Compensation and benefits Audience in United States

Compensation and benefits logo

Compensation and benefits has an estimated audience of 1,798,095 people in United States. 68.1% are female, 31.9% are male, average age 39.9. Top regions: California, Texas, New York. Top brand affinities: Historic site, Grinch, Vocal harmony, Governor of Michigan, Goop.

The average Compensation and benefits fan in United States is 39.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Historic site, Grinch, Vocal harmony, with strongest over-indexing on Historic site (13× the country average). Demographically, the Compensation and benefits audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Patriotism, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Compensation and benefits fans

Demographic split for Compensation and benefits audience in United States
MetricValue
Female68.1%
Male31.9%
Average age39.9
Estimated audience size1,798,095

Audience persona

The typical Compensation and benefits fan in United States is more female, around 39.9 years old, with strong Patriotism tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Compensation and benefits in United States
RegionReachAffinity
California114,0350.58×
Texas104,9560.68×
New York83,3790.83×
Florida56,3000.46×
North Carolina41,7060.77×
Georgia39,6790.72×
Pennsylvania34,6060.57×
Illinois33,9680.57×
Virginia30,1390.69×
Ohio27,9740.51×
New Jersey27,6140.6×
Michigan22,7840.48×
Tennessee18,9250.52×
Maryland18,4540.6×
Arizona17,7830.48×
South Carolina15,9710.59×
Massachusetts15,5870.44×
Indiana15,5610.47×
Mississippi14,4010.97×
Alabama13,9050.55×
Louisiana13,8710.6×
Colorado13,7280.48×
Oklahoma13,5540.68×
Wisconsin13,4300.5×
Missouri13,2970.46×
Washington13,0420.36×
Arkansas12,7940.86×
Kentucky12,3140.55×
Minnesota11,9990.47×
West Virginia11,8891.42×
Alaska11,8643.08×
Kansas10,9810.77×
Idaho10,9791.22×
Hawaii10,4881.36×
Iowa10,4250.7×
Connecticut10,3760.58×
Montana10,3422.07×
South Dakota10,2082.46×
North Dakota9,9402.69×
New Hampshire9,7961.38×
Wyoming9,6173.61×
Nebraska9,5921.06×
New Mexico9,5421.06×
Nevada9,5110.55×
Rhode Island9,4591.65×
Maine9,4531.47×
Oregon9,3900.46×
Utah9,3340.58×
Vermont9,3042.95×
Delaware8,4711.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Compensation and benefits audience
BrandAffinityCategory
Historic site13×Arts & Culture
Grinch9.27×Movies & TV
Vocal harmony9.13×Music & Radio
Governor of Michigan14.64×Politics & Society
Goop8.42×Internet & Social Media
Mathcore11.52×Music & Radio
Fairy godmother10.35×Literature
El Paso County, Colorado16.79×Travel & Leisure
Hipster11.44×Politics & Society
Delaware County, Pennsylvania11.24×Travel & Leisure
TV Fanatic10.4×Movies & TV
Cherish (group)10.24×Music & Radio
Hibachi6.95×Food & Beverages
Harlow9.74×Travel & Leisure
The Retrofit Source Inc.19.52×Cars & Mobility
Wok5.18×Food & Beverages
Lahaina, Hawaii14.28×Travel & Leisure
Preta Gil16.23×Music & Radio
No Escape (1994 film)8.34×Movies & TV
Google Home4.55×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Compensation and benefits audience
TraitClusterScore
PatriotismCONSERVATISM2.14
Career OrientationPOWER1.97
Need for SecurityCONSERVATISM1.65
Price SensitivityPREMIUM1.33
Family OrientationCONSERVATISM1.13
Community OrientationOPEN1.12

Worldwide distribution

Worldwide audience distribution share by country for Compensation and benefits
CountryShare
United States56.4%
United Kingdom6.5%
Japan5.6%

See Compensation and benefits audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Compensation and benefits have in United States?

Compensation and benefits has an estimated audience of 1,798,095 people in United States, concentrated in California and Texas.

What is the gender split and age of Compensation and benefits fans?

68.1% of Compensation and benefits fans are female, 31.9% are male, with an average age of 39.9 years.

Which brands do Compensation and benefits fans like most?

Compensation and benefits fans show strongest brand affinity for Historic site (13×), Grinch (9.27×), and Vocal harmony (9.13×) over the country average.

Where do Compensation and benefits fans live in United States?

Compensation and benefits fans in United States are most concentrated in California (reach 114,035), Texas (reach 104,956), and New York (reach 83,379). These three regions account for the largest share of the active audience.

What other brands do Compensation and benefits fans also like?

Beyond Compensation and benefits itself, the audience over-indexes on Grinch (9.27×), Vocal harmony (9.13×), Governor of Michigan (14.64×), and Goop (8.42×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Compensation and benefits. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.