A data profile of the people who buy, follow and care about Common law in Mexico — modelled from more than twelve digital signal sources. Common law has an estimated audience of 4,171,599 people in Mexico.
The average Common law fan in Mexico is 36.2 years old, balanced, and lives primarily in State of Mexico.
The audience is concentrated in State of Mexico, Distrito Federal, Puebla.
Top brand affinities include Costa Rica, Shopping and fashion, Game consoles, with strongest over-indexing on Costa Rica (334.79× the country average).
Demographically, the Common law audience skews balanced with an average age of 36.2, and over-indexes on personality traits such as Spirituality, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 24 regions tracked by Rascasse.
The typical Common law fan in Mexico is balanced, around 36.2 years old, with strong Spirituality tendencies and a notable affinity for Costa Rica.
The key figures that characterise the Common law profile in Mexico.
50.8% are female, 49.2% are male, average age 36.2.
| Metric | Value |
|---|---|
| Female | 50.8% |
| Male | 49.2% |
| Average age | 36.2 |
| Estimated audience size | 4,171,599 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 24% | |
| 30-39 | 22% | |
| 40-49 | 20% | |
| 50+ | 11% |
of the worldwide Common law audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 24.5% |
| Spain | 7.9% |
| Italy | 7.7% |
Where the Common law audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Puebla | ~300K | 1.49× | |
| 02 | State of Mexico | ~800K | 1.45× | |
| 03 | Tlaxcala | ~70K | 1.40× | |
| 04 | Michoacan de Ocampo | ~200K | 1.25× | |
| 05 | Distrito Federal | ~700K | 1.22× | |
| 06 | Veracruz (state) | ~300K | 1.08× | |
| 07 | Jalisco | ~300K | 1.04× | |
| 08 | Morelos | ~80K | 1.04× | |
| 09 | Colima | ~30K | 1.03× | |
| 10 | Hidalgo | ~100K | 0.99× | |
| 11 | Guanajuato | ~200K | 0.97× | |
| 12 | Nayarit | ~40K | 0.97× | |
| 13 | Guerrero | ~100K | 0.95× | |
| 14 | Zacatecas | ~50K | 0.95× | |
| 15 | Baja California Sur | ~30K | 0.95× | |
| 16 | Campeche | ~30K | 0.95× | |
| 17 | Chiapas | ~100K | 0.94× | |
| 18 | Durango | ~50K | 0.94× | |
| 19 | Baja California | ~200K | 0.93× | |
| 20 | Coahuila de Zaragoza | ~100K | 0.93× | |
| 21 | Chihuahua | ~100K | 0.91× | |
| 22 | Aguascalientes | ~50K | 0.91× | |
| 23 | Yucatan | ~80K | 0.90× | |
| 24 | Nuevo Leon | ~200K | 0.77× |
The strongest cross-interests of the Common law audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Costa Rica | Travel & Leisure | 334.79× | ||
| 02 | Shopping and fashion | Shopping | 135.59× | ||
| 03 | Game consoles | Technology & Electronics | 112.99× | ||
| 04 | Broadcasting of sports events | Movies & TV | 82.86× | ||
| 05 | Catholic Church | Politics & Society | 79.10× | ||
| 06 | Orange (fruit) | Food & Beverages | 64.03× | ||
| 07 | Immigration | Politics & Society | 60.26× | ||
| 08 | Urology | Health | 60.26× | ||
| 09 | Travel agency | Travel & Leisure | 56.50× | ||
| 10 | Exfoliation (cosmetology) | Beauty & Wellness | 53.13× | ||
| 11 | El País | News | 52.73× | ||
| 12 | Valentine's Day | Kids & Family | 51.41× | ||
| 13 | Banana | Food & Beverages | 48.96× | ||
| 14 | Mobile game | Games | 48.84× | ||
| 15 | Sarcasm | Politics & Society | 45.20× | ||
| 16 | Machu Picchu | Travel & Leisure | 41.43× | ||
| 17 | Dentistry | Business & Career | 32.78× | ||
| 18 | Pilsner | Food & Beverages | 32.50× | ||
| 19 | Multi-level marketing | Business & Career | 28.06× | ||
| 20 | Freeware | Technology & Electronics | 18.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 16.43× | |
| Travelling | THRILL | 15.10× | |
| Urban Lifestyle | OPEN | 3.92× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.73× | |
| Need for Security | CONSERVATISM | 0.76× | |
| Extroversion | THRILL | 0.82× |
Common law has an estimated audience of 4,171,599 people in Mexico, concentrated in State of Mexico and Distrito Federal.
50.8% of Common law fans are female, 49.2% are male, with an average age of 36.2 years.
Common law fans show strongest brand affinity for Costa Rica (334.79×), Shopping and fashion (135.59×), and Game consoles (112.99×) over the country average.
Common law fans in Mexico are most concentrated in State of Mexico (reach ~800K), Distrito Federal (reach ~700K), and Puebla (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Common law itself, the audience over-indexes on Shopping and fashion (135.59×), Game consoles (112.99×), Catholic Church (79.1×), and Mobile game (48.84×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Common law. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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