Rascasse Audience Intelligence

Omelete Audience in United States

A data profile of the people who buy, follow and care about Omelete in United States — modelled from more than twelve digital signal sources. Omelete has an estimated audience of 655,754 people in United States.

#992among Website / Newspaper / Magazine in United States#326in Internet & Social Media

The average Omelete fan in United States is 36.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include uol, Wyndham Rewards, Grits, with strongest over-indexing on uol (89.38× the country average).

Demographically, the Omelete audience skews balanced with an average age of 36.2, and over-indexes on personality traits such as Indulgence, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Omelete fan in United States is balanced, around 36.2 years old, with strong Indulgence tendencies and a notable affinity for uol.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Omelete profile in United States.

Audience size
656K
in United States
Gender
51.8%♀
48.2% male
Age
36.2
average years
Country rank
#31089
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Omelete

51.8% are female, 48.2% are male, average age 36.2.

Fig. 02

Gender split

51.8%
Female
48.2%
Male
Demographic split for Omelete audience in United States
MetricValue
Female51.8%
Male48.2%
Average age36.2
Estimated audience size655,754
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the Omelete audience in United States
Age bracketShare%
16-1919%
20-2929%
30-3923%
40-4918%
50+11%
Fig. 04

Worldwide distribution

17.9%

of the worldwide Omelete audience comes from United States.

Worldwide audience distribution share by country for Omelete
CountryShare
Brazil59.4%
United States17.9%
Spain3.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Omelete audience in United States is strongest.

Fig. 05

Top regions by affinity

Omelete fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~20K1.54×
02Florida~70K1.47×
03California~90K1.23×
04Hawaii~3K1.22×
05New Jersey~20K1.20×
06New York~40K1.13×
07Connecticut~7K1.12×
08Alaska~2K1.12×
09Vermont~1K1.10×
10Washington, District of Columbia~2K1.09×
11North Dakota~1K1.08×
12Nevada~7K1.06×
13Washington~10K1.05×
14South Dakota~2K1.05×
15Texas~60K1.04×
16Utah~6K1.02×
17Illinois~20K1.01×
18Oregon~8K1.01×
19Montana~2K1.01×
20Rhode Island~2K1.00×
21Kansas~5K0.98×
22Maine~2K0.98×
23Idaho~3K0.97×
24New Hampshire~3K0.97×
25Delaware~2K0.97×
26Virginia~20K0.96×
27Arizona~10K0.96×
28Maryland~10K0.96×
29Colorado~10K0.96×
30Nebraska~3K0.96×
31West Virginia~3K0.95×
32Michigan~20K0.94×
33Iowa~5K0.93×
34New Mexico~3K0.93×
35Pennsylvania~20K0.92×
36Wisconsin~9K0.92×
37Arkansas~5K0.92×
38North Carolina~20K0.91×
39Indiana~10K0.91×
40Mississippi~5K0.91×
41Minnesota~9K0.90×
42Oklahoma~7K0.90×
43Alabama~8K0.89×
44Louisiana~8K0.89×
45Georgia~20K0.88×
46Missouri~9K0.87×
47South Carolina~9K0.87×
48Kentucky~7K0.87×
49Tennessee~10K0.84×
50Ohio~20K0.79×
Fig. 06

Affinity by region

Affinity by region — Omelete, United States
0.79×1.00×1.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Omelete audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Omelete audience
#·InterestCategoryAffinity×
01uolTechnology & Electronics89.38×
02Wyndham RewardsShopping60.48×
03GritsFood & Beverages48.18×
04Dive barTravel & Leisure43.69×
05Tim DuncanSports27.61×
06GumboFood & Beverages24.52×
07KumonBusiness & Career23.54×
08International educationBusiness & Career23.52×
09Fetty WapMusic & Radio20.00×
10Copa LibertadoresSports20.00×
11Seasons 52Food & Beverages16.25×
1224 (TV series)Movies & TV16.13×
13Sunday BrunchKids & Family11.32×
14Waffle HouseFood & Beverages7.96×
15PubFood & Beverages7.29×
16ChampagneFood & Beverages7.29×
17Buffalo Wild WingsFood & Beverages7.04×
18WingstopFood & Beverages5.31×
19Planet FitnessSports3.31×
20SupermanMovies & TV2.91×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Omelete audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Omelete audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.87×
Pet OwnershipJOY1.99×
Community OrientationOPEN1.92×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Omelete audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.76×
TraditionCONSERVATISM0.79×
ExtroversionTHRILL0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Omelete have in United States?

Omelete has an estimated audience of 655,754 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Omelete fans?

51.8% of Omelete fans are female, 48.2% are male, with an average age of 36.2 years.

03

Which brands do Omelete fans like most?

Omelete fans show strongest brand affinity for uol (89.38×), Wyndham Rewards (60.48×), and Grits (48.18×) over the country average.

04

Where do Omelete fans live in United States?

Omelete fans in United States are most concentrated in California (reach ~90K), Florida (reach ~70K), and Texas (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Omelete fans also like?

Beyond Omelete itself, the audience over-indexes on Wyndham Rewards (60.48×), Grits (48.18×), Dive bar (43.69×), and International education (23.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Internet & Social Media audiences in United States

See Omelete audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Omelete. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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