Picnic basket Audience in United States

Picnic basket logo

Picnic basket has an estimated audience of 411,943 people in United States. 67.3% are female, 32.7% are male, average age 43.4. Top regions: California, Texas, New York. Top brand affinities: Jack Ryan (film series), RedBalloon, Yahoo! News, Cranium (board game), Legends (comics).

The average Picnic basket fan in United States is 43.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Jack Ryan (film series), RedBalloon, Yahoo! News, with strongest over-indexing on Jack Ryan (film series) (81.05× the country average). Demographically, the Picnic basket audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Price Sensitivity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Picnic basket fans

Demographic split for Picnic basket audience in United States
MetricValue
Female67.3%
Male32.7%
Average age43.4
Estimated audience size411,943

Audience persona

The typical Picnic basket fan in United States is more female, around 43.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Jack Ryan (film series).

Top regions in United States

Top regions ranked by reach for Picnic basket in United States
RegionReachAffinity
California56,5401.25×
Texas36,8901.04×
New York31,1721.35×
Wisconsin29,6724.79×
Illinois25,9021.89×
Florida23,9130.86×
Michigan21,9622.04×
Georgia15,5911.23×
Pennsylvania13,9991.01×
North Carolina12,1810.98×
Ohio11,3720.9×
New Jersey10,6641.02×
Virginia9,4720.94×
Tennessee8,3451.01×
Washington7,6270.92×
Massachusetts7,3200.9×
Maryland6,8470.97×
Indiana6,7900.9×
Arizona6,6510.79×
Louisiana6,1911.17×
Missouri5,9270.89×
South Carolina5,5830.9×
Colorado5,5490.85×
Alabama5,2310.91×
Connecticut4,7531.15×
Minnesota4,7310.8×
Oregon4,2450.9×
Utah4,0011.08×
Kentucky3,9900.77×
Oklahoma3,8960.85×
Nevada3,3290.84×
Mississippi2,7940.82×
Arkansas2,7620.81×
Iowa2,5360.75×
Kansas2,3370.72×
Idaho1,6670.81×
West Virginia1,5520.81×
Rhode Island1,5421.18×
Nebraska1,5010.73×
New Mexico1,4350.69×
Hawaii1,2150.69×
New Hampshire1,1590.71×
Maine1,1280.76×
Washington, District of Columbia1,0660.86×
Delaware9380.83×
Montana9040.79×
South Dakota5810.61×
Alaska5180.59×
Vermont5060.7×
North Dakota5000.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Picnic basket audience
BrandAffinityCategory
Jack Ryan (film series)81.05×Movies & TV
RedBalloon141.7×Shopping
Yahoo! News9.56×News
Cranium (board game)157.21×Games
Legends (comics)27.72×Literature
New York Post9.73×News
Fame (1980 film)63.93×Movies & TV
James Blunt55.4×Music & Radio
Crowded House93.1×Music & Radio
Trivial Pursuit63.14×Games
StubHub9.81×Travel & Leisure
Boston Conservatory108.46×Travel & Leisure
National Cherry Blossom Festival54.1×Travel & Leisure
The Adventures of Tintin55.41×Literature
Jason Derulo28.47×Music & Radio
Voice command device24.6×Technology & Electronics
Spring training23.87×Sports
Boiled egg20.07×Food & Beverages
Christmas decoration8.05×Home & Garden
Cluedo21.58×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Picnic basket audience
TraitClusterScore
Price SensitivityPREMIUM1.97
Design AffinityPREMIUM1.9
SustainabilityBALANCE1.55
Family OrientationCONSERVATISM1.52
IndulgenceJOY1.48
DIY MentalityTHRILL1.46

Worldwide distribution

Worldwide audience distribution share by country for Picnic basket
CountryShare
United States26.2%
Taiwan10.4%
United Kingdom9.6%

See Picnic basket audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Picnic basket have in United States?

Picnic basket has an estimated audience of 411,943 people in United States, concentrated in California and Texas.

What is the gender split and age of Picnic basket fans?

67.3% of Picnic basket fans are female, 32.7% are male, with an average age of 43.4 years.

Which brands do Picnic basket fans like most?

Picnic basket fans show strongest brand affinity for Jack Ryan (film series) (81.05×), RedBalloon (141.7×), and Yahoo! News (9.56×) over the country average.

Where do Picnic basket fans live in United States?

Picnic basket fans in United States are most concentrated in California (reach 56,540), Texas (reach 36,890), and New York (reach 31,172). These three regions account for the largest share of the active audience.

What other brands do Picnic basket fans also like?

Beyond Picnic basket itself, the audience over-indexes on RedBalloon (141.7×), Yahoo! News (9.56×), Cranium (board game) (157.21×), and Legends (comics) (27.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Picnic basket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.