A data profile of the people who buy, follow and care about Chemical formula in Brazil — modelled from more than twelve digital signal sources. Chemical formula has an estimated audience of 5,358,741 people in Brazil.
Chemical formula has an estimated audience of 5,358,741 people in Brazil. 72.1% are female, 27.9% are male, average age 42.9. Top brand affinities: Shakira, Bossa nova, Airbnb, MSN, Electrolux.
Top brand affinities include Shakira, Bossa nova, Airbnb, with strongest over-indexing on Shakira (3.22× the country average).
Demographically, the Chemical formula audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Creativity, Indulgence.
The typical Chemical formula fan in Brazil is more female, around 42.9 years old, with strong Creativity tendencies and a notable affinity for Shakira.
The key figures that characterise the Chemical formula profile in Brazil.
72.1% are female, 27.9% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 72.1% |
| Male | 27.9% |
| Average age | 42.9 |
| Estimated audience size | 5,358,741 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 26% |
of the worldwide Chemical formula audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 38.9% |
| Italy | 13.9% |
| Brazil | 9.7% |
The strongest cross-interests of the Chemical formula audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Maria Bethânia | Music & Radio | 3.23× | ||
| 02 | Shakira | Music & Radio | 3.22× | ||
| 03 | Bossa nova | Music & Radio | 3.08× | ||
| 04 | Kitchenware | Home & Garden | 2.74× | ||
| 05 | MSN | News | 2.17× | ||
| 06 | Electrolux | Home & Garden | 2.17× | ||
| 07 | Airbnb | Travel & Leisure | 2.14× | ||
| 08 | Handbags | Fashion & Accessoires | 1.97× | ||
| 09 | Art jewelry | Fashion & Accessoires | 1.88× | ||
| 10 | Child care | Kids & Family | 1.87× | ||
| 11 | Dafiti | Fashion & Accessoires | 1.80× | ||
| 12 | Hypermarket | Shopping | 1.76× | ||
| 13 | Children's clothing | Fashion & Accessoires | 1.76× | ||
| 14 | Wine | Food & Beverages | 1.74× | ||
| 15 | Lojas Renner | Fashion & Accessoires | 1.64× | ||
| 16 | Real property | Home & Garden | 1.63× | ||
| 17 | Cloud computing | Technology & Electronics | 1.57× | ||
| 18 | College | Business & Career | 1.56× | ||
| 19 | Organic food | Food & Beverages | 1.53× | ||
| 20 | Knitting | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.74× | |
| Indulgence | JOY | 1.70× | |
| Community Orientation | OPEN | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.50× | |
| Luxury Orientation | PREMIUM | 0.72× | |
| Social Media Usage | JOY | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Chemical formula. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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