Rascasse Audience Intelligence

Febreze Target Market in United States

A data profile of the people who buy, follow and care about Febreze in United States — modelled from more than twelve digital signal sources. Febreze has an estimated audience of 1,708,748 people in United States.

#3among Household cleaning in United States#1662among Brand in United States#875in Home & Garden

The average Febreze fan in United States is 38.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Flex (magazine), National Car Rental, Los Angeles Marathon, with strongest over-indexing on Flex (magazine) (57.58× the country average).

Demographically, the Febreze audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Healthy Lifestyle, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Febreze fan in United States is more female, around 38.6 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Flex (magazine).

Category: Home & Garden · Type: Brand · Subtype: Household cleaning

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Febreze profile in United States.

Audience size
1.7M
in United States
Gender
73.8%♀
26.2% male
Age
38.6
average years
Country rank
#16104
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Febreze

73.8% are female, 26.2% are male, average age 38.6.

Fig. 02

Gender split

73.8%
Female
26.2%
Male
Demographic split for Febreze audience in United States
MetricValue
Female73.8%
Male26.2%
Average age38.6
Estimated audience size1,708,748
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Febreze audience in United States
Age bracketShare%
16-1919%
20-2921%
30-3922%
40-4921%
50+17%
Fig. 04

Worldwide distribution

47.3%

of the worldwide Febreze audience comes from United States.

Worldwide audience distribution share by country for Febreze
CountryShare
United States47.3%
United Kingdom6.1%
Germany4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Febreze audience in United States is strongest.

Fig. 05

Top regions by affinity

Febreze customers by region in United States
#RegionReachAffinity×
01Texas~200K1.28×
02Mississippi~20K1.26×
03Louisiana~30K1.19×
04Georgia~60K1.16×
05Kentucky~20K1.15×
06Oklahoma~20K1.15×
07Arkansas~20K1.14×
08North Carolina~60K1.13×
09Alabama~30K1.12×
10Tennessee~40K1.11×
11Indiana~30K1.11×
12West Virginia~9K1.11×
13Florida~100K1.09×
14Illinois~60K1.09×
15Ohio~60K1.09×
16South Carolina~30K1.08×
17California~200K1.07×
18Maryland~30K1.06×
19New York~100K1.05×
20Virginia~40K1.04×
21Missouri~30K1.04×
22Nevada~20K1.04×
23Kansas~10K1.04×
24Pennsylvania~60K1.03×
25New Jersey~40K1.03×
26Connecticut~20K1.02×
27Arizona~40K1.01×
28Delaware~5K1.01×
29Nebraska~9K1.00×
30New Mexico~9K0.99×
31Alaska~4K0.99×
32Michigan~40K0.98×
33Iowa~10K0.97×
34Rhode Island~5K0.96×
35Massachusetts~30K0.94×
36North Dakota~3K0.94×
37Wisconsin~20K0.92×
38Utah~10K0.92×
39Hawaii~7K0.92×
40South Dakota~4K0.92×
41Washington~30K0.88×
42Washington, District of Columbia~4K0.88×
43Idaho~7K0.87×
44Oregon~20K0.86×
45Maine~5K0.85×
46New Hampshire~6K0.83×
47Colorado~20K0.82×
48Minnesota~20K0.82×
49Montana~4K0.79×
50Vermont~2K0.77×
Fig. 06

Affinity by region

Affinity by region — Febreze, United States
0.77×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Febreze audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Febreze audience
#·InterestCategoryAffinity×
01GU Energy LabsBrand105.56×
02Challenge RothSports105.16×
03Philadelphia MarathonSports99.16×
04Big Sur International MarathonSports87.08×
05Performance BicycleCars & Mobility86.53×
06Los Angeles MarathonSports82.61×
07Western States Endurance RunEvent79.17×
08Paleoaholic - Eat Real FoodTopic79.17×
09Scrubbing BubblesHome & Garden77.38×
10Jeff GallowaySports75.72×
11Vibram FiveFingersFashion & Accessoires73.15×
12Marine Corps MarathonSports66.74×
13ElliptiGOCars & Mobility65.20×
14Justin'sFood & Beverages61.79×
15Flex (magazine)Sports57.58×
16Bob Harper (personal trainer)Sports56.03×
17Ragnar Relay SeriesSports49.76×
18National Car RentalCars & Mobility36.89×
19Plant-Based DietitianFood & Beverages35.51×
20Rock 'n' Roll Marathon SeriesSports20.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Febreze audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Febreze audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE2.15×
Price SensitivityPREMIUM1.96×
MindfulnessBALANCE1.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Febreze audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.60×
SpiritualityBALANCE0.64×
PatriotismCONSERVATISM0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Febreze's target market in United States?

Febreze's target market in United States covers an estimated 1,708,748 people, concentrated in California and Texas.

02

What is the gender split and age of Febreze customers?

73.8% of the Febreze audience are female, 26.2% are male, with an average age of 38.6 years.

03

Which brands do Febreze fans like most?

Febreze fans show strongest brand affinity for Flex (magazine) (57.58×), National Car Rental (36.89×), and Los Angeles Marathon (82.61×) over the country average.

04

Where do Febreze fans live in United States?

Febreze fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Febreze fans also like?

Beyond Febreze itself, the audience over-indexes on National Car Rental (36.89×), Los Angeles Marathon (82.61×), Vibram FiveFingers (73.15×), and Philadelphia Marathon (99.16×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Household cleaning audiences in United States

See Febreze audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Febreze. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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