Spring training Audience in United States

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Spring training has an estimated audience of 1,342,918 people in United States. 36.6% are female, 63.4% are male, average age 42.2. Top regions: Arizona, California, Florida. Top brand affinities: Pro-Ject, Alaska, Dog breed, Nationality, UK garage.

The average Spring training fan in United States is 42.2 years old, more male, and lives primarily in Arizona. The audience is concentrated in Arizona, California, Florida. Top brand affinities include Pro-Ject, Alaska, Dog breed, with strongest over-indexing on Pro-Ject (6.7× the country average). Demographically, the Spring training audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Patriotism, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: TV series

Demographics of Spring training fans

Demographic split for Spring training audience in United States
MetricValue
Female36.6%
Male63.4%
Average age42.2
Estimated audience size1,342,918

Audience persona

The typical Spring training fan in United States is more male, around 42.2 years old, with strong Patriotism tendencies and a notable affinity for Pro-Ject.

Top regions in United States

Top regions ranked by reach for Spring training in United States
RegionReachAffinity
Arizona290,46610.59×
California204,6671.39×
Florida152,0301.67×
Texas65,9580.57×
New York63,2100.84×
Illinois47,8451.07×
Pennsylvania46,6811.03×
New Jersey34,7801.02×
Ohio31,9300.77×
Washington30,7321.14×
Georgia24,5850.59×
North Carolina22,9670.57×
Michigan21,9030.62×
Colorado20,2400.96×
Virginia20,0580.61×
Massachusetts19,6760.74×
Missouri18,1690.84×
Wisconsin17,4020.86×
Maryland16,6720.72×
Indiana16,2980.66×
Oregon15,3561×
Nevada14,0501.08×
Tennessee13,3280.49×
Utah12,5561.04×
Connecticut12,2530.91×
South Carolina12,1920.6×
Minnesota11,6310.6×
Iowa9,8310.89×
Kentucky8,8510.53×
Kansas8,5450.81×
New Mexico7,5511.12×
Alabama7,5450.4×
Idaho6,8051.01×
Louisiana6,0790.35×
Oklahoma6,0230.4×
Nebraska4,9970.74×
Washington, District of Columbia4,6791.16×
Arkansas4,2180.38×
Rhode Island4,1790.98×
Maine4,1140.86×
Montana3,8871.04×
New Hampshire3,7470.71×
Delaware3,4070.92×
Mississippi3,3240.3×
Hawaii3,1120.54×
West Virginia3,0580.49×
South Dakota2,5580.82×
North Dakota2,4910.9×
Wyoming2,2201.12×
Vermont2,0250.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Spring training audience
BrandAffinityCategory
Pro-Ject6.7×Music & Radio
Alaska2.39×Travel & Leisure
Dog breed1.55×Pets & Animals
Nationality2.24×Politics & Society
UK garage5.32×Music & Radio
Minnesota1.69×Travel & Leisure
Product design1.76×Business & Career
The Retrofit Source Inc.21.4×Cars & Mobility
Delaware County, Pennsylvania9.82×Travel & Leisure
Nebraska2.07×Travel & Leisure
Cachorros9.25×Pets & Animals
Justice2.03×Politics & Society
Unique Gifts1.5×Shopping
Google Analytics2.96×Internet & Social Media
Stamp collecting2.83×Home & Garden
Sailor2.83×Travel & Leisure
Sinaloa2.12×Travel & Leisure
Jumia9.83×Fashion & Accessoires
Wikia1.9×Internet & Social Media
Nebraska Cornhuskers football1.99×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Spring training audience
TraitClusterScore
PatriotismCONSERVATISM1.27
Sports ActivityPOWER1.26
Family OrientationCONSERVATISM1.22
TravellingTHRILL1.2
Price SensitivityPREMIUM1.2
IndulgenceJOY1.18

Worldwide distribution

Worldwide audience distribution share by country for Spring training
CountryShare
United States87.0%
Canada6.1%
Japan2.5%

See Spring training audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Spring training have in United States?

Spring training has an estimated audience of 1,342,918 people in United States, concentrated in Arizona and California.

What is the gender split and age of Spring training fans?

36.6% of Spring training fans are female, 63.4% are male, with an average age of 42.2 years.

Which brands do Spring training fans like most?

Spring training fans show strongest brand affinity for Pro-Ject (6.7×), Alaska (2.39×), and Dog breed (1.55×) over the country average.

Where do Spring training fans live in United States?

Spring training fans in United States are most concentrated in Arizona (reach 290,466), California (reach 204,667), and Florida (reach 152,030). These three regions account for the largest share of the active audience.

What other brands do Spring training fans also like?

Beyond Spring training itself, the audience over-indexes on Alaska (2.39×), Dog breed (1.55×), Nationality (2.24×), and UK garage (5.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Spring training. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.