Lip balm Audience in United States

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Lip balm has an estimated audience of 9,097,949 people in United States. 81.9% are female, 18.1% are male, average age 33.1. Top regions: California, Texas, New York. Top brand affinities: Papyrus, Walgreens, CVS Pharmacy, Eyelash curler, Macy's.

The average Lip balm fan in United States is 33.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Papyrus, Walgreens, CVS Pharmacy, with strongest over-indexing on Papyrus (6.2× the country average). Demographically, the Lip balm audience skews more female with an average age of 33.1, and over-indexes on personality traits such as Luxury Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Skin

Demographics of Lip balm fans

Demographic split for Lip balm audience in United States
MetricValue
Female81.9%
Male18.1%
Average age33.1
Estimated audience size9,097,949

Audience persona

The typical Lip balm fan in United States is more female, around 33.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Papyrus.

Top regions in United States

Top regions ranked by reach for Lip balm in United States
RegionReachAffinity
California1,534,5551.53×
Texas1,049,5241.34×
New York741,0821.46×
Florida688,8471.12×
Illinois379,3031.25×
New Jersey335,5901.45×
Pennsylvania321,4791.05×
Georgia314,4871.12×
North Carolina279,2811.02×
Ohio266,0540.95×
Virginia264,6011.19×
Michigan235,1590.99×
Washington223,9651.23×
Massachusetts217,6661.21×
Arizona184,0000.99×
Maryland175,2711.12×
Tennessee174,2920.96×
Indiana169,1831.02×
Minnesota142,0581.09×
Missouri135,1820.92×
Colorado130,7970.91×
Wisconsin126,2670.92×
South Carolina118,2420.86×
Louisiana115,8620.99×
Alabama114,9340.9×
Nevada106,9211.22×
Kentucky106,5400.93×
Connecticut101,8481.12×
Oregon96,9980.93×
Oklahoma95,6950.95×
Utah84,0891.03×
Kansas76,5911.07×
Iowa70,2320.94×
Arkansas67,2620.9×
Mississippi64,4890.86×
Nebraska46,6301.02×
Hawaii43,6391.12×
New Mexico40,7140.89×
Idaho39,5920.87×
West Virginia36,1210.85×
New Hampshire30,7970.86×
Rhode Island27,6140.95×
Delaware25,6251.02×
Maine24,9750.77×
Washington, District of Columbia23,9150.87×
Montana18,5800.74×
North Dakota15,7560.84×
South Dakota14,4290.69×
Alaska14,1050.72×
Vermont10,0780.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lip balm audience
BrandAffinityCategory
Papyrus6.2×Politics & Society
Walgreens3.51×Shopping
CVS Pharmacy3.78×Shopping
Eyelash curler27.2×Beauty & Wellness
Macy's2.9×Shopping
Food and drink1.69×Food & Beverages
La Roche-Posay10.49×Beauty & Wellness
Lip gloss6.88×Beauty & Wellness
Vichy17.64×Beauty & Wellness
Beauty1.75×Beauty & Wellness
ULTA Beauty3.52×Beauty & Wellness
Hair products2.28×Beauty & Wellness
Face powder7.36×Beauty & Wellness
Sephora2.84×Shopping
ChapStick23.06×Beauty & Wellness
Natural skin care4.16×Beauty & Wellness
Shoes1.97×Fashion & Accessoires
Euphoria1.77×Movies & TV
Lip4.77×Beauty & Wellness
CVS Caremark10.67×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lip balm audience
TraitClusterScore
Luxury OrientationPREMIUM2.93
SustainabilityBALANCE1.69
ExtroversionTHRILL1.67
Price SensitivityPREMIUM1.44
Design AffinityPREMIUM1.41
CreativityOPEN1.33

Worldwide distribution

Worldwide audience distribution share by country for Lip balm
CountryShare
Japan26.1%
United States13.8%
United Kingdom5.2%

See Lip balm audiences in other countries

More Skin audiences in United States

Frequently asked questions

How many fans does Lip balm have in United States?

Lip balm has an estimated audience of 9,097,949 people in United States, concentrated in California and Texas.

What is the gender split and age of Lip balm fans?

81.9% of Lip balm fans are female, 18.1% are male, with an average age of 33.1 years.

Which brands do Lip balm fans like most?

Lip balm fans show strongest brand affinity for Papyrus (6.2×), Walgreens (3.51×), and CVS Pharmacy (3.78×) over the country average.

Where do Lip balm fans live in United States?

Lip balm fans in United States are most concentrated in California (reach 1,534,555), Texas (reach 1,049,524), and New York (reach 741,082). These three regions account for the largest share of the active audience.

What other brands do Lip balm fans also like?

Beyond Lip balm itself, the audience over-indexes on Walgreens (3.51×), CVS Pharmacy (3.78×), Eyelash curler (27.2×), and Macy's (2.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lip balm. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.