Eyelash curler Audience in United States

Eyelash curler has an estimated audience of 809,465 people in United States. 92.2% are female, 7.8% are male, average age 29.3. Top regions: California, Texas, Florida. Top brand affinities: La Roche-Posay, Lip balm, CVS Pharmacy, Weleda, Kérastase.

The average Eyelash curler fan in United States is 29.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include La Roche-Posay, Lip balm, CVS Pharmacy, with strongest over-indexing on La Roche-Posay (43.22× the country average). Demographically, the Eyelash curler audience skews more female with an average age of 29.3, and over-indexes on personality traits such as Luxury Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Cosmetics

Demographics of Eyelash curler fans

Demographic split for Eyelash curler audience in United States
MetricValue
Female92.2%
Male7.8%
Average age29.3
Estimated audience size809,465

Audience persona

The typical Eyelash curler fan in United States is more female, around 29.3 years old, with strong Luxury Orientation tendencies and a notable affinity for La Roche-Posay.

Top regions in United States

Top regions ranked by reach for Eyelash curler in United States
RegionReachAffinity
California128,8541.45×
Texas93,1891.34×
Florida53,5580.98×
New York46,4331.03×
Illinois32,0951.19×
Pennsylvania27,5621.01×
Georgia24,7220.99×
North Carolina23,6570.97×
Ohio23,5610.94×
New Jersey22,8431.11×
Michigan21,3611.01×
Virginia21,0961.07×
Washington17,8371.1×
Arizona16,5301×
Tennessee16,4691.01×
Indiana16,4461.11×
Massachusetts16,2101.02×
Maryland13,8150.99×
Missouri13,2441.02×
Minnesota12,0351.04×
Colorado11,9060.93×
South Carolina11,7190.96×
Wisconsin11,4430.94×
Kentucky10,9161.08×
Alabama10,8290.96×
Louisiana10,4161×
Oklahoma9,7291.08×
Oregon9,1660.99×
Utah8,9691.24×
Connecticut8,2271.01×
Nevada8,1171.04×
Iowa7,2441.09×
Arkansas7,0911.06×
Kansas6,9041.08×
Mississippi5,9370.89×
Nebraska4,8011.18×
New Mexico4,1441.02×
Idaho4,0571×
West Virginia3,7861×
Hawaii3,4991.01×
New Hampshire2,9040.91×
Maine2,2680.78×
Rhode Island2,2560.88×
Washington, District of Columbia1,8720.77×
South Dakota1,8580.99×
Montana1,8110.81×
Delaware1,7050.76×
North Dakota1,5620.94×
Alaska1,4390.83×
Vermont9620.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Eyelash curler audience
BrandAffinityCategory
La Roche-Posay43.22×Beauty & Wellness
Lip balm30.36×Beauty & Wellness
CVS Pharmacy9.9×Shopping
Weleda82.18×Beauty & Wellness
Kérastase34.48×Beauty & Wellness
Kiehl's24.08×Beauty & Wellness
Walgreens7.41×Shopping
Eyelash extensions13.01×Beauty & Wellness
Alexandra Daddario18.81×Movies & TV
Apple Store13.99×Shopping
Concealer16.89×Beauty & Wellness
Dakota Johnson16.14×Movies & TV
Hair conditioner10.99×Beauty & Wellness
Bioderma34.99×Beauty & Wellness
Sarah Jessica Parker20.61×Movies & TV
Lip gloss14.55×Beauty & Wellness
Horoscope13.08×Health
Eddie Bauer18.1×Fashion & Accessoires
Novak Djokovic17.12×Sports
Emilia Clarke16.13×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Eyelash curler audience
TraitClusterScore
Luxury OrientationPREMIUM2.35
SustainabilityBALANCE1.49
Design AffinityPREMIUM1.46
Price SensitivityPREMIUM1.35
Pet OwnershipJOY1.34
ExtroversionTHRILL1.34

Worldwide distribution

Worldwide audience distribution share by country for Eyelash curler
CountryShare
United States22.7%
Japan15.2%
Ghana12.5%

See Eyelash curler audiences in other countries

More Cosmetics audiences in United States

Frequently asked questions

How many fans does Eyelash curler have in United States?

Eyelash curler has an estimated audience of 809,465 people in United States, concentrated in California and Texas.

What is the gender split and age of Eyelash curler fans?

92.2% of Eyelash curler fans are female, 7.8% are male, with an average age of 29.3 years.

Which brands do Eyelash curler fans like most?

Eyelash curler fans show strongest brand affinity for La Roche-Posay (43.22×), Lip balm (30.36×), and CVS Pharmacy (9.9×) over the country average.

Where do Eyelash curler fans live in United States?

Eyelash curler fans in United States are most concentrated in California (reach 128,854), Texas (reach 93,189), and Florida (reach 53,558). These three regions account for the largest share of the active audience.

What other brands do Eyelash curler fans also like?

Beyond Eyelash curler itself, the audience over-indexes on Lip balm (30.36×), CVS Pharmacy (9.9×), Weleda (82.18×), and Kérastase (34.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Eyelash curler. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.