Common law Audience in Germany
Common law has an estimated audience of 892,012 people in Germany. 47.6% are female, 52.4% are male, average age 40.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Mortgage calculator, Master of Business Administration, Satire, Career development, Starter home.
The average Common law fan in Germany is 40.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Mortgage calculator, Master of Business Administration, Satire, with strongest over-indexing on Mortgage calculator (16.62× the country average). Demographically, the Common law audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Career Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Common law fans
| Metric | Value |
|---|---|
| Female | 47.6% |
| Male | 52.4% |
| Average age | 40.4 |
| Estimated audience size | 892,012 |
Audience persona
The typical Common law fan in Germany is balanced, around 40.4 years old, with strong Career Orientation tendencies and a notable affinity for Mortgage calculator.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 195,697 | 1× |
| Bayern | 163,450 | 1.14× |
| Baden-Württemberg | 121,695 | 1× |
| Hessen | 97,338 | 1.43× |
| Niedersachsen | 78,152 | 0.9× |
| Berlin | 64,478 | 1.62× |
| Rheinland-Pfalz | 42,327 | 0.95× |
| Sachsen | 41,295 | 0.94× |
| Hamburg | 30,361 | 1.51× |
| Schleswig-Holstein | 25,816 | 0.81× |
| Brandenburg | 24,852 | 0.9× |
| Sachsen-Anhalt | 16,088 | 0.7× |
| Thüringen | 14,495 | 0.64× |
| Saarland | 9,377 | 0.86× |
| Bremen | 8,627 | 1.13× |
| Mecklenburg-Vorpommern | 8,254 | 0.48× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mortgage calculator | 16.62× | Home & Garden |
| Master of Business Administration | 8.43× | Business & Career |
| Satire | 6.87× | Literature |
| Career development | 6.76× | Business & Career |
| Starter home | 6.82× | Home & Garden |
| Massive open online course | 31.82× | Business & Career |
| Tagesschau | 2.8× | Movies & TV |
| First-time home buyer grant | 7.23× | Home & Garden |
| Country rap | 7.41× | Music & Radio |
| Business school | 8.65× | Business & Career |
| Transfermarkt | 3.31× | Sports |
| Borussia Dortmund | 1.52× | Sports |
| Bachelor of Business Administration | 28.64× | Business & Career |
| Firefox | 6.32× | Internet & Social Media |
| Hygiene | 3.12× | Beauty & Wellness |
| Felix Baumgartner | 4.31× | Sports |
| Indeed.com | 2.82× | Business & Career |
| Distance education | 3.91× | Business & Career |
| Pets | 1.6× | Pets & Animals |
| German television comedy | 4.96× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 2.08 |
| Quality Awareness | PREMIUM | 1.82 |
| Individualism | JOY | 1.75 |
| Indulgence | JOY | 1.7 |
| Convenience Orientation | PREMIUM | 1.65 |
| Spirituality | BALANCE | 1.56 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.5% |
| Spain | 7.9% |
| Italy | 7.7% |
See Common law audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Common law have in Germany?
Common law has an estimated audience of 892,012 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Common law fans?
47.6% of Common law fans are female, 52.4% are male, with an average age of 40.4 years.
Which brands do Common law fans like most?
Common law fans show strongest brand affinity for Mortgage calculator (16.62×), Master of Business Administration (8.43×), and Satire (6.87×) over the country average.
Where do Common law fans live in Germany?
Common law fans in Germany are most concentrated in Nordrhein-Westfalen (reach 195,697), Bayern (reach 163,450), and Baden-Württemberg (reach 121,695). These three regions account for the largest share of the active audience.
What other brands do Common law fans also like?
Beyond Common law itself, the audience over-indexes on Master of Business Administration (8.43×), Satire (6.87×), Career development (6.76×), and Starter home (6.82×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Common law. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.