Rascasse Audience Intelligence

Ginseng Audience in United States

A data profile of the people who buy, follow and care about Ginseng in United States — modelled from more than twelve digital signal sources. Ginseng has an estimated audience of 2,709,727 people in United States.

#5391among Topic in United States#416in Health

The average Ginseng fan in United States is 45.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Keratin, Argan oil, Dick Van Dyke, with strongest over-indexing on Keratin (4.96× the country average).

Demographically, the Ginseng audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Creativity, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ginseng fan in United States is more female, around 45.9 years old, with strong Creativity tendencies and a notable affinity for Keratin.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ginseng profile in United States.

Audience size
2.7M
in United States
Gender
65.5%♀
34.5% male
Age
45.9
average years
Country rank
#11174
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ginseng fans

65.5% are female, 34.5% are male, average age 45.9.

Fig. 02

Gender split

65.5%
Female
34.5%
Male
Demographic split for Ginseng audience in United States
MetricValue
Female65.5%
Male34.5%
Average age45.9
Estimated audience size2,709,727
Fig. 03

Age distribution

Ø 45.9
average years
Age distribution of the Ginseng audience in United States
Age bracketShare%
16-1911%
20-2910%
30-3916%
40-4924%
50+39%
Fig. 04

Worldwide distribution

20.2%

of the worldwide Ginseng audience comes from United States.

Worldwide audience distribution share by country for Ginseng
CountryShare
United States20.2%
Taiwan11.5%
Japan4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ginseng audience in United States is strongest.

Fig. 05

Top regions by affinity

Ginseng fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~30K2.55×
02Kentucky~60K1.79×
03Tennessee~90K1.72×
04Indiana~60K1.30×
05Wisconsin~50K1.23×
06Arkansas~30K1.22×
07North Carolina~100K1.18×
08Virginia~80K1.17×
09New York~200K1.12×
10Georgia~90K1.12×
11Ohio~90K1.11×
12Alabama~40K1.10×
13Missouri~50K1.08×
14Mississippi~20K1.07×
15California~300K1.04×
16Pennsylvania~90K1.01×
17Hawaii~10K1.01×
18Vermont~5K1.01×
19Minnesota~40K1.00×
20Illinois~90K0.98×
21Washington~50K0.97×
22Maryland~50K0.97×
23Texas~200K0.95×
24Iowa~20K0.95×
25New Jersey~60K0.94×
26Massachusetts~50K0.94×
27South Carolina~40K0.92×
28Alaska~5K0.92×
29Louisiana~30K0.90×
30Delaware~7K0.90×
31Florida~200K0.89×
32Oklahoma~30K0.88×
33Idaho~10K0.87×
34Maine~8K0.86×
35Washington, District of Columbia~7K0.86×
36Oregon~30K0.85×
37Connecticut~20K0.85×
38Nevada~20K0.85×
39Kansas~20K0.85×
40Michigan~60K0.84×
41Arizona~50K0.83×
42Nebraska~10K0.82×
43South Dakota~5K0.82×
44Utah~20K0.81×
45Rhode Island~7K0.81×
46North Dakota~5K0.81×
47New Mexico~10K0.80×
48New Hampshire~9K0.80×
49Montana~6K0.79×
50Colorado~30K0.74×
Fig. 06

Affinity by region

Affinity by region — Ginseng, United States
0.74×1.00×2.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ginseng audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ginseng audience
#·InterestCategoryAffinity×
01Argan oilHealth11.57×
02KeratinBeauty & Wellness4.96×
03Demi MooreMovies & TV2.54×
04CollagenBeauty & Wellness2.35×
05Dick Van DykeMovies & TV2.33×
06HydrateHealth2.30×
07Life extensionHealth2.26×
08Hair follicleBeauty & Wellness1.87×
09Anti-aging creamBeauty & Wellness1.84×
10Human gastrointestinal tractHealth1.80×
11MetabolismHealth1.79×
12Robert RedfordMovies & TV1.78×
13Human hair growthHealth1.74×
14ShampooBeauty & Wellness1.73×
15DigestionHealth1.69×
16Hair conditionerBeauty & Wellness1.62×
17AgeingBeauty & Wellness1.61×
18Chemical formulaBusiness & Career1.59×
19MoisturizerHome & Garden1.58×
20Panda ExpressFood & Beverages1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ginseng audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ginseng audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.11×
Need for SecurityCONSERVATISM1.05×
SpiritualityBALANCE1.03×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ginseng audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.64×
PatriotismCONSERVATISM0.68×
Luxury OrientationPREMIUM0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ginseng have in United States?

Ginseng has an estimated audience of 2,709,727 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Ginseng fans?

65.5% of Ginseng fans are female, 34.5% are male, with an average age of 45.9 years.

03

Which brands do Ginseng fans like most?

Ginseng fans show strongest brand affinity for Keratin (4.96×), Argan oil (11.57×), and Dick Van Dyke (2.33×) over the country average.

04

Where do Ginseng fans live in United States?

Ginseng fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Ginseng fans also like?

Beyond Ginseng itself, the audience over-indexes on Argan oil (11.57×), Dick Van Dyke (2.33×), Hair follicle (1.87×), and Panda Express (1.55×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Ginseng audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ginseng. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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