Rascasse Audience Intelligence

Common law Audience in United States

A data profile of the people who buy, follow and care about Common law in United States — modelled from more than twelve digital signal sources. Common law has an estimated audience of 15,671,121 people in United States.

#1510among Topic in United States#134in Politics & Society

The average Common law fan in United States is 44.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Real property, Property finder, Microwave oven, with strongest over-indexing on Real property (3.89× the country average).

Demographically, the Common law audience skews balanced with an average age of 44.4, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Common law fan in United States is balanced, around 44.4 years old, with strong Patriotism tendencies and a notable affinity for Real property.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Common law profile in United States.

Audience size
15.7M
in United States
Gender
54.2%♀
45.8% male
Age
44.4
average years
Country rank
#2218
Topic in United States
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Common law fans

54.2% are female, 45.8% are male, average age 44.4.

Fig. 02

Gender split

54.2%
Female
45.8%
Male
Demographic split for Common law audience in United States
MetricValue
Female54.2%
Male45.8%
Average age44.4
Estimated audience size15,671,121
Fig. 03

Age distribution

Ø 44.4
average years
Age distribution of the Common law audience in United States
Age bracketShare%
16-1910%
20-2915%
30-3919%
40-4923%
50+33%
Fig. 04

Worldwide distribution

24.5%

of the worldwide Common law audience comes from United States.

Worldwide audience distribution share by country for Common law
CountryShare
United States24.5%
Spain7.9%
Italy7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Common law audience in United States is strongest.

Fig. 05

Top regions by affinity

Common law fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~80K1.62×
02North Carolina~600K1.33×
03Louisiana~300K1.28×
04Florida~1.5M1.27×
05California~2M1.22×
06Virginia~500K1.18×
07Texas~1.5M1.16×
08Alabama~200K1.14×
09Georgia~500K1.12×
10Nebraska~90K1.11×
11Indiana~300K1.09×
12Mississippi~100K1.06×
13Missouri~300K1.05×
14Oklahoma~200K1.05×
15Hawaii~70K1.05×
16Alaska~40K1.05×
17Idaho~80K1.04×
18Arkansas~100K1.03×
19New Mexico~80K1.03×
20South Carolina~200K1.02×
21West Virginia~70K1.02×
22Rhode Island~50K1.01×
23Michigan~400K1.00×
24Kentucky~200K1.00×
25Nevada~200K1.00×
26Washington~300K0.98×
27Arizona~300K0.97×
28Maryland~300K0.97×
29Montana~40K0.97×
30Connecticut~200K0.96×
31New York~800K0.94×
32Massachusetts~300K0.94×
33Oregon~200K0.94×
34Kansas~100K0.94×
35Pennsylvania~500K0.93×
36Iowa~100K0.93×
37Delaware~40K0.92×
38South Dakota~30K0.92×
39North Dakota~30K0.92×
40Utah~100K0.91×
41Vermont~30K0.91×
42Illinois~500K0.89×
43Colorado~200K0.89×
44New Jersey~400K0.88×
45Tennessee~300K0.88×
46New Hampshire~50K0.87×
47Wisconsin~200K0.85×
48Ohio~400K0.84×
49Minnesota~200K0.84×
50Maine~50K0.84×
Fig. 06

Affinity by region

Affinity by region — Common law, United States
0.84×1.00×1.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Common law audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Common law audience
#·InterestCategoryAffinity×
01Penthouse apartmentHome & Garden7.19×
02Thandie NewtonMovies & TV6.88×
03Philz CoffeeFood & Beverages6.43×
04Cyndi LauperMusic & Radio5.73×
05Real propertyHome & Garden3.89×
06Web serverTechnology & Electronics3.47×
07Compact carCars & Mobility3.41×
08Residential areaHome & Garden2.86×
09Property finderHome & Garden2.78×
10Microwave ovenHome & Garden2.61×
11Rail transportTravel & Leisure2.14×
12Britney SpearsMusic & Radio1.92×
13Hardware storeHome & Garden1.90×
14United Parcel ServiceBusiness & Career1.74×
15LodgingTravel & Leisure1.71×
16GeneticsKids & Family1.68×
17MSNNews1.57×
18RadioTechnology & Electronics1.54×
19TraditionPolitics & Society1.52×
20Nonprofit organizationPolitics & Society1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Common law audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Common law audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.21×
IndividualismJOY1.62×
Career OrientationPOWER1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Common law audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.72×
Design AffinityPREMIUM0.79×
Healthy LifestyleBALANCE0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Common law have in United States?

Common law has an estimated audience of 15,671,121 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Common law fans?

54.2% of Common law fans are female, 45.8% are male, with an average age of 44.4 years.

03

Which brands do Common law fans like most?

Common law fans show strongest brand affinity for Real property (3.89×), Property finder (2.78×), and Microwave oven (2.61×) over the country average.

04

Where do Common law fans live in United States?

Common law fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Common law fans also like?

Beyond Common law itself, the audience over-indexes on Property finder (2.78×), Microwave oven (2.61×), Web server (3.47×), and MSN (1.57×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Common law audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Common law. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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