Chemical formula Audience in United States

Chemical formula logo

Chemical formula has an estimated audience of 21,460,262 people in United States. 68.7% are female, 31.3% are male, average age 42.6. Top regions: Texas, California, Florida. Top brand affinities: Certified diabetes educator, Tierra Cali, Further education, Software widget, Enrique Hernández (baseball).

The average Chemical formula fan in United States is 42.6 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Certified diabetes educator, Tierra Cali, Further education, with strongest over-indexing on Certified diabetes educator (3.94× the country average). Demographically, the Chemical formula audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Price Sensitivity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Chemical formula fans

Demographic split for Chemical formula audience in United States
MetricValue
Female68.7%
Male31.3%
Average age42.6
Estimated audience size21,460,262

Audience persona

The typical Chemical formula fan in United States is more female, around 42.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Certified diabetes educator.

Top regions in United States

Top regions ranked by reach for Chemical formula in United States
RegionReachAffinity
Texas3,584,2091.94×
California3,361,3921.42×
Florida1,579,5101.09×
New York1,194,2561×
Georgia801,2601.21×
North Carolina760,3561.18×
Pennsylvania675,0990.93×
Illinois642,7670.9×
Ohio596,1490.9×
Virginia574,8211.1×
Washington562,8111.31×
Michigan561,3821×
New Jersey526,8120.97×
Tennessee476,0141.11×
Arizona475,2671.08×
Massachusetts458,0421.08×
Indiana423,3591.08×
Maryland358,5550.97×
Louisiana336,6711.22×
Alabama332,2671.11×
Missouri328,0080.95×
Colorado321,3630.95×
Minnesota288,8870.94×
South Carolina280,9450.87×
Oklahoma274,8081.15×
Oregon238,9620.97×
Wisconsin235,0570.73×
Kentucky230,1450.86×
Connecticut213,4000.99×
Mississippi188,5671.07×
Arkansas185,0831.05×
Nevada180,7860.87×
Utah178,3980.93×
Kansas162,3410.96×
Iowa128,7980.73×
Hawaii114,0681.24×
New Mexico110,8391.03×
Nebraska99,2650.92×
West Virginia91,6450.92×
Idaho89,2670.83×
South Dakota64,6781.3×
Rhode Island62,9270.92×
Maine56,9000.74×
Washington, District of Columbia55,5440.86×
New Hampshire54,8240.65×
North Dakota52,4791.19×
Montana49,1450.83×
Delaware44,7250.76×
Alaska33,8260.74×
Vermont25,5430.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chemical formula audience
BrandAffinityCategory
Certified diabetes educator3.94×Business & Career
Tierra Cali2.16×Travel & Leisure
Further education2.42×Kids & Family
Software widget3.53×Technology & Electronics
Enrique Hernández (baseball)3.02×Sports
Hattiesburg, Mississippi2×Travel & Leisure
Tierra caliente1.57×Travel & Leisure
Bugatti Chiron1.68×Cars & Mobility
The Haunted1.81×Music & Radio
Bounce (film)1.76×Movies & TV
Escape Games2.36×Games
Final Fantasy VII (Famicom)1.73×Games
Lion of Judah1.72×
Zahi Hawass1.85×Business & Career
The Hurricane (1999 film)1.87×Movies & TV
California University of Pennsylvania1.99×Business & Career
JC Whitney1.5×Shopping
Hélio Gracie2.29×Sports
Percussion ensemble1.63×Music & Radio
Fat-tailed sheep2.04×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chemical formula audience
TraitClusterScore
Price SensitivityPREMIUM1.33
SustainabilityBALANCE1.21
Design AffinityPREMIUM1.12
Quality AwarenessPREMIUM1.07
Family OrientationCONSERVATISM1.03
Healthy LifestyleBALANCE1.02

Worldwide distribution

Worldwide audience distribution share by country for Chemical formula
CountryShare
United States38.9%
Italy13.9%
Brazil9.7%

See Chemical formula audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Chemical formula have in United States?

Chemical formula has an estimated audience of 21,460,262 people in United States, concentrated in Texas and California.

What is the gender split and age of Chemical formula fans?

68.7% of Chemical formula fans are female, 31.3% are male, with an average age of 42.6 years.

Which brands do Chemical formula fans like most?

Chemical formula fans show strongest brand affinity for Certified diabetes educator (3.94×), Tierra Cali (2.16×), and Further education (2.42×) over the country average.

Where do Chemical formula fans live in United States?

Chemical formula fans in United States are most concentrated in Texas (reach 3,584,209), California (reach 3,361,392), and Florida (reach 1,579,510). These three regions account for the largest share of the active audience.

What other brands do Chemical formula fans also like?

Beyond Chemical formula itself, the audience over-indexes on Tierra Cali (2.16×), Further education (2.42×), Software widget (3.53×), and Enrique Hernández (baseball) (3.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chemical formula. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.