Chemical formula Audience in United States

Chemical formula has an estimated audience of 21,460,262 people in United States. 68.7% are female, 31.3% are male, average age 42.6. Top regions: Texas, California, Florida. Top brand affinities: Dollar General, Texas Roadhouse, FC Bayern Munich, Made in USA, Dentistry.

The average Chemical formula fan in United States is 42.6 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Dollar General, Texas Roadhouse, FC Bayern Munich, with strongest over-indexing on Dollar General (2.01× the country average). Demographically, the Chemical formula audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Price Sensitivity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Chemical formula fans

Demographic split for Chemical formula audience in United States
MetricValue
Female68.7%
Male31.3%
Average age42.6
Estimated audience size21,460,262

Audience persona

The typical Chemical formula fan in United States is more female, around 42.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Dollar General.

Top regions in United States

Top regions ranked by reach for Chemical formula in United States
RegionReachAffinity
Texas3,584,2091.94×
California3,361,3921.42×
Florida1,579,5101.09×
New York1,194,2561×
Georgia801,2601.21×
North Carolina760,3561.18×
Pennsylvania675,0990.93×
Illinois642,7670.9×
Ohio596,1490.9×
Virginia574,8211.1×
Washington562,8111.31×
Michigan561,3821×
New Jersey526,8120.97×
Tennessee476,0141.11×
Arizona475,2671.08×
Massachusetts458,0421.08×
Indiana423,3591.08×
Maryland358,5550.97×
Louisiana336,6711.22×
Alabama332,2671.11×
Missouri328,0080.95×
Colorado321,3630.95×
Minnesota288,8870.94×
South Carolina280,9450.87×
Oklahoma274,8081.15×
Oregon238,9620.97×
Wisconsin235,0570.73×
Kentucky230,1450.86×
Connecticut213,4000.99×
Mississippi188,5671.07×
Arkansas185,0831.05×
Nevada180,7860.87×
Utah178,3980.93×
Kansas162,3410.96×
Iowa128,7980.73×
Hawaii114,0681.24×
New Mexico110,8391.03×
Nebraska99,2650.92×
West Virginia91,6450.92×
Idaho89,2670.83×
South Dakota64,6781.3×
Rhode Island62,9270.92×
Maine56,9000.74×
Washington, District of Columbia55,5440.86×
New Hampshire54,8240.65×
North Dakota52,4791.19×
Montana49,1450.83×
Delaware44,7250.76×
Alaska33,8260.74×
Vermont25,5430.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chemical formula audience
BrandAffinityCategory
Dollar General2.01×Shopping
Texas Roadhouse1.78×Food & Beverages
FC Bayern Munich3.02×Sports
Made in USA2.58×Business & Career
Dentistry2.36×Business & Career
Hormone3.49×Health
J. C. Penney2.1×Shopping
Kroger1.79×Food & Beverages
Dollar Tree1.61×Shopping
Wells Fargo1.53×Business & Career
Menards1.93×Home & Garden
Real property2.03×Home & Garden
Skin care1.62×Beauty & Wellness
Chase (bank)1.73×Business & Career
Publix1.89×Shopping
IHOP2×Food & Beverages
Panda Express1.56×Food & Beverages
Five Below1.7×Shopping
Hair coloring1.86×Beauty & Wellness
Moisturizer1.81×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chemical formula audience
TraitClusterScore
Price SensitivityPREMIUM1.33
SustainabilityBALANCE1.21
Design AffinityPREMIUM1.12
Quality AwarenessPREMIUM1.07
Family OrientationCONSERVATISM1.03
Healthy LifestyleBALANCE1.02

Worldwide distribution

Worldwide audience distribution share by country for Chemical formula
CountryShare
United States38.9%
Italy13.9%
Brazil9.7%

See Chemical formula audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Chemical formula have in United States?

Chemical formula has an estimated audience of 21,460,262 people in United States, concentrated in Texas and California.

What is the gender split and age of Chemical formula fans?

68.7% of Chemical formula fans are female, 31.3% are male, with an average age of 42.6 years.

Which brands do Chemical formula fans like most?

Chemical formula fans show strongest brand affinity for Dollar General (2.01×), Texas Roadhouse (1.78×), and FC Bayern Munich (3.02×) over the country average.

Where do Chemical formula fans live in United States?

Chemical formula fans in United States are most concentrated in Texas (reach 3,584,209), California (reach 3,361,392), and Florida (reach 1,579,510). These three regions account for the largest share of the active audience.

What other brands do Chemical formula fans also like?

Beyond Chemical formula itself, the audience over-indexes on Texas Roadhouse (1.78×), FC Bayern Munich (3.02×), Made in USA (2.58×), and Dentistry (2.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chemical formula. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.