Febreze Audience in United States

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Febreze has an estimated audience of 1,704,640 people in United States. 73.8% are female, 26.2% are male, average age 38.6. Top regions: California, Texas, Florida. Top brand affinities: National Car Rental, Flex (magazine), Los Angeles Marathon, Philadelphia Marathon, Vibram FiveFingers.

The average Febreze fan in United States is 38.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include National Car Rental, Flex (magazine), Los Angeles Marathon, with strongest over-indexing on National Car Rental (36.89× the country average). Demographically, the Febreze audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand · Subtype: Household cleaning

Demographics of Febreze fans

Demographic split for Febreze audience in United States
MetricValue
Female73.8%
Male26.2%
Average age38.6
Estimated audience size1,704,640

Audience persona

The typical Febreze fan in United States is more female, around 38.6 years old, with strong Indulgence tendencies and a notable affinity for National Car Rental.

Top regions in United States

Top regions ranked by reach for Febreze in United States
RegionReachAffinity
California213,3341.14×
Texas195,3161.33×
Florida135,0201.17×
New York105,2101.1×
Illinois65,0521.15×
Georgia61,0721.16×
Pennsylvania59,0621.03×
North Carolina58,5381.14×
Ohio58,3001.11×
New Jersey46,3221.07×
Michigan45,1201.01×
Virginia43,4271.05×
Tennessee38,0951.11×
Arizona36,6111.05×
Indiana35,1241.13×
Massachusetts33,1500.99×
Maryland31,4401.07×
Washington30,5370.89×
Missouri28,9971.06×
South Carolina28,3671.11×
Alabama26,8661.13×
Louisiana25,7751.17×
Kentucky24,2701.14×
Wisconsin23,5490.92×
Colorado22,7250.85×
Oklahoma22,3871.18×
Minnesota19,8130.81×
Nevada17,4841.06×
Mississippi17,3631.24×
Connecticut17,3381.01×
Oregon17,2610.88×
Arkansas16,1631.15×
Utah13,8800.91×
Kansas13,8731.03×
Iowa13,4070.95×
New Mexico8,2870.97×
West Virginia8,1431.03×
Nebraska8,0290.94×
Idaho7,1750.84×
Hawaii6,4870.89×
New Hampshire5,4950.82×
Maine5,1370.84×
Rhode Island4,8590.9×
Delaware4,7371.01×
Washington, District of Columbia4,4890.88×
Alaska3,2960.9×
South Dakota3,2110.81×
Montana3,1450.66×
North Dakota3,0220.86×
Vermont1,9350.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Febreze audience
BrandAffinityCategory
National Car Rental36.89×Cars & Mobility
Flex (magazine)57.58×Sports
Los Angeles Marathon82.61×Sports
Philadelphia Marathon99.16×Sports
Vibram FiveFingers73.15×Fashion & Accessoires
Scrubbing Bubbles77.38×Home & Garden
Western States Endurance Run79.17×
Big Sur International Marathon87.08×Sports
GU Energy Labs105.56×
Challenge Roth105.16×Sports
Paleoaholic - Eat Real Food79.17×
Ragnar Relay Series49.76×Sports
Marine Corps Marathon66.74×Sports
Bob Harper (personal trainer)56.03×Sports
ElliptiGO65.2×Cars & Mobility
Performance Bicycle86.53×Cars & Mobility
Plant-Based Dietitian35.51×Food & Beverages
Rock 'n' Roll Marathon Series20.6×Sports
Jeff Galloway75.72×Sports
USA Track & Field44.33×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Febreze audience
TraitClusterScore
IndulgenceJOY1.9
Healthy LifestyleBALANCE1.57
Pet OwnershipJOY1.48
Convenience OrientationPREMIUM1.44
Family OrientationCONSERVATISM1.41
Price SensitivityPREMIUM1.29

Worldwide distribution

Worldwide audience distribution share by country for Febreze
CountryShare
United States47.3%
United Kingdom6.0%
Germany4.6%

See Febreze audiences in other countries

More Household cleaning audiences in United States

Frequently asked questions

How many fans does Febreze have in United States?

Febreze has an estimated audience of 1,704,640 people in United States, concentrated in California and Texas.

What is the gender split and age of Febreze fans?

73.8% of Febreze fans are female, 26.2% are male, with an average age of 38.6 years.

Which brands do Febreze fans like most?

Febreze fans show strongest brand affinity for National Car Rental (36.89×), Flex (magazine) (57.58×), and Los Angeles Marathon (82.61×) over the country average.

Where do Febreze fans live in United States?

Febreze fans in United States are most concentrated in California (reach 213,334), Texas (reach 195,316), and Florida (reach 135,020). These three regions account for the largest share of the active audience.

What other brands do Febreze fans also like?

Beyond Febreze itself, the audience over-indexes on Flex (magazine) (57.58×), Los Angeles Marathon (82.61×), Philadelphia Marathon (99.16×), and Vibram FiveFingers (73.15×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Febreze. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.