Boiled egg Audience in United States

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Boiled egg has an estimated audience of 1,509,236 people in United States. 63.6% are female, 36.4% are male, average age 44.4. Top regions: Texas, California, Florida. Top brand affinities: Cantinflas, Galaxy (chocolate), Spring training, Picnic basket, National Cherry Blossom Festival.

The average Boiled egg fan in United States is 44.4 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Cantinflas, Galaxy (chocolate), Spring training, with strongest over-indexing on Cantinflas (106.43× the country average). Demographically, the Boiled egg audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Indulgence, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Dish

Demographics of Boiled egg fans

Demographic split for Boiled egg audience in United States
MetricValue
Female63.6%
Male36.4%
Average age44.4
Estimated audience size1,509,236

Audience persona

The typical Boiled egg fan in United States is more female, around 44.4 years old, with strong Indulgence tendencies and a notable affinity for Cantinflas.

Top regions in United States

Top regions ranked by reach for Boiled egg in United States
RegionReachAffinity
Texas149,9831.16×
California138,1900.83×
Florida100,9260.99×
New York58,5680.69×
Georgia54,4841.17×
North Carolina53,1851.17×
Illinois42,5290.85×
Ohio41,3340.89×
Tennessee37,7061.25×
Michigan36,2200.92×
Virginia33,8030.92×
Pennsylvania32,7290.64×
Alabama31,0331.47×
Arizona30,2240.98×
Indiana29,8181.08×
Washington29,1690.96×
South Carolina27,4281.21×
New Jersey26,1660.68×
Missouri25,8811.06×
Louisiana24,7031.27×
Massachusetts22,6580.76×
Oklahoma21,8951.31×
Maryland21,5030.83×
Kentucky21,2331.12×
Wisconsin21,0660.93×
Colorado20,5760.87×
Minnesota19,3590.9×
Oregon18,3561.06×
Arkansas16,7101.34×
Mississippi15,0471.21×
Kansas13,4991.13×
Utah13,3860.99×
Iowa12,1740.98×
Nevada11,4480.78×
Connecticut9,8600.65×
Idaho8,4161.11×
New Mexico7,9501.05×
West Virginia7,8651.12×
Hawaii7,7351.19×
Nebraska7,5911×
Maine5,4791.01×
Alaska4,9121.52×
New Hampshire4,7000.79×
Montana4,5201.08×
South Dakota3,7911.09×
Rhode Island3,7550.78×
North Dakota3,5211.14×
Washington, District of Columbia2,9240.64×
Delaware2,8490.68×
Vermont2,1360.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Boiled egg audience
BrandAffinityCategory
Cantinflas106.43×Movies & TV
Galaxy (chocolate)19.88×Food & Beverages
Spring training21.69×Sports
Picnic basket38.04×Home & Garden
National Cherry Blossom Festival42.34×Travel & Leisure
Trang, Thailand73.24×Travel & Leisure
Egg (food)7.31×Food & Beverages
Common law5.03×Politics & Society
Starbucks2.46×Food & Beverages
Flowering plant3.08×Home & Garden
Little Debbie19.98×Food & Beverages
Compensation and benefits12.59×Business & Career
Cadbury17.36×Shopping
Duck6.72×Pets & Animals
Civil law (common law)6.85×Politics & Society
Omelete20.04×Internet & Social Media
Sunday Brunch5.72×Kids & Family
Students' union8.69×Business & Career
Spring (season)4.11×Travel & Leisure
Spring break5.71×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Boiled egg audience
TraitClusterScore
IndulgenceJOY1.96
DIY MentalityTHRILL1.49
Price SensitivityPREMIUM1.42
SustainabilityBALANCE1.4
Healthy LifestyleBALANCE1.38
ExtroversionTHRILL1.34

Worldwide distribution

Worldwide audience distribution share by country for Boiled egg
CountryShare
United States23.2%
Taiwan7.2%
Japan6.5%

See Boiled egg audiences in other countries

More Dish audiences in United States

Frequently asked questions

How many fans does Boiled egg have in United States?

Boiled egg has an estimated audience of 1,509,236 people in United States, concentrated in Texas and California.

What is the gender split and age of Boiled egg fans?

63.6% of Boiled egg fans are female, 36.4% are male, with an average age of 44.4 years.

Which brands do Boiled egg fans like most?

Boiled egg fans show strongest brand affinity for Cantinflas (106.43×), Galaxy (chocolate) (19.88×), and Spring training (21.69×) over the country average.

Where do Boiled egg fans live in United States?

Boiled egg fans in United States are most concentrated in Texas (reach 149,983), California (reach 138,190), and Florida (reach 100,926). These three regions account for the largest share of the active audience.

What other brands do Boiled egg fans also like?

Beyond Boiled egg itself, the audience over-indexes on Galaxy (chocolate) (19.88×), Spring training (21.69×), Picnic basket (38.04×), and National Cherry Blossom Festival (42.34×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Boiled egg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.