Bed and breakfast Audience in United States

Bed and breakfast logo

Bed and breakfast has an estimated audience of 5,990,955 people in United States. 67.6% are female, 32.4% are male, average age 45.0. Top regions: California, Texas, New York. Top brand affinities: Lodging, Fox News Channel, The Gilded Age, Hobby Lobby, Garden.

The average Bed and breakfast fan in United States is 45.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Lodging, Fox News Channel, The Gilded Age, with strongest over-indexing on Lodging (3.73× the country average). Demographically, the Bed and breakfast audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Community Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Touchpoint · Subtype: Travel type

Demographics of Bed and breakfast fans

Demographic split for Bed and breakfast audience in United States
MetricValue
Female67.6%
Male32.4%
Average age45.0
Estimated audience size5,990,955

Audience persona

The typical Bed and breakfast fan in United States is more female, around 45.0 years old, with strong Community Orientation tendencies and a notable affinity for Lodging.

Top regions in United States

Top regions ranked by reach for Bed and breakfast in United States
RegionReachAffinity
California557,0520.85×
Texas410,9280.8×
New York392,8251.17×
Florida328,0800.81×
Pennsylvania280,1581.39×
Virginia238,5821.63×
North Carolina215,0461.19×
Ohio200,9381.09×
Michigan192,5461.23×
Illinois191,5200.96×
New Jersey167,4001.1×
Georgia157,5800.85×
Washington154,7831.29×
Maryland148,9791.45×
Massachusetts147,7621.25×
Colorado119,7371.27×
Tennessee114,1650.95×
Indiana107,8400.99×
Wisconsin100,9731.12×
Missouri100,0351.04×
Minnesota98,1991.14×
Oregon89,9671.31×
South Carolina86,6780.96×
Louisiana75,7290.98×
Arizona72,2840.59×
Alabama69,4340.83×
Kentucky65,5430.87×
Connecticut60,0441×
Utah56,5831.05×
Oklahoma54,3890.82×
Kansas45,7870.97×
Iowa43,9300.89×
Washington, District of Columbia32,3391.8×
Maine31,1981.45×
Mississippi30,7900.62×
New Hampshire29,8081.26×
Arkansas27,6180.56×
Nevada26,5510.46×
Idaho25,5830.85×
New Mexico24,4080.81×
Nebraska22,0400.73×
West Virginia21,8320.78×
Rhode Island18,0420.95×
Vermont17,9651.71×
Delaware16,5081×
Hawaii16,0030.62×
Montana13,4570.81×
Alaska11,4020.89×
South Dakota8,7850.63×
North Dakota6,6130.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bed and breakfast audience
BrandAffinityCategory
Lodging3.73×Travel & Leisure
Fox News Channel1.67×Movies & TV
The Gilded Age2.7×Movies & TV
Hobby Lobby1.97×Home & Garden
Garden1.67×Home & Garden
Inn4.08×Travel & Leisure
Kohl's1.66×Shopping
Resort1.85×Travel & Leisure
Aldi1.73×Shopping
Farmers' market2.43×Food & Beverages
Thanksgiving2.25×Kids & Family
Dollar Tree1.76×Shopping
Dollar General1.67×Shopping
Customer service1.79×Business & Career
Livestock1.71×Pets & Animals
Southern United States1.81×Travel & Leisure
Macy's1.64×Shopping
Mobile home2.24×Cars & Mobility
Farmhouse2.84×Travel & Leisure
Barbecue1.53×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bed and breakfast audience
TraitClusterScore
Community OrientationOPEN1.63
TravellingTHRILL1.37
IndulgenceJOY1.36
Family OrientationCONSERVATISM1.32
Quality AwarenessPREMIUM1.32
DIY MentalityTHRILL1.3

Worldwide distribution

Worldwide audience distribution share by country for Bed and breakfast
CountryShare
Italy19.7%
United States15.9%
United Kingdom7.4%

See Bed and breakfast audiences in other countries

More Travel type audiences in United States

Frequently asked questions

How many fans does Bed and breakfast have in United States?

Bed and breakfast has an estimated audience of 5,990,955 people in United States, concentrated in California and Texas.

What is the gender split and age of Bed and breakfast fans?

67.6% of Bed and breakfast fans are female, 32.4% are male, with an average age of 45.0 years.

Which brands do Bed and breakfast fans like most?

Bed and breakfast fans show strongest brand affinity for Lodging (3.73×), Fox News Channel (1.67×), and The Gilded Age (2.7×) over the country average.

Where do Bed and breakfast fans live in United States?

Bed and breakfast fans in United States are most concentrated in California (reach 557,052), Texas (reach 410,928), and New York (reach 392,825). These three regions account for the largest share of the active audience.

What other brands do Bed and breakfast fans also like?

Beyond Bed and breakfast itself, the audience over-indexes on Fox News Channel (1.67×), The Gilded Age (2.7×), Hobby Lobby (1.97×), and Garden (1.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bed and breakfast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.