississippi | 2,792 | 0.53× |
| Washington, District of Columbia | 2,782 | 1.44× |
| Nebraska | 2,657 | 0.83× |
| Hawaii | 2,599 | 0.94× |
| Rhode Island | 2,206 | 1.08× |
| West Virginia | 1,820 | 0.61× |
| Montana | 1,794 | 1.01× |
| Vermont | 1,736 | 1.54× |
| Delaware | 1,704 | 0.96× |
| South Dakota | 1,131 | 0.76× |
| North Dakota | 985 | 0.75× |
| Alaska | 882 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| TeamViewer | 69.26× | Technology & Electronics |
| Weleda | 61.11× | Beauty & Wellness |
| Sausage Party | 39.24× | Movies & TV |
| Febreze | 29.26× | Home & Garden |
| Toshiba | 33.09× | Technology & Electronics |
| Aesop | 23.25× | Beauty & Wellness |
| Austin Powers (film series) | 20× | Movies & TV |
| Jason Segel | 20× | Movies & TV |
| Adele | 16.67× | Music & Radio |
| Google Maps | 3.79× | Internet & Social Media |
| Indeed.com | 3.72× | Business & Career |
| Bachelor of Business Administration | 33.99× | Business & Career |
| Kérastase | 14× | Beauty & Wellness |
| Elizabeth Banks | 10.64× | Movies & TV |
| Google News | 4.33× | News |
| Experiential gifts | 20× | Shopping |
| El Corte Inglés | 17.31× | Shopping |
| Lunch box | 10.82× | Home & Garden |
| 22 Jump Street | 20× | Movies & TV |
| Hot pot | 15.21× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.94 |
| Design Affinity | PREMIUM | 1.89 |
| LGBTQ+ Identity | OPEN | 1.87 |
| DIY Mentality | THRILL | 1.76 |
| Pet Ownership | JOY | 1.64 |
| Quality Awareness | PREMIUM | 1.63 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.4% |
| Japan | 12.1% |
| United Kingdom | 5.6% |
See oxo audiences in other countries
More Business & Career audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
Frequently asked questions
How many fans does oxo have in United States?
oxo has an estimated audience of 641,673 people in United States, concentrated in California and New York.
What is the gender split and age of oxo fans?
72.4% of oxo fans are female, 27.6% are male, with an average age of 34.0 years.
Which brands do oxo fans like most?
oxo fans show strongest brand affinity for TeamViewer (69.26×), Weleda (61.11×), and Sausage Party (39.24×) over the country average.
Where do oxo fans live in United States?
oxo fans in United States are most concentrated in California (reach 90,129), New York (reach 57,827), and Texas (reach 50,801). These three regions account for the largest share of the active audience.
What other brands do oxo fans also like?
Beyond oxo itself, the audience over-indexes on Weleda (61.11×), Sausage Party (39.24×), Febreze (29.26×), and Toshiba (33.09×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for oxo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.