Rascasse Audience Intelligence

Picnic basket Audience in United States

A data profile of the people who buy, follow and care about Picnic basket in United States — modelled from more than twelve digital signal sources. Picnic basket has an estimated audience of 411,943 people in United States.

#12187among Topic in United States#1566in Home & Garden

The average Picnic basket fan in United States is 43.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Wisconsin.

Top brand affinities include Jack Ryan (film series), Cranium (board game), Legends (comics), with strongest over-indexing on Jack Ryan (film series) (81.05× the country average).

Demographically, the Picnic basket audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Mindfulness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Picnic basket fan in United States is more female, around 43.4 years old, with strong Mindfulness tendencies and a notable affinity for Jack Ryan (film series).

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Picnic basket profile in United States.

Audience size
412K
in United States
Gender
67.3%♀
32.7% male
Age
43.4
average years
Country rank
#40936
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Picnic basket fans

67.3% are female, 32.7% are male, average age 43.4.

Fig. 02

Gender split

67.3%
Female
32.7%
Male
Demographic split for Picnic basket audience in United States
MetricValue
Female67.3%
Male32.7%
Average age43.4
Estimated audience size411,943
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the Picnic basket audience in United States
Age bracketShare%
16-1911%
20-2916%
30-3920%
40-4923%
50+30%
Fig. 04

Worldwide distribution

26.2%

of the worldwide Picnic basket audience comes from United States.

Worldwide audience distribution share by country for Picnic basket
CountryShare
United States26.2%
Taiwan10.4%
United Kingdom9.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Picnic basket audience in United States is strongest.

Fig. 05

Top regions by affinity

Picnic basket fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~40K5.68×
02Michigan~30K2.69×
03Illinois~30K1.95×
04Delaware~2K1.32×
05New York~30K1.31×
06California~50K1.20×
07Georgia~10K1.14×
08Louisiana~6K1.09×
09Connecticut~4K1.09×
10Rhode Island~1K1.09×
11Texas~40K1.01×
12Utah~4K1.00×
13Tennessee~8K0.95×
14New Jersey~10K0.93×
15Alabama~5K0.93×
16North Carolina~10K0.92×
17Maryland~6K0.92×
18Pennsylvania~10K0.90×
19Virginia~9K0.89×
20South Carolina~5K0.87×
21Oregon~4K0.86×
22Indiana~6K0.85×
23Missouri~6K0.85×
24Mississippi~3K0.85×
25Washington~7K0.84×
26Oklahoma~4K0.84×
27Nevada~3K0.84×
28Arkansas~3K0.84×
29Idaho~2K0.84×
30Washington, District of Columbia~1K0.84×
31Massachusetts~7K0.83×
32Montana<1K0.83×
33Florida~20K0.82×
34Ohio~10K0.82×
35West Virginia~2K0.82×
36Maine~1K0.82×
37Vermont<1K0.81×
38Arizona~7K0.80×
39Colorado~5K0.80×
40Kentucky~4K0.80×
41Minnesota~5K0.77×
42Kansas~3K0.77×
43Nebraska~2K0.77×
44New Hampshire~1K0.77×
45Iowa~3K0.76×
46South Dakota<1K0.75×
47Alaska<1K0.75×
48North Dakota<1K0.75×
49New Mexico~2K0.74×
50Hawaii~1K0.74×
Fig. 06

Affinity by region

Affinity by region — Picnic basket, United States
0.74×1.00×5.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Picnic basket audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Picnic basket audience
#·InterestCategoryAffinity×
01Cranium (board game)Games157.21×
02RedBalloonShopping141.70×
03Boston ConservatoryTravel & Leisure108.46×
04Crowded HouseMusic & Radio93.10×
05Jack Ryan (film series)Movies & TV81.05×
06Fame (1980 film)Movies & TV63.93×
07Trivial PursuitGames63.14×
08The Adventures of TintinLiterature55.41×
09James BluntMusic & Radio55.40×
10National Cherry Blossom FestivalTravel & Leisure54.10×
11Jason DeruloMusic & Radio28.47×
12Legends (comics)Literature27.72×
13Voice command deviceTechnology & Electronics24.60×
14Spring trainingSports23.87×
15CluedoGames21.58×
16Boiled eggFood & Beverages20.07×
17StubHubTravel & Leisure9.81×
18New York PostNews9.73×
19Yahoo! NewsNews9.56×
20Christmas decorationHome & Garden8.05×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Picnic basket audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Picnic basket audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.69×
Design AffinityPREMIUM1.59×
Community OrientationOPEN1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Picnic basket audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.05×
Career OrientationPOWER1.10×
PatriotismCONSERVATISM1.10×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Picnic basket have in United States?

Picnic basket has an estimated audience of 411,943 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Picnic basket fans?

67.3% of Picnic basket fans are female, 32.7% are male, with an average age of 43.4 years.

03

Which brands do Picnic basket fans like most?

Picnic basket fans show strongest brand affinity for Jack Ryan (film series) (81.05×), Cranium (board game) (157.21×), and Legends (comics) (27.72×) over the country average.

04

Where do Picnic basket fans live in United States?

Picnic basket fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Wisconsin (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Picnic basket fans also like?

Beyond Picnic basket itself, the audience over-indexes on Cranium (board game) (157.21×), Legends (comics) (27.72×), RedBalloon (141.7×), and Yahoo! News (9.56×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Picnic basket audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Picnic basket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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