A data profile of the people who buy, follow and care about Common law in Italy — modelled from more than twelve digital signal sources. Common law has an estimated audience of 4,948,490 people in Italy.
The average Common law fan in Italy is 46.6 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Wikipedia, Consumer protection, Personal finance, with strongest over-indexing on Wikipedia (5.93× the country average).
Demographically, the Common law audience skews more female with an average age of 46.6, and over-indexes on personality traits such as Convenience Orientation, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Common law fan in Italy is more female, around 46.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Common law profile in Italy.
55.6% are female, 44.4% are male, average age 46.6.
| Metric | Value |
|---|---|
| Female | 55.6% |
| Male | 44.4% |
| Average age | 46.6 |
| Estimated audience size | 4,948,490 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 12% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 36% |
of the worldwide Common law audience comes from Italy.
| Country | Share |
|---|---|
| United States | 24.5% |
| Spain | 7.9% |
| Italy | 7.7% |
Where the Common law audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lazio | ~900K | 1.42× | |
| 02 | Campania | ~800K | 1.35× | |
| 03 | Puglia | ~400K | 1.08× | |
| 04 | Lombardy | ~900K | 1.07× | |
| 05 | Tuscany | ~400K | 1.07× | |
| 06 | Sicilia | ~500K | 1.06× | |
| 07 | Emilia-Romagna | ~400K | 1.05× | |
| 08 | Piedmont | ~400K | 1.02× | |
| 09 | Aosta Valley | ~10K | 1.01× | |
| 10 | Calabria | ~100K | 0.98× | |
| 11 | Molise | ~20K | 0.98× | |
| 12 | Abruzzo | ~100K | 0.97× | |
| 13 | Friuli-Venezia Giulia | ~90K | 0.97× | |
| 14 | Veneto | ~400K | 0.96× | |
| 15 | Marche | ~100K | 0.96× | |
| 16 | Basilicata | ~40K | 0.96× | |
| 17 | Umbria | ~80K | 0.95× | |
| 18 | Liguria | ~100K | 0.93× | |
| 19 | Trentino-Alto Adige/Südtirol | ~90K | 0.93× | |
| 20 | Sardinia | ~100K | 0.92× |
The strongest cross-interests of the Common law audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Consumer protection | Politics & Society | 13.14× | ||
| 02 | Wikipedia | Internet & Social Media | 5.93× | ||
| 03 | Civil service | Politics & Society | 4.46× | ||
| 04 | New Testament | Politics & Society | 3.97× | ||
| 05 | Satire | Literature | 3.24× | ||
| 06 | Political science | Business & Career | 2.73× | ||
| 07 | Champagne | Food & Beverages | 2.22× | ||
| 08 | Genetics | Kids & Family | 2.18× | ||
| 09 | Real property | Home & Garden | 2.14× | ||
| 10 | Mediaset | Technology & Electronics | 2.08× | ||
| 11 | Innovation | Business & Career | 2.00× | ||
| 12 | Volunteering | Politics & Society | 1.89× | ||
| 13 | Milk | Food & Beverages | 1.87× | ||
| 14 | Personal finance | Business & Career | 1.84× | ||
| 15 | Singer-songwriter | Music & Radio | 1.68× | ||
| 16 | Coop | Food & Beverages | 1.65× | ||
| 17 | UniCredit | Business & Career | 1.58× | ||
| 18 | Borsa Italiana | Business & Career | 1.57× | ||
| 19 | Internet & Social Media | 1.54× | |||
| 20 | SuperEnalotto | Games | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 2.14× | |
| Individualism | JOY | 1.71× | |
| Career Orientation | POWER | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.70× | |
| Mindfulness | BALANCE | 0.76× | |
| Extroversion | THRILL | 0.83× |
Common law has an estimated audience of 4,948,490 people in Italy, concentrated in Lombardy and Lazio.
55.6% of Common law fans are female, 44.4% are male, with an average age of 46.6 years.
Common law fans show strongest brand affinity for Wikipedia (5.93×), Consumer protection (13.14×), and Personal finance (1.84×) over the country average.
Common law fans in Italy are most concentrated in Lombardy (reach ~900K), Lazio (reach ~900K), and Campania (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Common law itself, the audience over-indexes on Consumer protection (13.14×), Personal finance (1.84×), WhatsApp (1.54×), and Real property (2.14×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Common law. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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