Argan oil Audience in United States

Argan oil has an estimated audience of 2,851,313 people in United States. 88.2% are female, 11.8% are male, average age 40.9. Top regions: California, Texas, Florida. Top brand affinities: Kelly Osbourne, Google News, Google Maps, Indeed.com, MSN.

The average Argan oil fan in United States is 40.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kelly Osbourne, Google News, Google Maps, with strongest over-indexing on Kelly Osbourne (11.41× the country average). Demographically, the Argan oil audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Price Sensitivity, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Argan oil fans

Demographic split for Argan oil audience in United States
MetricValue
Female88.2%
Male11.8%
Average age40.9
Estimated audience size2,851,313

Audience persona

The typical Argan oil fan in United States is more female, around 40.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Kelly Osbourne.

Top regions in United States

Top regions ranked by reach for Argan oil in United States
RegionReachAffinity
California408,9251.3×
Texas300,1831.22×
Florida222,8421.15×
New York208,3571.31×
Illinois112,9571.19×
Georgia101,3261.15×
North Carolina92,5911.08×
Pennsylvania90,8370.95×
Ohio85,7220.98×
New Jersey84,6201.17×
Virginia81,3061.17×
Michigan80,1631.08×
Washington66,6101.16×
Arizona64,4031.11×
Massachusetts62,5491.11×
Maryland57,7281.18×
Tennessee56,5430.99×
Indiana50,3030.97×
Colorado45,6111.01×
Minnesota45,0431.1×
Missouri44,1890.96×
South Carolina41,6000.97×
Alabama39,2130.98×
Wisconsin38,5390.9×
Louisiana37,3851.02×
Oregon36,4481.12×
Kentucky34,2220.96×
Nevada31,8181.15×
Connecticut31,5101.1×
Oklahoma30,6730.97×
Utah26,3781.03×
Mississippi22,8620.97×
Kansas22,0600.98×
Arkansas21,2900.91×
Iowa18,9900.81×
New Mexico15,1081.06×
Idaho13,4100.94×
Nebraska13,2680.93×
Hawaii12,3641.01×
West Virginia10,2720.77×
Washington, District of Columbia9,5281.11×
New Hampshire9,0890.81×
Rhode Island8,1320.9×
Maine8,0470.79×
Delaware7,8240.99×
Montana6,5150.82×
Alaska5,5540.91×
South Dakota4,5190.69×
North Dakota4,1460.71×
Vermont3,6430.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Argan oil audience
BrandAffinityCategory
Kelly Osbourne11.41×Music & Radio
Google News6.3×News
Google Maps3.33×Internet & Social Media
Indeed.com3.18×Business & Career
MSN2.85×News
Capital One2.77×Business & Career
Ginseng12.45×Health
Eye care professional17.67×Beauty & Wellness
Bath and Bodyworks3.8×Shopping
Enterprise Rent-A-Car3.19×Cars & Mobility
Walgreens2.01×Shopping
Hair conditioner3.33×Beauty & Wellness
Hair iron3.48×Beauty & Wellness
Kendra Scott5.08×Fashion & Accessoires
Skin care2.13×Beauty & Wellness
Anna Faris7.25×Movies & TV
Planet Fitness1.9×Sports
Moisturizer2.86×Home & Garden
Diane Keaton2.9×Movies & TV
Hairbrush3.51×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Argan oil audience
TraitClusterScore
Price SensitivityPREMIUM1.4
Healthy LifestyleBALANCE1.28
CreativityOPEN1.28
IndulgenceJOY1.27
Design AffinityPREMIUM1.23
MindfulnessBALANCE1.21

Worldwide distribution

Worldwide audience distribution share by country for Argan oil
CountryShare
United States30.8%
United Kingdom6.3%
Malaysia5.0%

See Argan oil audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Argan oil have in United States?

Argan oil has an estimated audience of 2,851,313 people in United States, concentrated in California and Texas.

What is the gender split and age of Argan oil fans?

88.2% of Argan oil fans are female, 11.8% are male, with an average age of 40.9 years.

Which brands do Argan oil fans like most?

Argan oil fans show strongest brand affinity for Kelly Osbourne (11.41×), Google News (6.3×), and Google Maps (3.33×) over the country average.

Where do Argan oil fans live in United States?

Argan oil fans in United States are most concentrated in California (reach 408,925), Texas (reach 300,183), and Florida (reach 222,842). These three regions account for the largest share of the active audience.

What other brands do Argan oil fans also like?

Beyond Argan oil itself, the audience over-indexes on Google News (6.3×), Google Maps (3.33×), Indeed.com (3.18×), and MSN (2.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Argan oil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.