Rascasse Audience Intelligence

Spring training Audience in United States

A data profile of the people who buy, follow and care about Spring training in United States — modelled from more than twelve digital signal sources. Spring training has an estimated audience of 1,342,860 people in United States.

#359among TV series in United States#224among Event in United States#1756in Sports

The average Spring training fan in United States is 42.2 years old, more male, and lives primarily in Arizona.

The audience is concentrated in Arizona, California, Florida.

Top brand affinities include Seattle Mariners, FedEx, Boiled egg, with strongest over-indexing on Seattle Mariners (8.94× the country average).

Demographically, the Spring training audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Spring training fan in United States is more male, around 42.2 years old, with strong Patriotism tendencies and a notable affinity for Seattle Mariners.

Category: Sports · Type: Event · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Spring training profile in United States.

Audience size
1.3M
in United States
Gender
36.6%♀
63.4% male
Age
42.2
average years
Country rank
#19255
Event in United States
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Spring training fans

36.6% are female, 63.4% are male, average age 42.2.

Fig. 02

Gender split

36.6%
Female
63.4%
Male
Demographic split for Spring training audience in United States
MetricValue
Female36.6%
Male63.4%
Average age42.2
Estimated audience size1,342,860
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Spring training audience in United States
Age bracketShare%
16-1915%
20-2915%
30-3921%
40-4922%
50+27%
Fig. 04

Worldwide distribution

86.9%

of the worldwide Spring training audience comes from United States.

Worldwide audience distribution share by country for Spring training
CountryShare
United States86.9%
Canada6.1%
Japan2.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Spring training audience in United States is strongest.

Fig. 05

Top regions by affinity

Spring training fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~300K10.36×
02Florida~100K1.53×
03California~200K1.43×
04Washington~30K1.22×
05Nevada~20K1.18×
06New Mexico~8K1.12×
07Pennsylvania~50K1.09×
08Illinois~50K1.09×
09Delaware~4K1.08×
10Montana~4K1.06×
11Utah~10K1.02×
12Washington, District of Columbia~4K1.02×
13Idaho~7K1.01×
14New Jersey~30K0.98×
15Colorado~20K0.96×
16Oregon~10K0.96×
17Vermont~2K0.96×
18North Dakota~3K0.95×
19Rhode Island~4K0.94×
20South Dakota~3K0.94×
21Maine~4K0.93×
22Iowa~10K0.92×
23Missouri~20K0.90×
24Connecticut~10K0.90×
25Alaska~3K0.90×
26Wisconsin~20K0.88×
27Kansas~9K0.86×
28New Hampshire~5K0.85×
29Massachusetts~20K0.83×
30Nebraska~6K0.82×
31New York~60K0.79×
32Ohio~30K0.79×
33West Virginia~5K0.79×
34Hawaii~5K0.79×
35Maryland~20K0.77×
36Indiana~20K0.75×
37Mississippi~8K0.71×
38Kentucky~10K0.70×
39Arkansas~8K0.69×
40South Carolina~10K0.68×
41Virginia~20K0.67×
42Michigan~20K0.66×
43Minnesota~10K0.66×
44Oklahoma~10K0.65×
45Georgia~30K0.62×
46Tennessee~20K0.62×
47Louisiana~10K0.62×
48Alabama~10K0.61×
49North Carolina~20K0.59×
50Texas~60K0.55×
Fig. 06

Affinity by region

Affinity by region — Spring training, United States
0.55×1.00×10.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Spring training audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Spring training audience
#·InterestCategoryAffinity×
01Picnic basketHome & Garden23.87×
02Boiled eggFood & Beverages21.69×
03Utah MammothSports9.33×
04Seattle MarinersSports8.94×
05World SeriesSports6.64×
06Paris JacksonMovies & TV6.61×
07Aaron JudgeSports5.22×
08FedExBusiness & Career4.83×
09Renewable energyBusiness & Career3.82×
10Sustainable energyHome & Garden3.67×
11Aaron RodgersSports3.66×
12Masters TournamentSports3.21×
13Mortgage loansBusiness & Career2.95×
14New York YankeesSports2.81×
15Pizza HutFood & Beverages2.11×
16SubwayFood & Beverages2.05×
17Capital OneBusiness & Career2.01×
18MSNNews1.87×
19GolfSports1.83×
20PinterestInternet & Social Media1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Spring training audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Spring training audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.27×
Family OrientationCONSERVATISM1.76×
Convenience OrientationPREMIUM1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Spring training audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.66×
Pet OwnershipJOY0.71×
CreativityOPEN0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Spring training have in United States?

Spring training has an estimated audience of 1,342,860 people in United States, concentrated in Arizona and California.

02

What is the gender split and age of Spring training fans?

36.6% of Spring training fans are female, 63.4% are male, with an average age of 42.2 years.

03

Which brands do Spring training fans like most?

Spring training fans show strongest brand affinity for Seattle Mariners (8.94×), FedEx (4.83×), and Boiled egg (21.69×) over the country average.

04

Where do Spring training fans live in United States?

Spring training fans in United States are most concentrated in Arizona (reach ~300K), California (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Spring training fans also like?

Beyond Spring training itself, the audience over-indexes on FedEx (4.83×), Boiled egg (21.69×), Mortgage loans (2.95×), and Renewable energy (3.82×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See Spring training audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Spring training. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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