Rascasse Audience Intelligence

Lip balm Audience in United States

A data profile of the people who buy, follow and care about Lip balm in United States — modelled from more than twelve digital signal sources. Lip balm has an estimated audience of 9,097,949 people in United States.

#9among Skin in United States#2479among Topic in United States#98in Beauty & Wellness

The average Lip balm fan in United States is 33.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Papyrus, Walgreens, CVS Pharmacy, with strongest over-indexing on Papyrus (6.2× the country average).

Demographically, the Lip balm audience skews more female with an average age of 33.1, and over-indexes on personality traits such as Extroversion, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lip balm fan in United States is more female, around 33.1 years old, with strong Extroversion tendencies and a notable affinity for Papyrus.

Category: Beauty & Wellness · Type: Topic · Subtype: Skin

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lip balm profile in United States.

Audience size
9.1M
in United States
Gender
81.9%♀
18.1% male
Age
33.1
average years
Country rank
#3931
Topic in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lip balm fans

81.9% are female, 18.1% are male, average age 33.1.

Fig. 02

Gender split

81.9%
Female
18.1%
Male
Demographic split for Lip balm audience in United States
MetricValue
Female81.9%
Male18.1%
Average age33.1
Estimated audience size9,097,949
Fig. 03

Age distribution

Ø 33.1
average years
Age distribution of the Lip balm audience in United States
Age bracketShare%
16-1937%
20-2921%
30-3916%
40-4914%
50+11%
Fig. 04

Worldwide distribution

13.8%

of the worldwide Lip balm audience comes from United States.

Worldwide audience distribution share by country for Lip balm
CountryShare
Japan26.1%
United States13.8%
United Kingdom5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lip balm audience in United States is strongest.

Fig. 05

Top regions by affinity

Lip balm fans by region: top regions in United States
#RegionReachAffinity×
01California~1.5M1.43×
02New Jersey~300K1.39×
03New York~700K1.38×
04Texas~1M1.31×
05Illinois~400K1.21×
06Washington~200K1.15×
07Massachusetts~200K1.15×
08Nevada~100K1.15×
09Hawaii~50K1.15×
10Virginia~200K1.12×
11Maryland~200K1.11×
12Connecticut~100K1.10×
13Georgia~300K1.08×
14Florida~600K1.04×
15Kansas~70K1.04×
16Minnesota~100K1.03×
17Nebraska~50K1.03×
18Pennsylvania~300K1.02×
19Louisiana~100K1.01×
20Delaware~30K1.01×
21North Carolina~300K1.00×
22Rhode Island~30K1.00×
23Arizona~200K0.98×
24Indiana~200K0.98×
25Utah~80K0.98×
26Michigan~200K0.96×
27Kentucky~100K0.96×
28Arkansas~70K0.96×
29Alabama~100K0.95×
30Oklahoma~100K0.95×
31Mississippi~70K0.95×
32North Dakota~20K0.95×
33Oregon~100K0.94×
34Iowa~70K0.94×
35Tennessee~200K0.93×
36Wisconsin~100K0.93×
37West Virginia~40K0.93×
38Ohio~300K0.92×
39Idaho~40K0.92×
40Missouri~100K0.91×
41Maine~30K0.91×
42Washington, District of Columbia~20K0.90×
43New Mexico~40K0.89×
44Colorado~100K0.87×
45South Carolina~100K0.87×
46New Hampshire~30K0.87×
47Alaska~20K0.87×
48South Dakota~20K0.86×
49Vermont~10K0.86×
50Montana~20K0.82×
Fig. 06

Affinity by region

Affinity by region — Lip balm, United States
0.82×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lip balm audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lip balm audience
#·InterestCategoryAffinity×
01Eyelash curlerBeauty & Wellness27.20×
02VichyBeauty & Wellness17.64×
03CVS CaremarkBusiness & Career10.67×
04La Roche-PosayBeauty & Wellness10.49×
05Face powderBeauty & Wellness7.36×
06Lip glossBeauty & Wellness6.88×
07PapyrusPolitics & Society6.20×
08LipBeauty & Wellness4.77×
09Natural skin careBeauty & Wellness4.16×
10CVS PharmacyShopping3.78×
11ULTA BeautyBeauty & Wellness3.52×
12WalgreensShopping3.51×
13Fashion NovaShopping3.33×
14Macy'sShopping2.90×
15SephoraShopping2.84×
16Personal careHealth2.75×
17Hair productsBeauty & Wellness2.28×
18ShoesFashion & Accessoires1.97×
19BeautyBeauty & Wellness1.75×
20Food and drinkFood & Beverages1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lip balm audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lip balm audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.74×
SustainabilityBALANCE1.57×
CreativityOPEN1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lip balm audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.46×
Career OrientationPOWER0.77×
Risk AppetiteTHRILL0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lip balm have in United States?

Lip balm has an estimated audience of 9,097,949 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Lip balm fans?

81.9% of Lip balm fans are female, 18.1% are male, with an average age of 33.1 years.

03

Which brands do Lip balm fans like most?

Lip balm fans show strongest brand affinity for Papyrus (6.2×), Walgreens (3.51×), and CVS Pharmacy (3.78×) over the country average.

04

Where do Lip balm fans live in United States?

Lip balm fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and New York (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Lip balm fans also like?

Beyond Lip balm itself, the audience over-indexes on Walgreens (3.51×), CVS Pharmacy (3.78×), Eyelash curler (27.2×), and Macy's (2.9×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Lip balm. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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