Hydrate Audience in United States

Hydrate has an estimated audience of 10,533,056 people in United States. 78.4% are female, 21.6% are male, average age 40.4. Top regions: California, Texas, Florida. Top brand affinities: Dollar General, Skin care, Moisturizer, The UPS Store, AutoZone.

The average Hydrate fan in United States is 40.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dollar General, Skin care, Moisturizer, with strongest over-indexing on Dollar General (2.02× the country average). Demographically, the Hydrate audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Sustainability, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Hydrate fans

Demographic split for Hydrate audience in United States
MetricValue
Female78.4%
Male21.6%
Average age40.4
Estimated audience size10,533,056

Audience persona

The typical Hydrate fan in United States is more female, around 40.4 years old, with strong Sustainability tendencies and a notable affinity for Dollar General.

Top regions in United States

Top regions ranked by reach for Hydrate in United States
RegionReachAffinity
California1,514,0871.31×
Texas1,162,4401.28×
Florida752,1941.05×
New York608,1921.03×
Illinois490,8281.4×
Georgia386,0791.19×
North Carolina364,9081.15×
Ohio327,0841.01×
Pennsylvania322,0340.91×
Virginia298,1901.16×
New Jersey268,5701×
Michigan247,2220.9×
Arizona245,2851.14×
Washington223,6611.06×
Tennessee218,8421.04×
Massachusetts196,9450.95×
Maryland193,7651.07×
Indiana184,6640.96×
Louisiana168,5011.24×
Missouri167,6500.99×
Alabama163,2361.11×
South Carolina161,7821.02×
Colorado160,2210.97×
Wisconsin146,3440.92×
Minnesota142,0050.94×
Oregon127,4831.06×
Oklahoma122,1841.04×
Kentucky120,2470.91×
Nevada110,2521.08×
Connecticut97,3340.92×
Mississippi92,0411.06×
Iowa90,4251.04×
Utah90,4090.96×
Arkansas86,3390.99×
Kansas80,2100.97×
New Mexico51,5170.98×
Nebraska50,6450.96×
Idaho48,8120.92×
Hawaii47,8781.06×
West Virginia38,4640.78×
New Hampshire32,4710.78×
Washington, District of Columbia29,8640.94×
Maine29,4590.78×
Delaware25,2200.87×
Alaska25,1971.12×
Rhode Island23,6570.71×
Montana23,4020.8×
South Dakota23,3010.96×
North Dakota20,5180.95×
Vermont13,4800.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hydrate audience
BrandAffinityCategory
Dollar General2.02×Shopping
Skin care2.15×Beauty & Wellness
Moisturizer2.92×Home & Garden
The UPS Store2.01×Shopping
AutoZone1.69×Cars & Mobility
Dentistry2.26×Business & Career
Wells Fargo1.61×Business & Career
Menards2.08×Home & Garden
Texas Roadhouse1.63×Food & Beverages
Hair straightening2.59×Beauty & Wellness
Hair coloring2.51×Beauty & Wellness
J. C. Penney2.05×Shopping
Hormone3.24×Health
Kroger1.8×Food & Beverages
Dollar Tree1.61×Shopping
Made in USA2.34×Business & Career
Hair dryer2.89×Beauty & Wellness
ULTA Beauty2.03×Beauty & Wellness
Hairbrush2.98×Beauty & Wellness
Five Below2.09×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hydrate audience
TraitClusterScore
SustainabilityBALANCE1.6
Price SensitivityPREMIUM1.44
Design AffinityPREMIUM1.34
Healthy LifestyleBALANCE1.22
IndulgenceJOY1.15
Luxury OrientationPREMIUM1.13

Worldwide distribution

Worldwide audience distribution share by country for Hydrate
CountryShare
United States55.0%
United Kingdom9.9%
France5.2%

See Hydrate audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Hydrate have in United States?

Hydrate has an estimated audience of 10,533,056 people in United States, concentrated in California and Texas.

What is the gender split and age of Hydrate fans?

78.4% of Hydrate fans are female, 21.6% are male, with an average age of 40.4 years.

Which brands do Hydrate fans like most?

Hydrate fans show strongest brand affinity for Dollar General (2.02×), Skin care (2.15×), and Moisturizer (2.92×) over the country average.

Where do Hydrate fans live in United States?

Hydrate fans in United States are most concentrated in California (reach 1,514,087), Texas (reach 1,162,440), and Florida (reach 752,194). These three regions account for the largest share of the active audience.

What other brands do Hydrate fans also like?

Beyond Hydrate itself, the audience over-indexes on Skin care (2.15×), Moisturizer (2.92×), The UPS Store (2.01×), and AutoZone (1.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hydrate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.