Rascasse Audience Intelligence

Compensation and benefits Audience in United States

A data profile of the people who buy, follow and care about Compensation and benefits in United States — modelled from more than twelve digital signal sources. Compensation and benefits has an estimated audience of 1,798,095 people in United States.

#6679among Topic in United States#1139in Business & Career

The average Compensation and benefits fan in United States is 39.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Philz Coffee, Banking, Insurance, with strongest over-indexing on Philz Coffee (39.45× the country average).

Demographically, the Compensation and benefits audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Compensation and benefits fan in United States is more female, around 39.9 years old, with strong Patriotism tendencies and a notable affinity for Philz Coffee.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Compensation and benefits profile in United States.

Audience size
1.8M
in United States
Gender
68.1%♀
31.9% male
Age
39.9
average years
Country rank
#15468
Topic in United States
Fig. 01

Search interest · 12-month trend

-43%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Compensation and benefits fans

68.1% are female, 31.9% are male, average age 39.9.

Fig. 02

Gender split

68.1%
Female
31.9%
Male
Demographic split for Compensation and benefits audience in United States
MetricValue
Female68.1%
Male31.9%
Average age39.9
Estimated audience size1,798,095
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Compensation and benefits audience in United States
Age bracketShare%
16-1924%
20-2916%
30-3915%
40-4916%
50+29%
Fig. 04

Worldwide distribution

56.4%

of the worldwide Compensation and benefits audience comes from United States.

Worldwide audience distribution share by country for Compensation and benefits
CountryShare
United States56.4%
United Kingdom6.5%
Japan5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Compensation and benefits audience in United States is strongest.

Fig. 05

Top regions by affinity

Compensation and benefits fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~5K1.29×
02Vermont~4K1.28×
03North Dakota~5K1.27×
04South Dakota~5K1.25×
05Oregon~30K1.23×
06Montana~6K1.18×
07Rhode Island~6K1.12×
08Maine~7K1.10×
09Delaware~5K1.10×
10West Virginia~9K1.08×
11Hawaii~8K1.07×
12New Hampshire~8K1.07×
13Idaho~9K1.04×
14Virginia~50K1.03×
15Mississippi~20K1.03×
16Washington, District of Columbia~6K1.03×
17Nebraska~9K1.02×
18New Mexico~9K1.01×
19Arkansas~10K0.98×
20Kansas~10K0.97×
21North Carolina~50K0.95×
22Iowa~10K0.95×
23Louisiana~20K0.93×
24Oklahoma~20K0.93×
25Ohio~50K0.92×
26Kentucky~20K0.92×
27Nevada~20K0.92×
28Utah~10K0.92×
29Alabama~20K0.91×
30Connecticut~20K0.91×
31Indiana~30K0.90×
32South Carolina~20K0.90×
33Tennessee~30K0.88×
34Missouri~30K0.88×
35Wisconsin~20K0.88×
36Maryland~30K0.87×
37Minnesota~20K0.87×
38Arizona~30K0.85×
39Colorado~20K0.85×
40Georgia~50K0.84×
41New Jersey~40K0.84×
42Washington~30K0.83×
43Massachusetts~30K0.83×
44Michigan~40K0.82×
45Pennsylvania~50K0.80×
46Texas~100K0.79×
47New York~80K0.79×
48Illinois~50K0.79×
49California~100K0.70×
50Florida~90K0.70×
Fig. 06

Affinity by region

Affinity by region — Compensation and benefits, United States
0.70×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Compensation and benefits audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Compensation and benefits audience
#·InterestCategoryAffinity×
01Philz CoffeeFood & Beverages39.45×
02TrabzonsporSports37.09×
03MarkiplierGames12.83×
04FedExBusiness & Career4.16×
05Life insuranceBusiness & Career4.08×
06Credit (finance)Business & Career3.98×
07Vehicle insuranceCars & Mobility3.94×
08Used carCars & Mobility3.59×
09BankingBusiness & Career3.07×
10T-MobileTechnology & Electronics3.02×
11InsuranceBusiness & Career2.95×
12Credit cardsBusiness & Career2.93×
13Health careBusiness & Career2.51×
14WalmartShopping2.42×
15SmartphonesTechnology & Electronics2.37×
16MedicineBusiness & Career2.22×
17XInternet & Social Media2.15×
18Alcoholic beveragesFood & Beverages2.08×
19CookingFood & Beverages2.07×
20Donald TrumpPolitics & Society1.97×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Compensation and benefits audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Compensation and benefits audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.61×
Career OrientationPOWER2.46×
Family OrientationCONSERVATISM2.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Compensation and benefits audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.64×
Design AffinityPREMIUM0.66×
Luxury OrientationPREMIUM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Compensation and benefits have in United States?

Compensation and benefits has an estimated audience of 1,798,095 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Compensation and benefits fans?

68.1% of Compensation and benefits fans are female, 31.9% are male, with an average age of 39.9 years.

03

Which brands do Compensation and benefits fans like most?

Compensation and benefits fans show strongest brand affinity for Philz Coffee (39.45×), Banking (3.07×), and Insurance (2.95×) over the country average.

04

Where do Compensation and benefits fans live in United States?

Compensation and benefits fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Compensation and benefits fans also like?

Beyond Compensation and benefits itself, the audience over-indexes on Banking (3.07×), Insurance (2.95×), FedEx (4.16×), and T-Mobile (3.02×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Compensation and benefits audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Compensation and benefits. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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