Common law Audience in United States

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Common law has an estimated audience of 15,671,121 people in United States. 54.2% are female, 45.8% are male, average age 44.4. Top regions: California, Texas, Florida. Top brand affinities: MSN, Staples (Canada), Real property, Philz Coffee, Charli XCX.

The average Common law fan in United States is 44.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include MSN, Staples (Canada), Real property, with strongest over-indexing on MSN (3.6× the country average). Demographically, the Common law audience skews balanced with an average age of 44.4, and over-indexes on personality traits such as Patriotism, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Common law fans

Demographic split for Common law audience in United States
MetricValue
Female54.2%
Male45.8%
Average age44.4
Estimated audience size15,671,121

Audience persona

The typical Common law fan in United States is balanced, around 44.4 years old, with strong Patriotism tendencies and a notable affinity for MSN.

Top regions in United States

Top regions ranked by reach for Common law in United States
RegionReachAffinity
California2,057,4491.19×
Texas1,606,6161.19×
Florida1,468,4071.38×
New York938,7891.07×
Georgia574,1581.19×
North Carolina565,2031.2×
Illinois502,9080.96×
Pennsylvania484,5600.92×
Virginia449,5271.18×
Michigan439,8081.07×
Ohio418,3200.87×
New Jersey357,2860.9×
Arizona332,9091.04×
Washington330,6241.05×
Indiana310,2611.08×
Massachusetts297,5760.96×
Tennessee293,1410.93×
Maryland272,9571.01×
Missouri257,1831.02×
Louisiana252,0061.25×
South Carolina241,7371.03×
Colorado229,6320.93×
Alabama228,0621.04×
Wisconsin198,2360.84×
Oregon184,2351.03×
Minnesota179,3030.8×
Oklahoma177,0841.02×
Kentucky169,0420.86×
Connecticut157,0851×
Mississippi146,9641.14×
Nevada143,8630.95×
Arkansas137,5551.07×
Utah123,0350.88×
Iowa117,1530.91×
Kansas115,3990.93×
Washington, District of Columbia93,9972×
New Mexico84,0481.07×
Nebraska74,5830.95×
West Virginia72,9401×
Idaho70,6910.9×
Hawaii67,5291×
Rhode Island51,7131.04×
New Hampshire51,1740.83×
Montana39,5790.91×
Maine37,9000.68×
Delaware37,5630.87×
Alaska31,7100.95×
North Dakota25,3580.79×
South Dakota23,5640.65×
Vermont20,3450.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Common law audience
BrandAffinityCategory
MSN3.6×News
Staples (Canada)3.64×Business & Career
Real property3.59×Home & Garden
Philz Coffee12.41×Food & Beverages
Charli XCX8.54×Music & Radio
Property finder3.8×Home & Garden
Great Clips3.4×Beauty & Wellness
Planet Fitness2.07×Sports
Boiled egg12.7×Food & Beverages
Hobby Lobby1.89×Home & Garden
Diaper bag3.2×Kids & Family
Dentistry2.59×Business & Career
Irina Shayk11.6×Fashion & Accessoires
Breaking news1.7×Movies & TV
Google Flights2.57×Travel & Leisure
CNN1.52×Movies & TV
Livemusic2.28×Music & Radio
Napoleon Dynamite6×Movies & TV
Home Appliances1.69×Home & Garden
Real estate broker1.7×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Common law audience
TraitClusterScore
PatriotismCONSERVATISM1.7
IndividualismJOY1.62
Quality AwarenessPREMIUM1.48
Convenience OrientationPREMIUM1.43
Family OrientationCONSERVATISM1.4
Community OrientationOPEN1.37

Worldwide distribution

Worldwide audience distribution share by country for Common law
CountryShare
United States24.5%
Spain7.9%
Italy7.7%

See Common law audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Common law have in United States?

Common law has an estimated audience of 15,671,121 people in United States, concentrated in California and Texas.

What is the gender split and age of Common law fans?

54.2% of Common law fans are female, 45.8% are male, with an average age of 44.4 years.

Which brands do Common law fans like most?

Common law fans show strongest brand affinity for MSN (3.6×), Staples (Canada) (3.64×), and Real property (3.59×) over the country average.

Where do Common law fans live in United States?

Common law fans in United States are most concentrated in California (reach 2,057,449), Texas (reach 1,606,616), and Florida (reach 1,468,407). These three regions account for the largest share of the active audience.

What other brands do Common law fans also like?

Beyond Common law itself, the audience over-indexes on Staples (Canada) (3.64×), Real property (3.59×), Philz Coffee (12.41×), and Charli XCX (8.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Common law. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.