Rascasse Audience Intelligence

Hydrate Audience in United States

A data profile of the people who buy, follow and care about Hydrate in United States — modelled from more than twelve digital signal sources. Hydrate has an estimated audience of 10,533,056 people in United States.

#2193among Topic in United States#148in Health

The average Hydrate fan in United States is 40.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Moisturizer, Skin care, Walgreens, with strongest over-indexing on Moisturizer (3.06× the country average).

Demographically, the Hydrate audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Price Sensitivity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hydrate fan in United States is more female, around 40.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Moisturizer.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hydrate profile in United States.

Audience size
10.5M
in United States
Gender
78.4%♀
21.6% male
Age
40.4
average years
Country rank
#3401
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hydrate fans

78.4% are female, 21.6% are male, average age 40.4.

Fig. 02

Gender split

78.4%
Female
21.6%
Male
Demographic split for Hydrate audience in United States
MetricValue
Female78.4%
Male21.6%
Average age40.4
Estimated audience size10,533,056
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Hydrate audience in United States
Age bracketShare%
16-1917%
20-2919%
30-3920%
40-4924%
50+21%
Fig. 04

Worldwide distribution

55.0%

of the worldwide Hydrate audience comes from United States.

Worldwide audience distribution share by country for Hydrate
CountryShare
United States55.0%
United Kingdom9.9%
France5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hydrate audience in United States is strongest.

Fig. 05

Top regions by affinity

Hydrate fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~500K1.34×
02Texas~1M1.32×
03California~1.5M1.23×
04Georgia~400K1.20×
05North Carolina~400K1.19×
06Louisiana~200K1.17×
07Virginia~300K1.15×
08Arkansas~100K1.11×
09Hawaii~50K1.11×
10South Carolina~200K1.09×
11Oklahoma~100K1.09×
12Arizona~200K1.08×
13Alabama~200K1.08×
14South Dakota~30K1.07×
15Indiana~200K1.06×
16Maryland~200K1.06×
17Kansas~90K1.06×
18New Mexico~60K1.06×
19Alaska~20K1.05×
20Mississippi~90K1.04×
21Connecticut~100K1.03×
22North Dakota~20K1.03×
23Idaho~50K1.02×
24Kentucky~100K1.01×
25New Jersey~300K1.00×
26Nevada~100K1.00×
27Nebraska~50K0.98×
28Florida~700K0.97×
29Tennessee~200K0.97×
30Colorado~200K0.95×
31Wisconsin~200K0.95×
32Iowa~80K0.95×
33Pennsylvania~300K0.94×
34Ohio~300K0.94×
35Oregon~100K0.94×
36West Virginia~50K0.94×
37Missouri~200K0.93×
38Utah~90K0.93×
39Delaware~30K0.92×
40New York~500K0.91×
41Washington~200K0.91×
42Minnesota~100K0.91×
43Montana~30K0.91×
44New Hampshire~40K0.89×
45Vermont~20K0.88×
46Massachusetts~200K0.86×
47Maine~30K0.86×
48Michigan~200K0.85×
49Rhode Island~30K0.85×
50Washington, District of Columbia~30K0.81×
Fig. 06

Affinity by region

Affinity by region — Hydrate, United States
0.81×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hydrate audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hydrate audience
#·InterestCategoryAffinity×
01HyaluronanBeauty & Wellness4.29×
02Lip balmBeauty & Wellness3.97×
03Life extensionHealth3.13×
04MoisturizerHome & Garden3.06×
05CollagenBeauty & Wellness3.06×
06SunscreenBeauty & Wellness2.97×
07SmoothieFood & Beverages2.39×
08Eyelash extensionsBeauty & Wellness2.15×
09Skin careBeauty & Wellness2.00×
10PharmacyBusiness & Career1.94×
11ULTA BeautyBeauty & Wellness1.71×
12WalgreensShopping1.62×
13Real propertyHome & Garden1.62×
14Discounts and allowancesShopping1.60×
15Subscription business modelShopping1.56×
16Personal careHealth1.55×
17The UPS StoreShopping1.55×
18Snack foodFood & Beverages1.55×
19Hair careBeauty & Wellness1.55×
20Black Friday (shopping)Shopping1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hydrate audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hydrate audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.64×
IndulgenceJOY1.58×
Community OrientationOPEN1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hydrate audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.61×
Risk AppetiteTHRILL0.75×
Social Media UsageJOY0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hydrate have in United States?

Hydrate has an estimated audience of 10,533,056 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hydrate fans?

78.4% of Hydrate fans are female, 21.6% are male, with an average age of 40.4 years.

03

Which brands do Hydrate fans like most?

Hydrate fans show strongest brand affinity for Moisturizer (3.06×), Skin care (2×), and Walgreens (1.62×) over the country average.

04

Where do Hydrate fans live in United States?

Hydrate fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Hydrate fans also like?

Beyond Hydrate itself, the audience over-indexes on Skin care (2×), Walgreens (1.62×), Lip balm (3.97×), and Pharmacy (1.94×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Hydrate audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hydrate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →