Rascasse Audience Intelligence

Bed and breakfast Audience in United States

A data profile of the people who buy, follow and care about Bed and breakfast in United States — modelled from more than twelve digital signal sources. Bed and breakfast has an estimated audience of 5,990,955 people in United States.

#26among Travel type in United States#131among Touchpoint in United States#481in Travel & Leisure

The average Bed and breakfast fan in United States is 45.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Lodging, Hobby Lobby, Mitch McConnell, with strongest over-indexing on Lodging (3.73× the country average).

Demographically, the Bed and breakfast audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Community Orientation, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bed and breakfast fan in United States is more female, around 45.0 years old, with strong Community Orientation tendencies and a notable affinity for Lodging.

Category: Travel & Leisure · Type: Touchpoint · Subtype: Travel type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bed and breakfast profile in United States.

Audience size
6M
in United States
Gender
67.6%♀
32.4% male
Age
45.0
average years
Country rank
#5717
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bed and breakfast fans

67.6% are female, 32.4% are male, average age 45.0.

Fig. 02

Gender split

67.6%
Female
32.4%
Male
Demographic split for Bed and breakfast audience in United States
MetricValue
Female67.6%
Male32.4%
Average age45.0
Estimated audience size5,990,955
Fig. 03

Age distribution

Ø 45.0
average years
Age distribution of the Bed and breakfast audience in United States
Age bracketShare%
16-1910%
20-2913%
30-3918%
40-4925%
50+35%
Fig. 04

Worldwide distribution

15.9%

of the worldwide Bed and breakfast audience comes from United States.

Worldwide audience distribution share by country for Bed and breakfast
CountryShare
Italy19.7%
United States15.9%
United Kingdom7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bed and breakfast audience in United States is strongest.

Fig. 05

Top regions by affinity

Bed and breakfast fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~30K3.47×
02Illinois~400K1.78×
03Vermont~20K1.74×
04Washington, District of Columbia~30K1.72×
05Virginia~200K1.45×
06Maine~30K1.44×
07Maryland~100K1.35×
08New York~400K1.32×
09Colorado~100K1.30×
10New Hampshire~30K1.30×
11Pennsylvania~300K1.27×
12Oregon~80K1.22×
13Massachusetts~100K1.18×
14Washington~100K1.17×
15Michigan~200K1.13×
16North Carolina~200K1.09×
17Wisconsin~90K1.02×
18Minnesota~90K1.02×
19Kansas~50K1.01×
20New Jersey~200K1.00×
21Ohio~200K0.99×
22Connecticut~60K0.99×
23Delaware~20K0.97×
24Rhode Island~20K0.96×
25Missouri~90K0.94×
26Utah~50K0.94×
27Alaska~10K0.93×
28South Carolina~80K0.90×
29Louisiana~70K0.89×
30Tennessee~100K0.88×
31Indiana~100K0.88×
32California~600K0.87×
33Montana~10K0.86×
34New Mexico~20K0.83×
35Iowa~40K0.81×
36West Virginia~20K0.81×
37Kentucky~60K0.80×
38Idaho~20K0.80×
39Georgia~100K0.79×
40Florida~300K0.77×
41Alabama~60K0.75×
42Oklahoma~50K0.74×
43Texas~400K0.73×
44Nebraska~20K0.69×
45Hawaii~20K0.67×
46South Dakota~9K0.67×
47Mississippi~30K0.64×
48Arkansas~30K0.61×
49Arizona~70K0.57×
50Nevada~30K0.52×
Fig. 06

Affinity by region

Affinity by region — Bed and breakfast, United States
0.52×1.00×3.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bed and breakfast audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bed and breakfast audience
#·InterestCategoryAffinity×
01InnTravel & Leisure4.08×
02LodgingTravel & Leisure3.73×
03FarmhouseTravel & Leisure2.84×
04The Gilded AgeMovies & TV2.70×
05Farmers' marketFood & Beverages2.43×
06ThanksgivingKids & Family2.25×
07Mobile homeCars & Mobility2.24×
08Hobby LobbyHome & Garden1.97×
09ResortTravel & Leisure1.85×
10Southern United StatesTravel & Leisure1.81×
11Customer serviceBusiness & Career1.79×
12Mitch McConnellPolitics & Society1.78×
13Dollar TreeShopping1.76×
14AldiShopping1.73×
15LivestockPets & Animals1.71×
16GardenHome & Garden1.67×
17Dollar GeneralShopping1.67×
18Kohl'sShopping1.66×
19Macy'sShopping1.64×
20Sam's ClubShopping1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bed and breakfast audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bed and breakfast audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.56×
TravellingTHRILL1.49×
Design AffinityPREMIUM1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bed and breakfast audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.87×
Luxury OrientationPREMIUM0.93×
MindfulnessBALANCE0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bed and breakfast have in United States?

Bed and breakfast has an estimated audience of 5,990,955 people in United States, concentrated in California and New York.

02

What is the gender split and age of Bed and breakfast fans?

67.6% of Bed and breakfast fans are female, 32.4% are male, with an average age of 45.0 years.

03

Which brands do Bed and breakfast fans like most?

Bed and breakfast fans show strongest brand affinity for Lodging (3.73×), Hobby Lobby (1.97×), and Mitch McConnell (1.78×) over the country average.

04

Where do Bed and breakfast fans live in United States?

Bed and breakfast fans in United States are most concentrated in California (reach ~600K), New York (reach ~400K), and Texas (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Bed and breakfast fans also like?

Beyond Bed and breakfast itself, the audience over-indexes on Hobby Lobby (1.97×), Mitch McConnell (1.78×), The Gilded Age (2.7×), and Garden (1.67×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel type audiences in United States

See Bed and breakfast audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bed and breakfast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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