Spring training Audience in United States

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Spring training has an estimated audience of 1,342,918 people in United States. 36.6% are female, 63.4% are male, average age 42.2. Top regions: Arizona, California, Florida. Top brand affinities: Seattle Mariners, Boiled egg, Aaron Judge, Los Angeles Dodgers, Planet Fitness.

The average Spring training fan in United States is 42.2 years old, more male, and lives primarily in Arizona. The audience is concentrated in Arizona, California, Florida. Top brand affinities include Seattle Mariners, Boiled egg, Aaron Judge, with strongest over-indexing on Seattle Mariners (7.5× the country average). Demographically, the Spring training audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Patriotism, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: TV series

Demographics of Spring training fans

Demographic split for Spring training audience in United States
MetricValue
Female36.6%
Male63.4%
Average age42.2
Estimated audience size1,342,918

Audience persona

The typical Spring training fan in United States is more male, around 42.2 years old, with strong Patriotism tendencies and a notable affinity for Seattle Mariners.

Top regions in United States

Top regions ranked by reach for Spring training in United States
RegionReachAffinity
Arizona290,46610.59×
California204,6671.39×
Florida152,0301.67×
Texas65,9580.57×
New York63,2100.84×
Illinois47,8451.07×
Pennsylvania46,6811.03×
New Jersey34,7801.02×
Ohio31,9300.77×
Washington30,7321.14×
Georgia24,5850.59×
North Carolina22,9670.57×
Michigan21,9030.62×
Colorado20,2400.96×
Virginia20,0580.61×
Massachusetts19,6760.74×
Missouri18,1690.84×
Wisconsin17,4020.86×
Maryland16,6720.72×
Indiana16,2980.66×
Oregon15,3561×
Nevada14,0501.08×
Tennessee13,3280.49×
Utah12,5561.04×
Connecticut12,2530.91×
South Carolina12,1920.6×
Minnesota11,6310.6×
Iowa9,8310.89×
Kentucky8,8510.53×
Kansas8,5450.81×
New Mexico7,5511.12×
Alabama7,5450.4×
Idaho6,8051.01×
Louisiana6,0790.35×
Oklahoma6,0230.4×
Nebraska4,9970.74×
Washington, District of Columbia4,6791.16×
Arkansas4,2180.38×
Rhode Island4,1790.98×
Maine4,1140.86×
Montana3,8871.04×
New Hampshire3,7470.71×
Delaware3,4070.92×
Mississippi3,3240.3×
Hawaii3,1120.54×
West Virginia3,0580.49×
South Dakota2,5580.82×
North Dakota2,4910.9×
Wyoming2,2201.12×
Vermont2,0250.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Spring training audience
BrandAffinityCategory
Seattle Mariners7.5×Sports
Boiled egg21.4×Food & Beverages
Aaron Judge7.03×Sports
Los Angeles Dodgers4.76×Sports
Planet Fitness2.6×Sports
New York Yankees3.93×Sports
Livemusic3.11×Music & Radio
Chicago Cubs4.05×Sports
World Series6.35×Sports
Golf Channel3.24×Sports
Picnic basket25.42×Home & Garden
Diaper bag3.46×Kids & Family
Paris Jackson9.07×Movies & TV
Markiplier9.82×Games
FIFA World Cup1.99×Sports
New York Knicks3.9×Sports
NBA Finals2.43×Sports
Utah Mammoth9.83×Sports
Chicago Bears2.68×Sports
Phoenix Suns3.89×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Spring training audience
TraitClusterScore
PatriotismCONSERVATISM1.27
Sports ActivityPOWER1.26
Family OrientationCONSERVATISM1.22
TravellingTHRILL1.2
Price SensitivityPREMIUM1.2
IndulgenceJOY1.18

Worldwide distribution

Worldwide audience distribution share by country for Spring training
CountryShare
United States87.0%
Canada6.1%
Japan2.5%

See Spring training audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Spring training have in United States?

Spring training has an estimated audience of 1,342,918 people in United States, concentrated in Arizona and California.

What is the gender split and age of Spring training fans?

36.6% of Spring training fans are female, 63.4% are male, with an average age of 42.2 years.

Which brands do Spring training fans like most?

Spring training fans show strongest brand affinity for Seattle Mariners (7.5×), Boiled egg (21.4×), and Aaron Judge (7.03×) over the country average.

Where do Spring training fans live in United States?

Spring training fans in United States are most concentrated in Arizona (reach 290,466), California (reach 204,667), and Florida (reach 152,030). These three regions account for the largest share of the active audience.

What other brands do Spring training fans also like?

Beyond Spring training itself, the audience over-indexes on Boiled egg (21.4×), Aaron Judge (7.03×), Los Angeles Dodgers (4.76×), and Planet Fitness (2.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Spring training. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.