Rascasse Audience Intelligence

Argan oil Audience in United States

A data profile of the people who buy, follow and care about Argan oil in United States — modelled from more than twelve digital signal sources. Argan oil has an estimated audience of 2,851,313 people in United States.

#5255among Topic in United States#401in Health

The average Argan oil fan in United States is 40.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Kelly Osbourne, Google News, Ginseng, with strongest over-indexing on Kelly Osbourne (13.88× the country average).

Demographically, the Argan oil audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Price Sensitivity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Argan oil fan in United States is more female, around 40.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Kelly Osbourne.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Argan oil profile in United States.

Audience size
2.9M
in United States
Gender
88.2%♀
11.8% male
Age
40.9
average years
Country rank
#10732
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Argan oil fans

88.2% are female, 11.8% are male, average age 40.9.

Fig. 02

Gender split

88.2%
Female
11.8%
Male
Demographic split for Argan oil audience in United States
MetricValue
Female88.2%
Male11.8%
Average age40.9
Estimated audience size2,851,313
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Argan oil audience in United States
Age bracketShare%
16-1916%
20-2916%
30-3920%
40-4927%
50+21%
Fig. 04

Worldwide distribution

30.8%

of the worldwide Argan oil audience comes from United States.

Worldwide audience distribution share by country for Argan oil
CountryShare
United States30.8%
United Kingdom6.3%
Malaysia5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Argan oil audience in United States is strongest.

Fig. 05

Top regions by affinity

Argan oil fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~100K1.42×
02California~400K1.38×
03Tennessee~70K1.24×
04Texas~300K1.22×
05New York~200K1.21×
06New Jersey~80K1.14×
07Maryland~50K1.11×
08Illinois~100K1.10×
09Georgia~100K1.10×
10Virginia~80K1.10×
11Florida~200K1.09×
12Washington~60K1.09×
13Nevada~30K1.09×
14Minnesota~40K1.08×
15Oregon~30K1.07×
16Connecticut~30K1.07×
17New Mexico~20K1.06×
18Washington, District of Columbia~9K1.05×
19North Carolina~90K1.04×
20Arizona~60K1.04×
21Colorado~50K1.03×
22Massachusetts~60K1.02×
23Alaska~6K1.02×
24Michigan~80K1.01×
25Mississippi~20K1.01×
26Kansas~20K1.01×
27Oklahoma~30K1.00×
28Alabama~40K0.99×
29Louisiana~40K0.99×
30Utah~30K0.99×
31Hawaii~10K0.99×
32Delaware~8K0.99×
33Kentucky~40K0.98×
34Idaho~10K0.95×
35Missouri~40K0.94×
36South Carolina~40K0.94×
37Nebraska~10K0.94×
38Pennsylvania~90K0.93×
39Indiana~50K0.93×
40Arkansas~20K0.93×
41Rhode Island~8K0.92×
42Wisconsin~40K0.89×
43Montana~7K0.89×
44New Hampshire~10K0.88×
45Maine~9K0.88×
46Vermont~4K0.88×
47Iowa~20K0.83×
48West Virginia~10K0.83×
49South Dakota~5K0.82×
50North Dakota~5K0.82×
Fig. 06

Affinity by region

Affinity by region — Argan oil, United States
0.82×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Argan oil audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Argan oil audience
#·InterestCategoryAffinity×
01Eye care professionalBeauty & Wellness16.79×
02Kelly OsbourneMusic & Radio13.88×
03GinsengHealth11.57×
04Michael RookerMovies & TV11.28×
05Milla JovovichMovies & TV10.07×
06Anna FarisMovies & TV5.32×
07Google NewsNews4.23×
08Life extensionHealth3.81×
09QVCMovies & TV3.46×
10Bath and BodyworksShopping3.43×
11Hair ironBeauty & Wellness2.95×
12MoisturizerHome & Garden2.79×
13Discount storesShopping2.31×
14WalgreensShopping2.08×
15IKEAHome & Garden2.04×
16Skin careBeauty & Wellness1.90×
17SephoraShopping1.88×
18Organic foodFood & Beverages1.87×
19Shopping mallsShopping1.82×
20FragrancesBeauty & Wellness1.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Argan oil audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Argan oil audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.71×
IndulgenceJOY1.54×
Community OrientationOPEN1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Argan oil audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.69×
Risk AppetiteTHRILL0.73×
Early Adopter MentalityPOWER0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Argan oil have in United States?

Argan oil has an estimated audience of 2,851,313 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Argan oil fans?

88.2% of Argan oil fans are female, 11.8% are male, with an average age of 40.9 years.

03

Which brands do Argan oil fans like most?

Argan oil fans show strongest brand affinity for Kelly Osbourne (13.88×), Google News (4.23×), and Ginseng (11.57×) over the country average.

04

Where do Argan oil fans live in United States?

Argan oil fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Argan oil fans also like?

Beyond Argan oil itself, the audience over-indexes on Google News (4.23×), Ginseng (11.57×), Milla Jovovich (10.07×), and Eye care professional (16.79×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Argan oil audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Argan oil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →