Rascasse Audience Intelligence

Carbonated water Audience in United States

A data profile of the people who buy, follow and care about Carbonated water in United States — modelled from more than twelve digital signal sources. Carbonated water has an estimated audience of 11,398,577 people in United States.

#13among Beverage in United States#2058among Topic in United States#243in Food & Beverages

The average Carbonated water fan in United States is 39.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Donald Trump, Melania Trump, Candace Owens, with strongest over-indexing on Donald Trump (2.84× the country average).

Demographically, the Carbonated water audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Carbonated water fan in United States is balanced, around 39.1 years old, with strong Patriotism tendencies and a notable affinity for Donald Trump.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Carbonated water profile in United States.

Audience size
11.4M
in United States
Gender
50.8%♀
49.2% male
Age
39.1
average years
Country rank
#3144
Topic in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Carbonated water fans

50.8% are female, 49.2% are male, average age 39.1.

Fig. 02

Gender split

50.8%
Female
49.2%
Male
Demographic split for Carbonated water audience in United States
MetricValue
Female50.8%
Male49.2%
Average age39.1
Estimated audience size11,398,577
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Carbonated water audience in United States
Age bracketShare%
16-1917%
20-2924%
30-3921%
40-4920%
50+19%
Fig. 04

Worldwide distribution

41.4%

of the worldwide Carbonated water audience comes from United States.

Worldwide audience distribution share by country for Carbonated water
CountryShare
United States41.4%
Brazil10.3%
United Kingdom4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Carbonated water audience in United States is strongest.

Fig. 05

Top regions by affinity

Carbonated water fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~200K1.24×
02Oklahoma~200K1.22×
03Alabama~200K1.21×
04Iowa~100K1.19×
05Mississippi~100K1.19×
06Georgia~400K1.18×
07Indiana~200K1.18×
08Kansas~100K1.18×
09Texas~1M1.17×
10Michigan~300K1.15×
11Arkansas~100K1.15×
12Illinois~400K1.11×
13Missouri~200K1.10×
14Minnesota~200K1.09×
15Tennessee~200K1.07×
16Nebraska~60K1.07×
17North Dakota~30K1.07×
18Kentucky~200K1.06×
19New Mexico~60K1.06×
20California~1.5M1.05×
21South Dakota~30K1.05×
22Ohio~400K1.04×
23Hawaii~50K1.04×
24Alaska~30K1.04×
25North Carolina~400K1.02×
26Washington~200K1.02×
27Wisconsin~200K1.02×
28Arizona~200K1.01×
29Nevada~100K1.00×
30South Carolina~200K0.99×
31Maryland~200K0.98×
32Idaho~60K0.98×
33West Virginia~50K0.98×
34Virginia~300K0.97×
35Oregon~100K0.95×
36Montana~30K0.95×
37Florida~700K0.94×
38Utah~100K0.94×
39Delaware~30K0.92×
40Vermont~20K0.91×
41Rhode Island~30K0.89×
42Pennsylvania~300K0.88×
43Maine~40K0.87×
44Washington, District of Columbia~30K0.87×
45Colorado~200K0.85×
46New Hampshire~40K0.85×
47Massachusetts~200K0.81×
48New Jersey~200K0.80×
49Connecticut~90K0.79×
50New York~500K0.76×
Fig. 06

Affinity by region

Affinity by region — Carbonated water, United States
0.76×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Carbonated water audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Carbonated water audience
#·InterestCategoryAffinity×
01Gateway PunditNews4.81×
02Candace OwensLiterature4.67×
03Benjamin NetanyahuPolitics & Society4.51×
04Donald Trump Jr.Politics & Society4.38×
05Nancy PelosiPolitics & Society3.81×
06Melania TrumpPolitics & Society3.68×
07Ted CruzPolitics & Society3.64×
08Dick CheneyPolitics & Society3.11×
09Ivanka TrumpPolitics & Society3.10×
10Donald TrumpPolitics & Society2.84×
11Fox News ChannelMovies & TV2.43×
12Joe BidenPolitics & Society2.14×
13Yahoo! FinanceBusiness & Career1.93×
14Mitch McConnellPolitics & Society1.88×
15Local newsNews1.63×
16CNNMovies & TV1.56×
17Breaking newsMovies & TV1.56×
18MSNNews1.54×
19GodPolitics & Society1.53×
20News broadcastingBusiness & Career1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Carbonated water audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Carbonated water audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.74×
SpiritualityBALANCE1.34×
Need for SecurityCONSERVATISM1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Carbonated water audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.67×
Design AffinityPREMIUM0.69×
IndulgenceJOY0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Carbonated water have in United States?

Carbonated water has an estimated audience of 11,398,577 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Carbonated water fans?

50.8% of Carbonated water fans are female, 49.2% are male, with an average age of 39.1 years.

03

Which brands do Carbonated water fans like most?

Carbonated water fans show strongest brand affinity for Donald Trump (2.84×), Melania Trump (3.68×), and Candace Owens (4.67×) over the country average.

04

Where do Carbonated water fans live in United States?

Carbonated water fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Carbonated water fans also like?

Beyond Carbonated water itself, the audience over-indexes on Melania Trump (3.68×), Candace Owens (4.67×), Donald Trump Jr. (4.38×), and Benjamin Netanyahu (4.51×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beverage audiences in United States

See Carbonated water audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Carbonated water. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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